Jaguar Land Rover Middle East and North Africa yesterday became the latest car maker in the region to announce record sales.
The company posted 46 per cent sales growth in the region last year, more than double its global performance, which rose 19 per cent.
The company put its accelerating growth down to the performance of two models it launched midway through 2013.
“2013 has been an outstanding year for us here in the Mena region, thanks in part to the successful launch of two new products – the Jaguar F-Type and the All-New Range Rover Sport,” said Justin Weaving, regional sales director for Jaguar Land Rover Mena. “These results are a clear demonstration of the overwhelming desire this region has for both our brands and our portfolio of luxury vehicles.”
Land Rover Mena sales were up a whopping 49 per cent on 2012 with its new Range Rover, which is now the best selling vehicle for the brand. The Range Rover Sport also delivered a strong performance across the region, with sales up 25 per cent, driven by the popularity of the All-New model.
Jaguar Land Rover, bought by Tata Motors in 2008, racked up impressive sales across the group with its Range Rover Evoque, Land Rover LR4 and its LR2 all gaining at least 30 per cent more sales after the introduction of its 14MY versions.
Jaguar also recorded robust sales with a sales increase of 30 per cent over 2012. Sales of the flagship Jaguar XJ were up by 38 per cent, followed by the XF saloon with 19 per cent. BMW, Rolls-Royce, Volkswagen and Audi have all announced record sales results for the region in the past week and Jaguar Land Rover expects the strong performance to continue though 2014.
“I am confident this performance will continue in 2014 as we see the full effect of our recently introduced 14MY line-up,” said Mr Weaving. “In 2014 we have hotly anticipated new products such as the Jaguar F-Type Coupé and strategic actions to further strengthen our regional dealer network.”
ascott@thenational.ae
