From Apple to Meta: Big Tech added more than $2.5tn in market valuation last year

Some major internet and technology companies continue to see strong demand almost regardless of the economic environment

Five of the market’s most notable internet and technology names rose in value last year, despite finishing in the red on the last trading day of 2021. Alamy

Big-tech powered US stocks to a third straight winning year in 2021, as companies such as Apple and Microsoft continue to see strong demand almost regardless of the economic environment.

Five of the market’s most notable internet and technology names – Apple, Microsoft, Google parent Alphabet, Amazon and Facebook parent Meta Platforms – rose last year, despite finishing in the red on the final trading day of 2021.

While their 2021 performances varied, from Alphabet’s 65 per cent surge to Amazon’s 2.4 per cent slog, the group collectively added more than $2.45 trillion in market valuation. Microsoft, Apple and Alphabet were among the three biggest contributors to the S&P 500 Index’s 2021 gains.

“Investors have recognised that these companies continue to do extremely well,” said Mark Luschini, chief investment strategist at Janney Montgomery Scott, which has about $125 billion in assets under management. The rapid growth of their profits, their competitive moats and the strong balance sheets protected them from some of the risks, he said.

“While I believe in the merits of tilting toward cyclical names going into 2022, I would not abandon tech,” Luschini said.

The group ended 2021 on a negative note. Apple fell 0.4 per cent on Friday, while Microsoft lost 0.9 per cent, Amazon dropped 1.1 per cent, Alphabet shed 0.9 per cent and Meta sank 2.3 per cent. The Nasdaq 100 Index declined 0.7 per cent for the session but rallied nearly 27 per cent for the year.

Here’s how the group performed in 2021, starting with its biggest gainer:

Alphabet

Google’s parent company soared 65 per cent in 2021, making it the top performer among Wall Street’s biggest names. It was the strongest year for the stock since 2009, and it briefly joined Apple and Microsoft with a $2tn market valuation.

Alphabet benefited from growth in its cloud business as well as a rebound in digital ad spending, particularly in categories such as travel that were hurt by the pandemic in 2020. Last week, CFRA upgraded the stock to a strong buy based on its “attractive valuation versus large-cap tech peers” as well as a “belief that it can sustain a mid-teen annual revenue growth pace over the next three years”.

Microsoft

The software company surged 51 per cent in 2021, pushing it into the $2tn market capitalisation club. The stock has gained for 10 consecutive years, its longest such rally ever, and has put up double-digit returns for nine straight years. The shares have risen nearly 1,200 per cent since the end of 2011.

Microsoft’s strength came from steady demand for its cloud computing and enterprise software.

Apple

The iPhone maker rose 34 per cent in 2021, beating the S&P 500 for a third year straight. While 2021 marked its weakest performances of the three – the stock rose more than 80 per cent in both 2019 and 2020 – the rally brought the company within striking distance of a historic $3tn market capitalisation.

Despite issues like a shortage of chips and the ongoing pandemic, which recently prompted Apple to shut its New York City retail stores, the stock remained a favourite with investors in 2021.

The company continues to benefit from the global popularity of its products, the potential for new offerings to maintain steady sales growth and a strong cash balance. And the future looks bright with investors favouring equities that are considered high quality with long records of growth amid the uncertainty related to Federal Reserve policy and the prospect of higher rates.

Meta Platforms

Shares rose 23 per cent in 2021, roughly in line with the S&P 500, despite one of the most tumultuous years in the company’s history. While Facebook’s parent continued to benefit from high user engagement across its platforms and an ongoing shift of advertising budgets towards social media, it struggled with the impact of Apple’s changed privacy policy and intense scrutiny of its products, especially after the release of documents from a whistleblower.

In October, the company announced a new focus on the metaverse, immersive virtual reality technology, and a new name to reflect the shift.

Meta’s gains came mainly in the first half of 2021, because the stock hasn’t traded at a record since September. However, Wall Street is optimistic about the company’s prospects in 2022, given what is seen as an attractive valuation and a powerful engine for generating profits. Baird has named it one of its top large-cap internet picks for next year.

Amazon

The e-commerce company was a notable underperformer in 2021 relative to its mega-cap peers and the market as a whole. The stock gained 2.4 per cent, enough for a seventh consecutive positive year, its longest winning streak. Since the end of 2014, the shares have soared nearly 1,000 per cent.

Amazon traded within a fairly narrow range throughout the second half of the year, as a pair of disappointing quarterly reports, rising labour costs and supply chain disruptions weighed on shares. Yet a number of firms have made Amazon their top pick for 2022.