Manchester United Cafe Bar in the plush High Street Phoenix mall in Mumbai looks a lot like a football fan's dream come true.
The team's logo hangs on the walls, and Manchester United's official colour - red - dominates the bar and eating areas. Pictures of the team's heroes are everywhere. Many familiar figures - Ryan Giggs, Wayne Rooney and David Beckham - are pictured in action.
The cafe screens all the crucial matches on the multiple huge plasma TVs. The manager says the atmosphere is "wild" on match days.
At lunchtime on a weekday, the cafe is positively sleepy, with just a few customers present.
In one corner, several young men are tucking into burgers and sandwiches. One of them is Gautam Singh, 16, a student and hard-core United fan. He has come to the cafe to eat but also to feel near to his favourite team.
"I have been a ManU fan since I was five, when my uncle took me to watch a game in the UK. It was magic, I will never forget it," he says.
Unlike his peers, Gautam doesn't care for India's national sport,, cricket.
The sport "bores me, but international [football] games have a lot of drama", he says. "Manchester United isn't the only team people support here. Arsenal, Liverpool and Chelsea also have fans but its United who are the most popular."
Gautam says he is part of the in-crowd.
"Football is cooler and more fashionable than cricket. Sometimes my friends would make fun of me because they would all just go and watch cricket, some even play it, but I don't care," he says. "Not everyone in this country gets football, but I want to belong to the Manchester United crowd. For me, they are the best in the world."
For Gautam it is important to show he is supporting the team, and he particularly likes merchandise that has visible team logos or is easily identifiable.
He doesn't mind shelling out US$15 (Dh55) for a meal either or $40 for a team T-shirt. "It's about showing my support for my team in public."
Nearby is United's official merchandise shop, where fans can buy T-shirts and footballs, all bearing the club's official logo.
* Pia Heikkila
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