IMAX Corporation and World Media Holding, a media company in the Middle East, have announced an agreement for two new IMAX cinemas in the UAE.
The cinemas, at Abu Dhabi’s Mushrif Mall and Sharjah’s Zero 6 Mall, will be operated by World Media Holding subsidiary CinemaCity.
The deal brings World Media Holding’s IMAX commitment to three cinemas, with an IMAX cinema contracted to open in Doha, Qatar.
“Our existing theatres in the Middle East have performed exceptionally well with per-screen averages of over $1 million, up more than 16 per cent year-to-date versus last year,” said IMAX chief executive Richard Gelfond.
“We believe these strong results are serving as a catalyst for growth in the region, where we have signed seven theatre deals this year compared to two in 2014.”
With the opening of the projects in Sharjah and Abu Dhabi, World Media Holding will be operating 11 cinema locations with 107 screens and over 16,000 seats in the Middle East.
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