The Times Square outlet underwent a three-month refurbishment at “significant investment” as Sharaf DG develops its omni-channel retail concept.
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Nilesh Khalkho, CEO of Sharaf DG, speaks at the opening of the newly re-launched Sharaf DG store. Antonie Robertson / The National -
In store chefs display the products on offer in the newly re-launched Sharaf DG store. Antonie Robertson / The National -
A laptop vending machine delivers the selected laptop to shoppers. Antonie Robertson / The National -
A sales assistant helps a customer looking at an Apple laptop. Antonie Robertson / The National -
In-store chefs display of the products on offer. Antonie Robertson / The National -
Members of the press look at the model home mock up showcasing the technology available at the newly re-launched Sharaf DG store. Antonie Robertson / The National -
The model home at the new store. Antonie Robertson / The National -
Sales workers are ready to provide advice on the latest televisions. Antonie Robertson / The National -
Staff are on hand to provide details of the technical wizardry. Antonie Robertson / The National -
Sharaf DG will be opening three further branches in the UAE this year to be used as fulfilment centres – one in Dubai, one in Ras Al Khaimah and the third in a location still to be decided. Antonie Robertson / The National
Sharaf DG’s revamped flagship store in Dubai gets futuristic – in pictures
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