Saba Wahid was born in the US, but is getting back to her Pakistani roots by writing a cookbook featuring traditional recipes. Jaime Puebla / The National
Saba Wahid was born in the US, but is getting back to her Pakistani roots by writing a cookbook featuring traditional recipes. Jaime Puebla / The National
Saba Wahid was born in the US, but is getting back to her Pakistani roots by writing a cookbook featuring traditional recipes. Jaime Puebla / The National
Saba Wahid was born in the US, but is getting back to her Pakistani roots by writing a cookbook featuring traditional recipes. Jaime Puebla / The National

Money&Me: Follow your heart for the career of your dreams


Alice Haine
  • English
  • Arabic

Saba Wahid is a freelance TV presenter, blogger and culinary enthusiast who is currently writing a cookbook on Pakistani cuisine. The American, who arrived in the UAE in August 2010 to present a lifestyle programme on Dubai One, moved into television from a career in marketing and communications after experiencing a life-changing moment following heart surgery.

Where did your passion for food come from?

I was born and raised in the States, but my ethnicity is Pakistani, so it all ties back to my family. I was brought up on Pakistani food, but we would go out for pizza or Chinese, too. Thanksgiving was one of our favourite holidays and that's all about turkey, mashed potatoes and gravy. My grandmother, who did not like this type of food, would bring her biryani and eggplant burtha, so Pakistani food became part of the festive atmosphere, too. Since moving here, I miss things like that - family get-togethers that are always food focused.

Is that why you are writing a book about Pakistani cuisine?

Yes. The cookery book was a natural progression. It wasn't until I came here and didn't have access to my family's recipes that I decided I needed to learn how to make the food myself and it's been a very interesting journey. It makes me sad that I don't have a lot of connection to my roots, which is another reason I wanted to move here - the UAE provides a perfect balance of the East and West. Pakistani cuisine is under represented. It is often grouped in the same category as Indian cuisine, so I want the book to define what Pakistani cuisine is and make it more practical for the everyday person. The book will focus on making it more modern in terms of style, presentation and preparation.

How did you get into television?

A few years ago, I had heart surgery for a birth defect that had gone undetected my entire life. I was diagnosed with an atrial septal defect, which is basically a hole in the heart. After the surgery, I had a lot of time to reflect while I recovered and although my career background was corporate communications and marketing, I had this brilliant idea to make a cooking show and have it broadcast, produced and aired in the Middle East. It sounds like a cliché, but it was a life-changing moment. So I made a pilot and sent it to some networks here and in the States. Dubai One was interested and they brought me over for a casting and offered me a presenting position on the Studio One show. I used to do a cooking segment with my own recipes, plus organise chefs on a daily basis to come, so it was very exciting. But because it was a daily live show, it was very demanding. So at the end of the season, I decided to put more focus on this cookbook.

What is your biggest financial challenge?

Saving enough. That's always been a challenge for me. I am definitely a spender. I wish I knew how to penny-pinch more, but I never want to be perceived as frugal or cheap. I have this idea ingrained in me that if you have money and are in a comfortable position, you need to be generous and share it. It's difficult even just to go out for a casual night - I'll end up spending more than anybody without any intention to. I won't just want one thing; I want to order five things and share them, but I think that goes back to my passion for food.

What has been your most valuable financial lesson?

Dubai is quite material focused and if you are in the media industry and out and about, you don't want to be photographed in the same outfit or with the same handbag twice, so you have to build up your wardrobe. Then I realised I needed to be smarter about it. When I went home to the States last summer, I found there are more cost-effective options for shopping. So I loaded up in the sales and at the outlet malls, where there were Karen Millen dresses for a quarter of the price.

Do you plan for the future?

I know that my life right now is not what I picture it to be in five to 10 years. I'm going to keep working my way up and hope my income will be reflected accordingly. What I have earned so far has been appropriate to my age and skill level, but there hasn't been a boom. It's been a gradual process and everything I am doing now is for my future and hopefully, when I have a family one day, for them as well. At the moment, I'm single and supporting myself. But I would always have my own financial independence. In traditional Pakistani households, the woman gets married and she basically supports the family. But I argued with my parents about that for years, saying "Why would you bring us up in the States, give us an education and then want to waste that away?" I am career-driven and if I lose focus of that, I would be disappointed in myself. So I want a career and the man will come eventually - when the time is right.

Recent winners

2002 Giselle Khoury (Colombia)

2004 Nathalie Nasralla (France)

2005 Catherine Abboud (Oceania)

2007 Grace Bijjani  (Mexico)

2008 Carina El-Keddissi (Brazil)

2009 Sara Mansour (Brazil)

2010 Daniella Rahme (Australia)

2011 Maria Farah (Canada)

2012 Cynthia Moukarzel (Kuwait)

2013 Layla Yarak (Australia)              

2014 Lia Saad  (UAE)

2015 Cynthia Farah (Australia)

2016 Yosmely Massaad (Venezuela)

2017 Dima Safi (Ivory Coast)

2018 Rachel Younan (Australia)

COMPANY PROFILE
Name: Mamo 

 Year it started: 2019 Founders: Imad Gharazeddine, Asim Janjua

 Based: Dubai, UAE

 Number of employees: 28

 Sector: Financial services

 Investment: $9.5m

 Funding stage: Pre-Series A Investors: Global Ventures, GFC, 4DX Ventures, AlRajhi Partners, Olive Tree Capital, and prominent Silicon Valley investors. 

 
UAE currency: the story behind the money in your pockets

Awar Qalb

Director: Jamal Salem

Starring: Abdulla Zaid, Joma Ali, Neven Madi and Khadija Sleiman

Two stars

BMW M5 specs

Engine: 4.4-litre twin-turbo V-8 petrol enging with additional electric motor

Power: 727hp

Torque: 1,000Nm

Transmission: 8-speed auto

Fuel consumption: 10.6L/100km

On sale: Now

Price: From Dh650,000

Key developments

All times UTC 4

The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

5. Zakat 

COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Alaan%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202021%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Parthi%20Duraisamy%20and%20Karun%20Kurien%3Cbr%3E%3Cstrong%3ESector%3A%3C%2Fstrong%3E%20FinTech%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20%247%20million%20raised%20in%20total%20%E2%80%94%20%242.5%20million%20in%20a%20seed%20round%20and%20%244.5%20million%20in%20a%20pre-series%20A%20round%3Cbr%3E%3Cbr%3E%3C%2Fp%3E%0A

THE SPECS

2020 Toyota Corolla Hybrid LE

Engine: 1.8 litre combined with 16-volt electric motors

Transmission: Automatic with manual shifting mode

Power: 121hp

Torque: 142Nm

Price: Dh95,900

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If you go

The flights
Emirates (www.emirates.com) and Etihad (www.etihad.com) both fly direct to Bengaluru, with return fares from Dh 1240. From Bengaluru airport, Coorg is a five-hour drive by car.

The hotels
The Tamara (www.thetamara.com) is located inside a working coffee plantation and offers individual villas with sprawling views of the hills (tariff from Dh1,300, including taxes and breakfast).

When to go
Coorg is an all-year destination, with the peak season for travel extending from the cooler months between October and March.