Repeat. Before Repeat it was a tyre recycling business I had set up with a partner in Ras al Khaimah where we converted waste tyres into crude oil, charcoal and steel wire. I sold my shares to my partner in 2012 when I exited. What's been your biggest failure? Setting up a bio-degradable and organic cigarette brand in the UAE in 2014. I didn't do a proper feasibility study, so I have no one else to blame for that. What's been your biggest challenge with Repeat? Sales. Setting up from scratch a Terminator, killer sales organisation that's razor focused has been a challenge. We haven't done badly but it could have been a lot better. While we've been quite successful at setting up the right processes and structures, the acquisition of high-impact talent has been challenging because high-impact talent in this country, especially in the sales field, is extremely expensive. As a start-up, you're out-priced compared to the very large corporates, whom a lot of these really great people are working for. So what we have been hiring more junior to midlevel people and coaching them and making sure they have an out-sized impact. ","publisher":{"@type":"Organization","name":"The National","url":"https://www.thenationalnews.com","logo":{"@type":"ImageObject","url":"https://www.thenationalnews.com/pf/resources/images/logo_rectangle.png?d=280"}},"articleSection":"Money","keywords":["Middle East","Samsung","business intelligence","mobile e-commerce apps","beverage industry","United Arab Emirates","cellular telephone","Dubai","United Kingdom","Edebali Sener","activities","Personal Finance","Palestine's RedCrow Intelligence","United States","technology","leisure","deals applications","start-up","food","Omer Gurel","flash","bank transfer","Business","Zomato Gold","London","London School of Economics","Article"],"description":"The concept rewards consumers based on their spend and frequency of visits to UAE restaurants","thumbnailUrl":"https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/ne49QibkOoP-wOUnNApGnEGeIZ8=/400x267/filters:format(jpg):quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/thenational/SNNJ2KWZPOX6E5OYKELSXNXZDI.jpg","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.thenationalnews.com/business/money/generation-start-up-repeat-the-loyalty-dining-app-that-personalises-the-price-you-pay-1.959602"}}