Tesla to offer advanced driver assistance software for monthly fee

Subscription service will cost $199 per month and generate recurring revenue for the car maker

(FILES) In this file photo taken on July 5, 2016 The inside of a Tesla vehicle is viewed as it sits parked in a new Tesla showroom and service center in Red Hook, Brooklyn in New York City.  The first driverless cars were supposed to be deployed on the roads of American cities in 2019, but just a few days before the end of the year, the lofty promises of car manufacturers and Silicon Valley remain far from becoming reality.  Recent accidents, such as those involving Tesla cars equipped with Autopilot, a driver assistance software, have shown that "the technology is not ready," said Dan Albert, critic and author of the book "Are We There Yet?" on the history of the American automobile.  / AFP / GETTY IMAGES NORTH AMERICA / SPENCER PLATT

Tesla has introduced an option for some customers to subscribe to its advanced driver assistance software, dubbed “Full Self-Driving capability”, for $199 per month, instead of paying $10,000 upfront, it said on Saturday.

The US electric car maker has previously said its subscription service would generate recurring revenue and expand the customer base for pricey features including lane changing on highways and parking assistance.

But it reiterated on Saturday that the current features “do not make the vehicle autonomous”, adding they “require a fully attentive driver, who has their hands on the wheel”.

“FSD capability subscriptions are currently available to eligible vehicles in the US. Check your Tesla app for updates on availability in other regions,” Tesla said on its website.

Its planned subscription service would generate recurring revenue for the company, although “there could be a period of time in which cash reduces in the near term”, Tesla’s chief financial officer Zachary Kirkhorn said in April.

“If … you look at the number of customers who did not purchase FSD upfront or on a lease and maybe want to experiment with FSD, this is a great option for them,” he said during an earnings call in April.

Tesla said the subscription service is available in vehicles equipped with Full Self-Driving computer 3.0 or above. It told customers that upgrading to the new hardware will cost $1,500.

Tesla chief executive Elon Musk forecast in 2019 that robotaxis would be available in some US markets in 2020. In March, Tesla told a California regulator that it may not achieve full self-driving technology by the end of this year.

Tesla has been testing its new semi-autonomous driving software for city streets and last week released “FSD Beta v9” to a limited number of customers.

Updated: July 18th 2021, 8:06 AM
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