“The company had given some creators payouts earlier this month, but now, users globally who meet the eligibility criteria can apply for the programme from the monetisation tab in settings,” according to a support document about the programme on the X platform.
“Ads revenue sharing lets you share revenue from verified users’ impressions of ads displayed in replies to content you post on X. This is part of our effort to help people earn a living directly on X.”
Creators will be able to set up ads revenue sharing and creator subscriptions independently. The programme was announced by Mr Musk in February.
Advertisement revenue sharing will be available globally to creators who meet X’s eligibility requirements, the document said.
To be eligible for creator ads revenue sharing, the account must be a subscriber to Blue Verified or be a Verified Organisation, have at least 15 million impressions on cumulative posts within the past three months or have at least 500 followers.
Eligible users must also have an account with payment processor Stripe to receive payouts, according to X.
The ad revenue sharing service is available in the UAE, Saudi Arabia, Kuwait, Qatar, Oman, Australia, Canada, India and the UK, among other countries.
“We want the process to be as simple as possible, so all eligible X Blue and Verified Organisations subscribers are entitled to revenue share so long as they meet the eligibility criteria and join,” the company said.
“You’ll get payouts as long as X determines that you’ve generated more than $50.”
Mr Musk, who has about 150.2 million followers himself, has not specified the actual share creators would receive.
The document also does not specify how the company determines the value of its payouts or how much revenue X keeps itself.
The revenue sharing payouts come as X’s dominance is being threatened by Meta’s rival app Threads. It was launched on July 6 and 100 million users signed up within days.
The programme would also help X compete with platforms such as YouTube, Instagram and TikTok, which have systems for paying creators directly, either through funds or ad splits.
The changes to the X platform are part of efforts aimed at boosting user experience and diversifying revenue sources, according to Mr Musk.
The company lost at least half of its major advertisers in the weeks after Mr Musk became its chief executive, representing a loss of about $750 million, a report by non-profit Media Matters found.
The blue check mark was previously reserved for the verified accounts of politicians, celebrities, journalists and other public figures.
In December, Mr Musk launched the Blue subscription service to raise more revenue. The subscription adds a blue check to an account and offers early access to features such as edits, longer videos, NFT profile pictures and custom app icons.
Newly created X accounts are not able to subscribe to Blue for 90 days.
The premium feature’s fees start at $8 a month for individuals. The costs of keeping the ticks start at $1,000 a month for organisations, plus $50 monthly for each affiliate or employee account.
Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana
Rating: 4.5/5
The Florida Project
Director: Sean Baker
Starring: Bria Vinaite, Brooklynn Prince, Willem Dafoe
Four stars
The specs
Engine: 3.5-litre twin-turbo V6
Power: 380hp at 5,800rpm
Torque: 530Nm at 1,300-4,500rpm
Transmission: Eight-speed auto
Price: From Dh299,000 ($81,415)
On sale: Now
Three ways to boost your credit score
Marwan Lutfi says the core fundamentals that drive better payment behaviour and can improve your credit score are:
1. Make sure you make your payments on time;
2. Limit the number of products you borrow on: the more loans and credit cards you have, the more it will affect your credit score;
3. Don't max out all your debts: how much you maximise those credit facilities will have an impact. If you have five credit cards and utilise 90 per cent of that credit, it will negatively affect your score.
Tottenham Hotspur 3 (Son 1', Kane 8' & 16') West Ham United 3 (Balbuena 82', Sanchez og 85', Lanzini 90' 4)
Man of the match Harry Kane
THE SPECS
Engine: Four-cylinder 2.5-litre
Transmission: Seven-speed auto
Power: 165hp
Torque: 241Nm
Price: Dh99,900 to Dh134,000
On sale: now
Paltan
Producer: JP Films, Zee Studios Director: JP Dutta Cast: Jackie Shroff, Sonu Sood, Arjun Rampal, Siddhanth Kapoor, Luv Sinha and Harshvardhan Rane Rating: 2/5
Indoor cricket in a nutshell
Indoor Cricket World Cup - Sep 16-20, Insportz, Dubai
16 Indoor cricket matches are 16 overs per side
8 There are eight players per team
9 There have been nine Indoor Cricket World Cups for men. Australia have won every one.
5 Five runs are deducted from the score when a wickets falls
4 Batsmen bat in pairs, facing four overs per partnership
Scoring In indoor cricket, runs are scored by way of both physical and bonus runs. Physical runs are scored by both batsmen completing a run from one crease to the other. Bonus runs are scored when the ball hits a net in different zones, but only when at least one physical run is score.
Zones
A Front net, behind the striker and wicketkeeper: 0 runs
B Side nets, between the striker and halfway down the pitch: 1 run
C Side nets between halfway and the bowlers end: 2 runs
D Back net: 4 runs on the bounce, 6 runs on the full
The bio
Favourite book: Peter Rabbit. I used to read it to my three children and still read it myself. If I am feeling down it brings back good memories.
Best thing about your job: Getting to help people. My mum always told me never to pass up an opportunity to do a good deed.
Best part of life in the UAE: The weather. The constant sunshine is amazing and there is always something to do, you have so many options when it comes to how to spend your day.
Favourite holiday destination: Malaysia. I went there for my honeymoon and ended up volunteering to teach local children for a few hours each day. It is such a special place and I plan to retire there one day.
Scoreline
Switzerland 5
Three tips from La Perle's performers
1 The kind of water athletes drink is important. Gwilym Hooson, a 28-year-old British performer who is currently recovering from knee surgery, found that out when the company was still in Studio City, training for 12 hours a day. “The physio team was like: ‘Why is everyone getting cramps?’ And then they realised we had to add salt and sugar to the water,” he says.
2 A little chocolate is a good thing. “It’s emergency energy,” says Craig Paul Smith, La Perle’s head coach and former Cirque du Soleil performer, gesturing to an almost-empty open box of mini chocolate bars on his desk backstage.
3 Take chances, says Young, who has worked all over the world, including most recently at Dragone’s show in China. “Every time we go out of our comfort zone, we learn a lot about ourselves,” she says.
