Sales performance figures for the iPhone 13 series reveal consumers have not lost their appetite for Apple smartphones. Reuters
Sales performance figures for the iPhone 13 series reveal consumers have not lost their appetite for Apple smartphones. Reuters
Sales performance figures for the iPhone 13 series reveal consumers have not lost their appetite for Apple smartphones. Reuters
Sales performance figures for the iPhone 13 series reveal consumers have not lost their appetite for Apple smartphones. Reuters

Revealed: 10 best-selling smartphones of 2021


Alkesh Sharma
  • English
  • Arabic

The iPhone manufacturer Apple captured seven spots in the list of 10 best-selling smartphones of last year, according to a report by Counterpoint Research.

The company, based in Cupertino, California, took the top five spots.

The iPhone 12 was the best-selling model, followed by the iPhone 12 Pro Max, iPhone 13, iPhone 12 Pro and iPhone 11.

The top three models contributed nearly 41 per cent to Apple’s total sales, the Hong Kong-based research company said. Counterpoint did not release the exact number of units sold.

  • The iPhone through the ages: Former Apple CEO Steve Jobs introduces the iPhone to the world in San Francisco, California, on January 9, 2007. It had a 3.5-inch screen and 2MP camera. Reuters
    The iPhone through the ages: Former Apple CEO Steve Jobs introduces the iPhone to the world in San Francisco, California, on January 9, 2007. It had a 3.5-inch screen and 2MP camera. Reuters
  • The iPhone 3G was launched in 2008 with a faster 3G connection. It also added location services. Reuters
    The iPhone 3G was launched in 2008 with a faster 3G connection. It also added location services. Reuters
  • The iPhone 3GS was released on June 19, 2009. It was twice as fast as its previous version. AFP
    The iPhone 3GS was released on June 19, 2009. It was twice as fast as its previous version. AFP
  • The iPhone 4 was released on June 24, 2010. It featured FaceTime for the first occasion as well as a retina screen. Reuters
    The iPhone 4 was released on June 24, 2010. It featured FaceTime for the first occasion as well as a retina screen. Reuters
  • A later release, this time on October 14, 2011, the iPhone 4S had a new dual-core processor. Reuters
    A later release, this time on October 14, 2011, the iPhone 4S had a new dual-core processor. Reuters
  • Apple CEO Tim Cook takes to the stage following the reveal of the iPhone 5 in San Francisco, California, on September 12, 2012. This was the first 4-inch screen and the phone was faster and slimmer. Reuters
    Apple CEO Tim Cook takes to the stage following the reveal of the iPhone 5 in San Francisco, California, on September 12, 2012. This was the first 4-inch screen and the phone was faster and slimmer. Reuters
  • The iPhone 5C arrived on September 20, 2013 and was less expensive and very similar to the iPhone 5 except it came with colourful casing. Getty Images
    The iPhone 5C arrived on September 20, 2013 and was less expensive and very similar to the iPhone 5 except it came with colourful casing. Getty Images
  • The iPhone 5s came at the same time as the 5C and introduced touch ID and a motion data processor as health and fitness apps started to come to the fore. Getty Images
    The iPhone 5s came at the same time as the 5C and introduced touch ID and a motion data processor as health and fitness apps started to come to the fore. Getty Images
  • The iPhone 6 marked another double launch when unveiled on September 9, 2014. The 6 had a 4.7-inch screen, faster processor and improved camera. AFP
    The iPhone 6 marked another double launch when unveiled on September 9, 2014. The 6 had a 4.7-inch screen, faster processor and improved camera. AFP
  • The iPhone 6 Plus had a 5.5-inch screen and was $100 more expensive. Reuters
    The iPhone 6 Plus had a 5.5-inch screen and was $100 more expensive. Reuters
  • The iPhone 6s came on September 25, 2015 with 3D touch and a camera that could shoot 4K video. EPA
    The iPhone 6s came on September 25, 2015 with 3D touch and a camera that could shoot 4K video. EPA
  • The iPhone 6s Plus is displayed at Tokyo's flagship store on September 25, 2015. Both new phones came in a new colour - rose gold. AFP
    The iPhone 6s Plus is displayed at Tokyo's flagship store on September 25, 2015. Both new phones came in a new colour - rose gold. AFP
  • Unveiled on March 21, 2016, the iPhone SE had the same design as the iPhone 5 and saw a return to the 4-inch screen which was preferred by some users. It was more affordable and hence lacked features such as Touch ID. AFP
    Unveiled on March 21, 2016, the iPhone SE had the same design as the iPhone 5 and saw a return to the 4-inch screen which was preferred by some users. It was more affordable and hence lacked features such as Touch ID. AFP
  • The iPhone 7 announced on September 7, 2016, said somewhat controversially goodbye to the audio jack. Reuters
    The iPhone 7 announced on September 7, 2016, said somewhat controversially goodbye to the audio jack. Reuters
  • The iPhone 7 Plus had a dual camera added. AFP
    The iPhone 7 Plus had a dual camera added. AFP
  • The iPhone 8 was released on September 22, 2017 and had a new glass and aluminium design, retina HD screen. Reuters
    The iPhone 8 was released on September 22, 2017 and had a new glass and aluminium design, retina HD screen. Reuters
  • A customer gets his hands on an iPhone 8 Plus on launch day in Tokyo on September 22, 2017. The launches also saw speakers that were 25% louder and the most powerful and smartest chip in a smartphone (according to Apple). AFP
    A customer gets his hands on an iPhone 8 Plus on launch day in Tokyo on September 22, 2017. The launches also saw speakers that were 25% louder and the most powerful and smartest chip in a smartphone (according to Apple). AFP
  • The iPhone X marked a decade of iPhones on September 12, 2017. It's main changes were an edge-to-edge super retina screen. Touch ID was removed with Face ID introduced. Reuters
    The iPhone X marked a decade of iPhones on September 12, 2017. It's main changes were an edge-to-edge super retina screen. Touch ID was removed with Face ID introduced. Reuters
  • The iPhone XS was released on September 21, 2018 and had a Super Retina OLED screen with improved scratch and water resistance. Face ID was faster. Reuters
    The iPhone XS was released on September 21, 2018 and had a Super Retina OLED screen with improved scratch and water resistance. Face ID was faster. Reuters
  • The iPhone XS Max had the largest iPhone screen to date at 6.5 inches. It could handle 3 million pixels. Reuters
    The iPhone XS Max had the largest iPhone screen to date at 6.5 inches. It could handle 3 million pixels. Reuters
  • The iPhone XR was slightly cheaper than the XS and came with a 6.1-inch screen. AFP
    The iPhone XR was slightly cheaper than the XS and came with a 6.1-inch screen. AFP
  • A customer looks at the iPhone 11 at an Apple store in Dubai Mall on September 20, 2019. EPA
    A customer looks at the iPhone 11 at an Apple store in Dubai Mall on September 20, 2019. EPA
  • A man tries out the iPhone 11 Pro in Cupertino, California, on September 10, 2019. AFP
    A man tries out the iPhone 11 Pro in Cupertino, California, on September 10, 2019. AFP
  • Midnight Green was introduced for the iPhone 11 Pro Max, while there was also a new three-camera system. Reuters
    Midnight Green was introduced for the iPhone 11 Pro Max, while there was also a new three-camera system. Reuters
  • Arriving on April 15, 2020, the iPhone SE was for budget-minded customers and was pretty much a replica of the iPhone 8. Its 4.7-inch screen felt rather on the small side compared to the big screens of its big brothers. Apple Inc. / AFP
    Arriving on April 15, 2020, the iPhone SE was for budget-minded customers and was pretty much a replica of the iPhone 8. Its 4.7-inch screen felt rather on the small side compared to the big screens of its big brothers. Apple Inc. / AFP
  • The iPhone 12 on October 13, 2020 introduced a new processor and a screen that offered four times better protection if dropped. Apple / AFP
    The iPhone 12 on October 13, 2020 introduced a new processor and a screen that offered four times better protection if dropped. Apple / AFP
  • The iPhone 12 mini offered a 5.4-inch screen. Getty Images
    The iPhone 12 mini offered a 5.4-inch screen. Getty Images
  • Mr Cook showcases the iPhone 12 Pro during an event at Apple Park in Cupertino, California, on October 13, 2020. This upgrade saw a faster chip, 5G speed, a "camera system that’s killer in low light. A LiDAR Scanner for more realistic AR. And two great sizes to choose from — including our largest display ever". Apple / EPA
    Mr Cook showcases the iPhone 12 Pro during an event at Apple Park in Cupertino, California, on October 13, 2020. This upgrade saw a faster chip, 5G speed, a "camera system that’s killer in low light. A LiDAR Scanner for more realistic AR. And two great sizes to choose from — including our largest display ever". Apple / EPA
  • The iPhone 12 Pro Max was categorised as a 'legacy phone'. Reuters
    The iPhone 12 Pro Max was categorised as a 'legacy phone'. Reuters
  • The new iPhone 13 was unveiled on September 14, 2021. It has a smart data mode which helps battery life, more 5G bands and antenna lines that use material made from recycled plastic water bottles. AFP
    The new iPhone 13 was unveiled on September 14, 2021. It has a smart data mode which helps battery life, more 5G bands and antenna lines that use material made from recycled plastic water bottles. AFP
  • Apple CEO Tim Cook showcasing the third generation iPhone SE featuring 5G and the A15 Bionic chip on March 8, 2022. EPA
    Apple CEO Tim Cook showcasing the third generation iPhone SE featuring 5G and the A15 Bionic chip on March 8, 2022. EPA
  • The Apple iPhone 14, 14 Plus, Pro Max and the Apple iPhone 14 Pro were unveiled during an event on September 7, 2022. It didn’t raise its US prices during one of the worst years for inflation in decades. The biggest addition was emergency calling after a car crash. Bloomberg
    The Apple iPhone 14, 14 Plus, Pro Max and the Apple iPhone 14 Pro were unveiled during an event on September 7, 2022. It didn’t raise its US prices during one of the worst years for inflation in decades. The biggest addition was emergency calling after a car crash. Bloomberg

The iPhone 12 series, which was launched in October 2020, was delayed by almost a month because of supply chain disruptions and a chip shortage brought about the coronavirus pandemic.

“The delayed launch of the iPhone 12 series shifted some holiday season demand to the initial months of 2021,” Karn Chauhan, research analyst at Counterpoint, said.

“The latest in the iPhone 13 series is performing well, with the iPhone 13 becoming the best-selling model in the fourth quarter of last year, followed by the iPhone 13 Pro Max and iPhone 13 Pro.”

Apple is likely to release the next-generation version of one of its cheapest smartphones, the iPhone SE, as well as redesigned tablets and laptops at its virtual "peak performance" event today.

The top 10 best-selling smartphone models contributed 19 per cent to the total global smartphone unit sales last year, compared to 16 per cent in 2020.

Chinese manufacturer Xiaomi took two spots, and South Korean brand Samsung took one in the top 10. There were more than 4,200 active smartphone models in the global market in 2021.

Samsung’s Galaxy A12, an entry-level smartphone, was sixth.

“Almost all regions and countries showed strong demand for the A12 throughout the year. North America, Latin America and Western Europe were its top markets,” Mr Chauhan said.

“We believe the momentum will be continued by the A12’s successor launched in December - the Galaxy A13 (5G).”

Xiaomi’s budget models Redmi 9A (seventh) and Redmi 9 (10th) added almost 22 per cent to the brand’s total sales last year. The company performed well across all regions. China, India and Asia-Pacific were its top markets, Counterpoint said.

10 best selling smartphones of 2021

  • iPhone 12
  • iPhone 12 Pro Max
  • iPhone 13
  • iPhone 12 Pro
  • iPhone 11
  • Galaxy A12
  • Redmi 9A
  • iPhone SE 2020
  • iPhone 13 Pro Max
  • Redmi 9
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

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Favourite place in UAE: Al Rams pearling village

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Ruwais timeline

1971 Abu Dhabi National Oil Company established

1980 Ruwais Housing Complex built, located 10 kilometres away from industrial plants

1982 120,000 bpd capacity Ruwais refinery complex officially inaugurated by the founder of the UAE Sheikh Zayed

1984 Second phase of Ruwais Housing Complex built. Today the 7,000-unit complex houses some 24,000 people.  

1985 The refinery is expanded with the commissioning of a 27,000 b/d hydro cracker complex

2009 Plans announced to build $1.2 billion fertilizer plant in Ruwais, producing urea

2010 Adnoc awards $10bn contracts for expansion of Ruwais refinery, to double capacity from 415,000 bpd

2014 Ruwais 261-outlet shopping mall opens

2014 Production starts at newly expanded Ruwais refinery, providing jet fuel and diesel and allowing the UAE to be self-sufficient for petrol supplies

2014 Etihad Rail begins transportation of sulphur from Shah and Habshan to Ruwais for export

2017 Aldar Academies to operate Adnoc’s schools including in Ruwais from September. Eight schools operate in total within the housing complex.

2018 Adnoc announces plans to invest $3.1 billion on upgrading its Ruwais refinery 

2018 NMC Healthcare selected to manage operations of Ruwais Hospital

2018 Adnoc announces new downstream strategy at event in Abu Dhabi on May 13

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Company Profile

Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million

Updated: March 08, 2022, 6:50 PM