Dubai FDI, the investment development agency in the Department of Economic Development has assisted one more multinational move to Dubai for broader market access and expansion with Lindt & Sprungli, the famous Swiss manufacturer of premium chocolates, establishing its representative office in the emirate.
Fahad Al Gergawi, the chief executive, commented, “Lindt & Sprungli moving to Dubai has varied implications for the company as well as for the emirate and its vast catchment that includes Middle East, Africa and the subcontinent. It underlines the significance of Dubai as a supply chain hub in the region and a magnet for investors across varied geographies.”
Mr Al Gergawi said that a growing number of multinationals are coming to Dubai seeking to serve their clients better and break new grounds for growth as a diversity of businesses sectors, new opportunities, ease of doing business, connectivity and varied lifestyle choices, continue to keep Dubai as a preferred destination for businesses and individuals.
He added that the positive sentiment Dubai has reinforced as the host city of the Expo 2020 will bring in more high-profile investors like Lindt & Sprungli on the longer term.
“Over the past three years Dubai FDI has assisted nearly 470 companies, from varied sectors, to set up in Dubai. The net investment brought in by these firms is around Dh9.56 billion. The Expo would not only create new demand but also attract investments through introducing the advantages of doing business in Dubai to a large international audience,” Mr Al Gergawi remarked.
“Being based in Dubai allows us to reach all of the parts of our large territory, and one of the main factors in our choice of location was the exceptional communications infrastructure that Dubai provides. With the support of Dubai FDI, and the help of our partner, CBS, we were able to incorporate our Dubai branch effortlessly,” said Graeme Bradstock, the head of region at Chocoladefabriken Lindt & Sprungli.
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