NBC is charging advertisers $4.5m for a 30-second slot during tonight’s Super Bowl, with an audience of US viewers that is set to top 100 million. Take a look at the ads almost as vital as the game itself.
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Retired NFL player Terrell Owens features in the Wix.com ad. Wix.com / AP Photo -
Part of the Coca-Cola advert to run during Super Bowl XLIX. Coca-Cola / AP Photo -
A portion of PepsiCo's "Doritos Crash The Super Bowl" television ad scheduled to run during Super Bowl XLIX. PepsiCo / AP Photo -
The Nissan advert features YouTube sensation Roman Atwood and has been extended to 90 seconds. It looks like it could be an emotional one. Nissan / AP Photo -
Will this one stick in the mind? It's from the Loctite glue ad. The company is said to be spending the equivalent of nearly its usual annual ad budget on this one slot. Henkel / AP Photo -
The Snickers ad features Danny Trejo in an episode of the Brady Bunch. Mars / AP Photo -
T-Mobile has chosen, or should that be paid a huge amount, Kim Kardashian to appear in its advert. T-Mobile / AP Photo -
Jeff Bridges stars in the advertisement for Squarespace. Along with puppies and babies, celebrities are a Super Bowl advertising staple. Squarespace / AP Photo -
Pierce Brosnan gets behind the wheel for Kia. Kia / AP Photo -
GoDaddy decided not to run its advert so as not to offend dog lovers after complaints from animal welfare organisations. The advert depicts a dog who is sold on a website made with GoDaddy. GoDaddy / AP Photo -
The "Pay With Lovin" McDonald's advert that's part of a Valentine’s Day promotion that will start on the day after Super Bowl XLIX. McDonald's / AP Photo -
Nationwide's ad features American actress Mindy Kaling. Nationwide / AP Photo -
The Toyota ad stars paralympic athlete Amy Purdy, who was a contestant on Dancing with the Stars. Toyota / AP Photo
Super Bowl 2015 adverts – in pictures
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