Majid Al Futtaim has rolled out Launchpad X concept store to boost local start-ups. Photo: Majid Al Futtaim
Majid Al Futtaim has rolled out Launchpad X concept store to boost local start-ups. Photo: Majid Al Futtaim
Majid Al Futtaim has rolled out Launchpad X concept store to boost local start-ups. Photo: Majid Al Futtaim
Majid Al Futtaim has rolled out Launchpad X concept store to boost local start-ups. Photo: Majid Al Futtaim

Majid Al Futtaim opens Launchpad X concept store to boost local start-ups


Alkesh Sharma
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Majid Al Futtaim, one of Dubai's biggest private sector companies and the Middle East's largest mall operator, has launched a new initiative to boost local start-ups by connecting them with global market opportunities.

The Dubai-based company has rolled out Launchpad X concept store – a collaborative commercial store for entrepreneurs.

It includes local start-ups and winners from Majid Al Futtaim’s launchpad accelerator programme that was announced last year to build entrepreneurship and support small and medium enterprises.

Located in City Centre Mirdif, the concept store houses local brands that have displayed “outstanding innovation, creativity and growth potential”, the company said in a statement on Thursday.

It connects these businesses with the “unparalleled go-to-market opportunities” offered by Majid Al Futtaim shopping malls.

The concept store marks the “next major milestone in Majid Al Futtaim’s strategic focus to help unlock the incredible potential of start-ups in the region”, Fuad Sharaf, managing director of the UAE shopping malls at Majid Al Futtaim Properties, said.

Located in City Centre Mirdif, in Dubai, the new concept store houses local brands that have displayed outstanding innovation. Photo: Majid Al Futtaim
Located in City Centre Mirdif, in Dubai, the new concept store houses local brands that have displayed outstanding innovation. Photo: Majid Al Futtaim

“We are confident that Launchpad X will not only connect the region’s leading start-ups to new opportunities that strengthen their commercial footprint but also be a catalyst for innovation and a powerful force for driving the region’s economic development.”

The brands showcased at Launchpad X include luxury home fragrances company Wallace & Co, sustainable luxury fashion and home essentials brand Reform, active and loungewear brand LC, healthy snacks for families Koala Picks, upcoming trainers and streetwear boutique HypeSelection, premium coffee spot Blue Matcha, women’s boutique Bambah and Egyptian sustainable and ethnic crafts brand Kiliim.

Last month, Majid Al Futtaim Holding reported a sharp rise in its first-half profit and revenue on the back of the robust economic momentum of its UAE home market.

Net profit for the six-month period to the end of the June soared an annual 74 per cent to Dh1.7 billion ($463 million) from the same period a year ago, while revenue for the reporting period climbed 5 per cent to Dh18.9 billion.

Launched in 2022, the company’s launchpad accelerator programme offers successful participants access to innovative technology, mentorship, training and market opportunities.

It facilitates local brands across segments such as fashion and lifestyle, leisure, ClimateTech and community.

Nearly 50 per cent of its initial cohort of winners were female entrepreneurs, who gained access to various growth opportunities such as accelerating customer acquisition, improving operational efficiencies and access to new revenue streams.

Emiratisation at work

Emiratisation was introduced in the UAE more than 10 years ago

It aims to boost the number of citizens in the workforce particularly in the private sector.

Growing the number of Emiratis in the workplace will help the UAE reduce dependence on overseas workers

The Cabinet in December last year, approved a national fund for Emirati jobseekers and guaranteed citizens working in the private sector a comparable pension

President Sheikh Khalifa has described Emiratisation as “a true measure for success”.

During the UAE’s 48th National Day, Sheikh Khalifa named education, entrepreneurship, Emiratisation and space travel among cornerstones of national development

More than 80 per cent of Emiratis work in the federal or local government as per 2017 statistics

The Emiratisation programme includes the creation of 20,000 new jobs for UAE citizens

UAE citizens will be given priority in managerial positions in the government sphere

The purpose is to raise the contribution of UAE nationals in the job market and create a diverse workforce of citizens

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Updated: September 07, 2023, 1:21 PM