High-value property transactions in Dubai in the first five months of the year were concentrated in areas including Palm Jumeirah. Getty Images
High-value property transactions in Dubai in the first five months of the year were concentrated in areas including Palm Jumeirah. Getty Images
High-value property transactions in Dubai in the first five months of the year were concentrated in areas including Palm Jumeirah. Getty Images
High-value property transactions in Dubai in the first five months of the year were concentrated in areas including Palm Jumeirah. Getty Images

Ultra-wealthy snap up Dubai’s luxury properties seeking better value for money


Deepthi Nair
  • English
  • Arabic

Dubai recorded 948 sales in the luxury property segment, each valued at Dh15 million ($4 million) or more, during the first five months of 2024, according to a new report.

These high-value transactions were concentrated in key areas such as Palm Jumeirah, Mohammed bin Rashid City, Dubai Water Canal, Tilal Al Ghaf and Dubai Hills Estate, the report by property company Betterhomes found.

These locations not only experienced the highest number of luxury property sales but also contributed significantly to the total value of transactions during this period.

A Dh165.6 million sale at Ritz Carlton Residences by MAG in Dubai Healthcare City was the highest-priced primary home sale in the emirate so far this year, according to Betterhomes.

This was followed by a Dh140.5 million sale in Meraas’ Bulgari Lighthouse, Jumeirah Bay, and a Dh140 million transaction in Fendi Casa Canal by AHS Properties in Dubai Water Canal, the data found.

“A truly stand-alone luxury real estate market is a relatively new phenomenon in Dubai and one that only really began to gain significant momentum post-Covid, thanks in part to the government's proactive response to the pandemic,” said Louis Harding, managing director of Betterhomes.

“I expect moderate house price inflation to remain with the continued rise in population and thus demand, due to the attractiveness of the city as a place to live and work, consistent and stable governance at a time of record global elections, the relative undersupply of luxury property, various long-term residency programmes and perhaps most significantly, Dubai's relative affordability compared to other major cities despite significant growth in prices.”

The UAE property market has been booming in recent years on the back of government initiatives such as residency permits for retired and remote workers and the expansion of the 10-year golden visa programme.

Overall growth in the UAE’s economy due to diversification efforts is also supporting the property market.

Dubai's luxury prime market hit a record last year as sales of $10 million-plus homes nearly doubled to $7.6 billion, performing better than London and New York, Knight Frank said in a report earlier this year.

Prices of $10 million-plus homes in Dubai also grew at one of the fastest rates globally at 26 per cent last year, as overseas demand for prime residences in the emirate continues unabated, according to Knight Frank.

The surge in global wealth creation has significantly impacted the Dubai real estate market. As affluent individuals seek to diversify and secure their assets amid geopolitical volatility, Dubai has emerged as a prime destination, according to Betterhomes.

Over the years, the UAE has welcomed 99,000 millionaires, with more than 72,000 currently living in Dubai alone, according to the World’s Wealthiest Cities Report 2024 by Henley & Partners.

The city now boasts the highest concentration of wealthy individuals in the Middle East, with a collective net worth exceeding Dh3.7 trillion.

About 72,500 millionaires, 212 centi-millionaires and 15 billionaires have relocated to Dubai in 2024, according to Henley & Partners.

“Traditionally, cities like London, New York, Singapore and Hong Kong have been the preferred choice for the affluent," the report said.

"However, deteriorating geopolitical situations, significant tax shifts, policy changes and a supply crunch leading to price hikes have prompted the wealthy to look towards Dubai as their new abode."

“The city offers exceptional value for money, providing a higher standard of luxury for the same investment compared to these other metropolitan areas.”

The average property price per square foot in London in the first quarter of 2024 was $824, in New York it was $808, in Singapore $765, in Los Angeles $663, in Toronto $659 and Dubai it was $352.

While these cities have been experiencing immigration-fuelled growth for the past many years, they are also facing significant challenges that hinder their ability to provide value for money in the real estate market, the report said.

I expect moderate house price inflation to remain with the continued rise in population and thus demand, due to the attractiveness of the city as a place to live and work
Louis Harding,
managing director of Betterhomes

One of the primary issues is a massive shortage of homes that cannot keep up with the high demand. This shortage drives prices up, making it difficult for buyers to find properties that offer good value for their investment, it added.

“In contrast, Dubai is actively addressing the supply challenge by adding more high-end homes to its overall stock. Currently, more than 50 luxury projects are under construction, with each unit starting at Dh15 million or higher,” the company said.

Dubai also saw a significant increase in luxury rental transactions from January to May, with 270 contracts for properties with annual rents of Dh1 million or more, according to the report.

The locations dominating this high-end market were Palm Jumeirah, MBR City and Dubai Hills Estate.

The surge in tourists and transit passengers has also increased demand for short-term rental properties, especially luxury holiday homes, the Betterhomes report found.

Many landlords are now considering converting their properties, particularly those with larger layouts and beachfront locations, to capitalise on this growing demand, it added.

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Company profile

Name: GiftBag.ae

Based: Dubai

Founded: 2011

Number of employees: 4

Sector: E-commerce

Funding: Self-funded to date

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The biog

Favourite book: Homegoing by Yaa Gyasi

Favourite holiday destination: Spain

Favourite film: Bohemian Rhapsody

Favourite place to visit in the UAE: The beach or Satwa

Children: Stepdaughter Tyler 27, daughter Quito 22 and son Dali 19

About Housecall

Date started: July 2020

Founders: Omar and Humaid Alzaabi

Based: Abu Dhabi

Sector: HealthTech

# of staff: 10

Funding to date: Self-funded

The specs: 2018 BMW X2 and X3

Price, as tested: Dh255,150 (X2); Dh383,250 (X3)

Engine: 2.0-litre turbocharged inline four-cylinder (X2); 3.0-litre twin-turbo inline six-cylinder (X3)

Power 192hp @ 5,000rpm (X2); 355hp @ 5,500rpm (X3)

Torque: 280Nm @ 1,350rpm (X2); 500Nm @ 1,520rpm (X3)

Transmission: Seven-speed automatic (X2); Eight-speed automatic (X3)

Fuel consumption, combined: 5.7L / 100km (X2); 8.3L / 100km (X3)

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What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

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Fred (18')

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Moutinho (53')

Updated: October 23, 2025, 9:09 AM