Sony has developed an annoying strategy of launching a flagship phone every six months. So just as you get the hang of the latest Xperia and work your way up Candy Crush, the Japanese manufacturer launches a newer version, rendering the phone in your hands obsolete and stale.
The latest in the Xperia line-up is the unimaginatively named Z2. This hefty 163g smartphone with a 5.2-inch screen runs on Android’s KitKat.
It is a great phone and has all the tricks and pizzazz one would expect of a flagship smartphone – a brilliant screen, an absolutely marvellous 20.7mp camera (capable of shooting video in 4K) and ingenious apps to go with it as well as an incredible battery life. Amazingly, like its predecessor it is entirely waterproof.
The Z2 screams durability and high quality, both physically and application-ally. It has that “best of Sony” feel to it, with easy access to the entertainment empire’s movies and songs.
I admire the Xperia Z range of phones, they are in all honesty, quite brilliant. Sony was ahead of the curve when it launched a waterproof smartphone, it was also the first to launch a smart watch. Its foray into wearable technology has been the most chic with a demure-looking wristband, but it has failed to outdo Samsung, despite being a step ahead.
Its marketing strategy is partly to blame, as well launching two flagship phones a year. Instead of focusing time, effort and money on designing a true game-changer just once a year, it is splitting that energy. The result is customer fatigue and confusion in an increasingly cluttered smartphone market.
So, back to the Xperia Z2: if you’re looking to buy a reasonably priced smartphone, one that is durable, well designed and easy to use, then go ahead. But if you’re already a user of the Z1, it would probably be best to wait until the end of the year, when the company will most likely announce the Z3. That way you can enjoy playing with the “latest” smartphone, at least for another six months.
thamid@thenational.ae
Follow us on Twitter @Ind_Insights
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The specs
Engine: 2-litre or 3-litre 4Motion all-wheel-drive Power: 250Nm (2-litre); 340 (3-litre) Torque: 450Nm Transmission: 8-speed automatic Starting price: From Dh212,000 On sale: Now
MATCH INFO
Burnley 0
Man City 3
Raheem Sterling 35', 49'
Ferran Torres 65'
The biog:
Languages: Arabic, Farsi, Hindi, basic Russian
Favourite food: Pizza
Best food on the road: rice
Favourite colour: silver
Favourite bike: Gold Wing, Honda
Favourite biking destination: Canada
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Starring: Sarah Geronimo, James Reid, Xian Lim, Nova Villa
3/5
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If you go
- The nearest international airport to the start of the Chuysky Trakt is in Novosibirsk. Emirates (www.emirates.com) offer codeshare flights with S7 Airlines (www.s7.ru) via Moscow for US$5,300 (Dh19,467) return including taxes. Cheaper flights are available on Flydubai and Air Astana or Aeroflot combination, flying via Astana in Kazakhstan or Moscow. Economy class tickets are available for US$650 (Dh2,400).
- The Double Tree by Hilton in Novosibirsk ( 7 383 2230100,) has double rooms from US$60 (Dh220). You can rent cabins at camp grounds or rooms in guesthouses in the towns for around US$25 (Dh90).
- The transport Minibuses run along the Chuysky Trakt but if you want to stop for sightseeing, hire a taxi from Gorno-Altaisk for about US$100 (Dh360) a day. Take a Russian phrasebook or download a translation app. Tour companies such as Altair-Tour ( 7 383 2125115 ) offer hiking and adventure packages.
Founders: Abdulmajeed Alsukhan, Turki Bin Zarah and Abdulmohsen Albabtain.
Based: Riyadh
Offices: UAE, Vietnam and Germany
Founded: September, 2020
Number of employees: 70
Sector: FinTech, online payment solutions
Funding to date: $116m in two funding rounds
Investors: Checkout.com, Impact46, Vision Ventures, Wealth Well, Seedra, Khwarizmi, Hala Ventures, Nama Ventures and family offices
ON%20TRACK
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- Option 1: 70% in year 1, 50% in year 2, 30% in year 3
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- Option 3: 30% across five years
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Creator: Mike White
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Profile
Company: Justmop.com
Date started: December 2015
Founders: Kerem Kuyucu and Cagatay Ozcan
Sector: Technology and home services
Based: Jumeirah Lake Towers, Dubai
Size: 55 employees and 100,000 cleaning requests a month
Funding: The company’s investors include Collective Spark, Faith Capital Holding, Oak Capital, VentureFriends, and 500 Startups.
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6. Sergio Perez (Force India) 50
7. Max Verstappen (Red Bull Racing) 45
8. Esteban Ocon (Force India) 39
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10. Felipe Massa (Williams) 22
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Founders: Tamer Amer and Karim Maurice
Based: Cairo, Egypt
Industry: technology, logistics
Investors: A15 and self-funded
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