The first international Jamie's Italian restaurant, the brand set up by the British celebrity chef Jamie Oliver, is to open in Dubai Festival City at the end of November. The 290-seat restaurant will be in the Festival Centre. "We are bringing Jamie's Italian to Dubai in line with our strategic expansion initiatives to develop many restaurants over the next several years in the region," said Faisal Jawad, the chairman of Jawad Business Group, the master franchisee for Jamie's Italian restaurants in the GCC.
"Jamie's Italian has been a huge hit with people everywhere we've opened," said Simon Blagden, the managing director of Jamie's Italian International. Affordability had helped the restaurants, he said. Jamie's Italian opened its first restaurant in Oxford in 2008 and now has 15 restaurants in the UK. Jawad Business Group operates a number of outlets throughout the GCC and India, across a range of products and services, representing brands including the linen purveyor The White Company, the women's clothier Hobbs and Papa John's Pizza.