• Jumia has made deliveries to Nigeria's 36 states so far. Joe Penney / Reuters
    Jumia has made deliveries to Nigeria's 36 states so far. Joe Penney / Reuters
  • Jumia faces strong competition from Konga and Dealdey - similar Nigerian retail websites also experiencing rapid growth. Joe Penney / Reuters
    Jumia faces strong competition from Konga and Dealdey - similar Nigerian retail websites also experiencing rapid growth. Joe Penney / Reuters
  • Jumia's enormous warehouse stocks everything from kitchen utensils to books. Joe Penney / Reuters
    Jumia's enormous warehouse stocks everything from kitchen utensils to books. Joe Penney / Reuters
  • Started with just a staff of three, online retailer Jumia now has 1,500 workers and 150 delivery vehicles nationwide. Joe Penney / Reuters
    Started with just a staff of three, online retailer Jumia now has 1,500 workers and 150 delivery vehicles nationwide. Joe Penney / Reuters
  • Jumia's enormous warehouse stocks everything from kitchen utensils to books. Joe Penney / Reuters
    Jumia's enormous warehouse stocks everything from kitchen utensils to books. Joe Penney / Reuters
  • Nigerian shoppers looking for home-grown rivals to Amazon or eBay turn to Jumia and other local online retailers. Joe Penney / Reuters
    Nigerian shoppers looking for home-grown rivals to Amazon or eBay turn to Jumia and other local online retailers. Joe Penney / Reuters
  • Started with just a staff of three, online retailer Jumia now has 1,500 workers and 150 delivery vehicles nationwide. Joe Penney / Reuters
    Started with just a staff of three, online retailer Jumia now has 1,500 workers and 150 delivery vehicles nationwide. Joe Penney / Reuters
  • Moses Udoh, an employee of online retailer Jumia, makes a delivery by motorcycle in Lagos. Joe Penney / Reuters
    Moses Udoh, an employee of online retailer Jumia, makes a delivery by motorcycle in Lagos. Joe Penney / Reuters
  • Some online retailers allow their customers to pay with cash or card when their orders are delivered. Joe Penney / Reuters
    Some online retailers allow their customers to pay with cash or card when their orders are delivered. Joe Penney / Reuters
  • Jumia's enormous warehouse stocks everything from kitchen utensils to books. Joe Penney / Reuters
    Jumia's enormous warehouse stocks everything from kitchen utensils to books. Joe Penney / Reuters
  • Nigeria is now Paypal's second largest market after South Africa with the considerable growth of local online retailer Jumia and its rivals including Konga. Joe Penney / Reuters
    Nigeria is now Paypal's second largest market after South Africa with the considerable growth of local online retailer Jumia and its rivals including Konga. Joe Penney / Reuters

Online retailer Jumia is Nigeria’s home-grown rival to Amazon – in pictures


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Online seller Jumia, Nigeria’s number one online shopping mall, has won the Retailer of the Year award at the EMEA Channel Academy for 2015 for capturing the shopping hearts – and wallets – of the country’s population.