People view the new MacBook Air at the Apple Worldwide Developers Conference in Cupertino in June last year. Bloomberg
People view the new MacBook Air at the Apple Worldwide Developers Conference in Cupertino in June last year. Bloomberg
People view the new MacBook Air at the Apple Worldwide Developers Conference in Cupertino in June last year. Bloomberg
People view the new MacBook Air at the Apple Worldwide Developers Conference in Cupertino in June last year. Bloomberg

Apple releases M2 Pro and M2 Max, its most powerful chips ever


Alkesh Sharma
  • English
  • Arabic

Apple, which released its second-generation M2 chips at the Worldwide Developers Conference in June last year, launched its next-generation M2 Pro and M2 Max chips on Tuesday to strengthen its position in the semiconductor industry.

The new chips, designed to reduce Apple's reliance on other chip makers such as Intel, feature a more powerful central processing unit, a graphics processing unit, up to 96GB of unified memory and power efficiency technology, the company said

“Only Apple is building SoCs [systems on a chip] like M2 Pro and M2 Max. They deliver incredible pro performance along with industry-leading power efficiency,” Apple’s senior vice president of hardware technologies Johny Srouji said.

Apple M1 and M2 chips comparison. Photo: Apple
Apple M1 and M2 chips comparison. Photo: Apple

“With an even more powerful CPU and GPU, support for a larger unified memory system, and an advanced media engine, M2 Pro and M2 Max represent astonishing advancements in Apple silicon.”

Apple released its own M1 chips in November 2020, and these were followed by the M1 Pro and M1 Max chips in October 2021. In March last year, Apple unveiled M1 Ultra, which the company claimed to be the world’s most powerful chip for a personal computer.

M2 Pro

Built using a second-generation five-nanometre process technology, M2 Pro consists of 40 billion transistors — nearly 20 per cent more than M1 Pro and double the amount in M2.

Graphics speeds are up to 30 per cent faster than that of M1 Pro, resulting in huge increases in image-processing performance and enabling console-quality gaming.

M2 Max

With 67 billion transistors — 10 billion more than M1 Max and three times that of M2 — M2 Max pushes the performance and capabilities of Apple silicon even further.

Its 400GB-per-second of unified memory bandwidth is twice that of M2 Pro. It enables prompt opening of massive files and smooth working across several pro apps.

How big is the industry?

The global semiconductor market is booming.

Worldwide semiconductor revenue increased 1.1 per cent in 2022 to reach $601.7 billion, up from $595 billion in 2021, according to Gartner. The combined revenue of the top 25 semiconductor vendors increased 2.8 per cent last year and accounted for 77.5 per cent of the market.

South Korean technology manufacturer Samsung led the market with almost 11 per cent market share, whereas Apple stood in 10th place, with 3 per cent market share last year.

Profile

Co-founders of the company: Vilhelm Hedberg and Ravi Bhusari

Launch year: In 2016 ekar launched and signed an agreement with Etihad Airways in Abu Dhabi. In January 2017 ekar launched in Dubai in a partnership with the RTA.

Number of employees: Over 50

Financing stage: Series B currently being finalised

Investors: Series A - Audacia Capital 

Sector of operation: Transport

Tributes from the UAE's personal finance community

• Sebastien Aguilar, who heads SimplyFI.org, a non-profit community where people learn to invest Bogleheads’ style

“It is thanks to Jack Bogle’s work that this community exists and thanks to his work that many investors now get the full benefits of long term, buy and hold stock market investing.

Compared to the industry, investing using the common sense approach of a Boglehead saves a lot in costs and guarantees higher returns than the average actively managed fund over the long term. 

From a personal perspective, learning how to invest using Bogle’s approach was a turning point in my life. I quickly realised there was no point chasing returns and paying expensive advisers or platforms. Once money is taken care off, you can work on what truly matters, such as family, relationships or other projects. I owe Jack Bogle for that.”

• Sam Instone, director of financial advisory firm AES International

"Thought to have saved investors over a trillion dollars, Jack Bogle’s ideas truly changed the way the world invests. Shaped by his own personal experiences, his philosophy and basic rules for investors challenged the status quo of a self-interested global industry and eventually prevailed.  Loathed by many big companies and commission-driven salespeople, he has transformed the way well-informed investors and professional advisers make decisions."

• Demos Kyprianou, a board member of SimplyFI.org

"Jack Bogle for me was a rebel, a revolutionary who changed the industry and gave the little guy like me, a chance. He was also a mentor who inspired me to take the leap and take control of my own finances."

• Steve Cronin, founder of DeadSimpleSaving.com

"Obsessed with reducing fees, Jack Bogle structured Vanguard to be owned by its clients – that way the priority would be fee minimisation for clients rather than profit maximisation for the company.

His real gift to us has been the ability to invest in the stock market (buy and hold for the long term) rather than be forced to speculate (try to make profits in the shorter term) or even worse have others speculate on our behalf.

Bogle has given countless investors the ability to get on with their life while growing their wealth in the background as fast as possible. The Financial Independence movement would barely exist without this."

• Zach Holz, who blogs about financial independence at The Happiest Teacher

"Jack Bogle was one of the greatest forces for wealth democratisation the world has ever seen.  He allowed people a way to be free from the parasitical "financial advisers" whose only real concern are the fat fees they get from selling you over-complicated "products" that have caused millions of people all around the world real harm.”

• Tuan Phan, a board member of SimplyFI.org

"In an industry that’s synonymous with greed, Jack Bogle was a lone wolf, swimming against the tide. When others were incentivised to enrich themselves, he stood by the ‘fiduciary’ standard – something that is badly needed in the financial industry of the UAE."

COMPANY%20PROFILE
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UAE v Zimbabwe A, 50 over series

Fixtures
Thursday, Nov 9 - 9.30am, ICC Academy, Dubai
Saturday, Nov 11 – 9.30am, ICC Academy, Dubai
Monday, Nov 13 – 2pm, Dubai International Stadium
Thursday, Nov 16 – 2pm, ICC Academy, Dubai
Saturday, Nov 18 – 9.30am, ICC Academy, Dubai

Essentials

The flights

Etihad (etihad.ae) and flydubai (flydubai.com) fly direct to Baku three times a week from Dh1,250 return, including taxes. 
 

The stay

A seven-night “Fundamental Detox” programme at the Chenot Palace (chenotpalace.com/en) costs from €3,000 (Dh13,197) per person, including taxes, accommodation, 3 medical consultations, 2 nutritional consultations, a detox diet, a body composition analysis, a bio-energetic check-up, four Chenot bio-energetic treatments, six Chenot energetic massages, six hydro-aromatherapy treatments, six phyto-mud treatments, six hydro-jet treatments and access to the gym, indoor pool, sauna and steam room. Additional tests and treatments cost extra.

RESULTS

2pm: Handicap (PA) Dh40,000 (Dirt) 1,000m
Winner: AF Mozhell, Saif Al Balushi (jockey), Khalifa Al Neyadi (trainer)

2.30pm: Maiden (PA) Dh40,000 (D) 2,000m
Winner: Majdi, Szczepan Mazur, Abdallah Al Hammadi.

3pm: Handicap (PA) Dh40,000 (D) 1,700m
Winner: AF Athabeh, Tadhg O’Shea, Ernst Oertel.

3.30pm: Handicap (PA) Dh40,000 (D) 1,700m
Winner: AF Eshaar, Bernardo Pinheiro, Khalifa Al Neyadi

4pm: Gulf Cup presented by Longines Prestige (PA) Dh150,000 (D) 1,700m
Winner: Al Roba’a Al Khali, Al Moatasem Al Balushi, Younis Al Kalbani

4.30pm: Handicap (TB) Dh40,000 (D) 1,200m
Winner: Apolo Kid, Antonio Fresu, Musabah Al Muahiri

Updated: January 18, 2023, 7:05 AM