Twitter reportedly lost at least half of its major advertisers in the weeks after Elon Musk became its chief executive. AP
Twitter reportedly lost at least half of its major advertisers in the weeks after Elon Musk became its chief executive. AP
Twitter reportedly lost at least half of its major advertisers in the weeks after Elon Musk became its chief executive. AP
Twitter reportedly lost at least half of its major advertisers in the weeks after Elon Musk became its chief executive. AP

Twitter to start sharing advert revenue with content creators, Elon Musk says


Alkesh Sharma
  • English
  • Arabic

Twitter will start sharing advertisement revenue with some content creators, the social media platform's billionaire owner and chief executive Elon Musk said on Friday.

“Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads,” he tweeted.

Mr Musk, who has about 127.8 million followers himself, did not specify the actual share creators would receive.

To be eligible, the account must be a subscriber to Twitter Blue Verified, he said.

The blue check mark was previously reserved for the verified accounts of politicians, celebrities, journalists and other public figures.

However, Mr Musk launched the Twitter Blue subscription service to raise fresh revenue.

The subscription adds a blue check to an account and offers early access to features such as tweet edits, longer videos, NFT profile pictures and custom app icons.

Newly created Twitter accounts are not able to subscribe to Twitter Blue for 90 days.

The feature is currently available in 12 countries, including Saudi Arabia.

In the US, Twitter Blue costs $11 per month on Apple's iOS and Android, while it is slightly cheaper at $8 for the web version. In Saudi Arabia, it will cost 42 Saudi riyals ($11.2) per month.

Twitter lost at least half of its major advertisers in the weeks after Mr Musk became its chief executive, representing a loss of about $750 million, a report by non-profit Media Matters found.

Mr Musk had previously claimed that the company was losing $4 million a day. It has since introduced a paid subscription service and is moving forward with plans to introduce a payments feature on its platform to raise new revenue.

On Thursday, Twitter announced that it would end free API access and that a paid basic tier would be available instead.

More details will be released next week, it added.

Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

'My Son'

Director: Christian Carion

Starring: James McAvoy, Claire Foy, Tom Cullen, Gary Lewis

Rating: 2/5

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The specs
  • Engine: 3.9-litre twin-turbo V8
  • Power: 640hp
  • Torque: 760nm
  • On sale: 2026
  • Price: Not announced yet
The Bio

Favourite place in UAE: Al Rams pearling village

What one book should everyone read: Any book written before electricity was invented. When a writer willingly worked under candlelight, you know he/she had a real passion for their craft

Your favourite type of pearl: All of them. No pearl looks the same and each carries its own unique characteristics, like humans

Best time to swim in the sea: When there is enough light to see beneath the surface

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UAE currency: the story behind the money in your pockets
THE LOWDOWN

Romeo Akbar Walter

Rating: 2/5 stars
Produced by: Dharma Productions, Azure Entertainment
Directed by: Robby Grewal
Cast: John Abraham, Mouni Roy, Jackie Shroff and Sikandar Kher 

How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

War 2

Director: Ayan Mukerji

Stars: Hrithik Roshan, NTR, Kiara Advani, Ashutosh Rana

Rating: 2/5

Teachers' pay - what you need to know

Pay varies significantly depending on the school, its rating and the curriculum. Here's a rough guide as of January 2021:

- top end schools tend to pay Dh16,000-17,000 a month - plus a monthly housing allowance of up to Dh6,000. These tend to be British curriculum schools rated 'outstanding' or 'very good', followed by American schools

- average salary across curriculums and skill levels is about Dh10,000, recruiters say

- it is becoming more common for schools to provide accommodation, sometimes in an apartment block with other teachers, rather than hand teachers a cash housing allowance

- some strong performing schools have cut back on salaries since the pandemic began, sometimes offering Dh16,000 including the housing allowance, which reflects the slump in rental costs, and sheer demand for jobs

- maths and science teachers are most in demand and some schools will pay up to Dh3,000 more than other teachers in recognition of their technical skills

- at the other end of the market, teachers in some Indian schools, where fees are lower and competition among applicants is intense, can be paid as low as Dh3,000 per month

- in Indian schools, it has also become common for teachers to share residential accommodation, living in a block with colleagues

Desert Warrior

Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley

Director: Rupert Wyatt

Rating: 3/5

Going grey? A stylist's advice

If you’re going to go grey, a great style, well-cared for hair (in a sleek, classy style, like a bob), and a young spirit and attitude go a long way, says Maria Dowling, founder of the Maria Dowling Salon in Dubai.
It’s easier to go grey from a lighter colour, so you may want to do that first. And this is the time to try a shorter style, she advises. Then a stylist can introduce highlights, start lightening up the roots, and let it fade out. Once it’s entirely grey, a purple shampoo will prevent yellowing.
“Get professional help – there’s no other way to go around it,” she says. “And don’t just let it grow out because that looks really bad. Put effort into it: properly condition, straighten, get regular trims, make sure it’s glossy.”

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What can you do?

Document everything immediately; including dates, times, locations and witnesses

Seek professional advice from a legal expert

You can report an incident to HR or an immediate supervisor

You can use the Ministry of Human Resources and Emiratisation’s dedicated hotline

In criminal cases, you can contact the police for additional support

Updated: February 03, 2023, 6:01 PM