Caiyad Phahad, founder of media and entertainment company Caiyad Phahad Events and Films, grows his wealth by saving and investing in businesses. Antonie Robertson / The National
Caiyad Phahad, founder of media and entertainment company Caiyad Phahad Events and Films, grows his wealth by saving and investing in businesses. Antonie Robertson / The National
Caiyad Phahad, founder of media and entertainment company Caiyad Phahad Events and Films, grows his wealth by saving and investing in businesses. Antonie Robertson / The National
Caiyad Phahad, founder of media and entertainment company Caiyad Phahad Events and Films, grows his wealth by saving and investing in businesses. Antonie Robertson / The National

Money & Me: ‘I save in fixed deposits and juggle two careers'


Deepthi Nair
  • English
  • Arabic

Caiyad Phahad realised the importance of being financially independent in his teens and has worked hard to become a self-made man.

The Pakistani, who has a UAE golden visa and an e-residency in Latvia, has been living in the Emirates for more than 20 years.

He prefers to live in hotels and has done so for seven years. He is frequently on the move and has travelled to 52 countries.

“I've two careers. I work as a consultant or project manager with different companies globally,” says Mr Phahad, who worked with Standard Chartered in Dubai from 2007 to 2022.

“I also run my own media and entertainment business, called Caiyad Phahad Events and Films. As part of that, I've done acting, modelling, hosting, event management, celebrity management, journalism, public speaking, training, coaching, motivational speaking, direction, production and writing.

“I’ve been running this company for 20 years.”

Mr Phahad studied marketing and his first job was an internship with an airline in Pakistan, where he worked in ground operations and passenger handling.

His US green card is being processed; most of his family live there.

Did wealth feature in your childhood? What did you learn from it?

I've seen my father struggle. He was rich, but a self-made person and helped make others’ careers.

He supported many people and donated to charitable causes. His car, money and investments were always for others.

Growing up in that environment, our pocket money was limited. I worked and paid for my higher education. Luckily, I got a scholarship.

Whatever my siblings and I have achieved is on our own merit, not because of who my father was. He hardly kept any money for himself or the family.

I learnt that being independent is important. Depend on yourself, believe in yourself and work on yourself.

How did you first earn? What did your first job pay?

My first job probably paid me Dh30 ($8) per month. I acted in a show for Geo TV in Pakistan, I was probably 14 or 15 years old.

I invest a lot of money and time in buying antiques, collectibles, currencies, old coins, jewellery and unique things from the past
Caiyad Phahad,
founder of Caiyad Phahad Events and Films

Any early financial jolts?

Of course, yes. When you are independent, you struggle in many ways.

You don't have a car, take lifts from people, probably eat one time a day. Even that meal is not lavish.

There were days when I stayed overnight in a car and times when I had to share a room with many people.

This was when I started my career. I was on my own, with no support system, no godfather or mentor, no financial support and no bank balance.

I had very limited money. So, I decided to do every possible thing, be it interviewing celebrities, performing at TV shows and on stage, dancing, singing, working for a company, working unpaid, just learning all the while.

How do you grow your wealth?

I grow my wealth by saving and investing in businesses.

I work a lot, sometimes 24 hours a day. There are times where I haven't slept for two days at a stretch owing to work commitments.

I work with more than 400 celebrities and have travelled to more than 50 countries.

I have 20 years of corporate experience and more than 20 years of entertainment experience. I balance both, which is very difficult.

Recently, I have begun training and coaching people. I also donate to charity and work with NGOs.

Caiyad Phahad says he is a spender and splurges on luxury brands. Antonie Robertson / The National
Caiyad Phahad says he is a spender and splurges on luxury brands. Antonie Robertson / The National

Are you a spender or a saver?

A spender for sure. I spend on luxury brands.

When it comes to money, I have done whatever I’ve wished to do.

What has been your best investment?

It would probably be putting my money in fixed deposits in banks.

If you compare that with investing in property, luxury watches, stocks or businesses, those investments tend to fluctuate.

There's no risk attached to fixed deposits. Your principal amount remains safe.

Any cherished purchases?

I invest a lot of money and time in buying antiques, collectibles, currencies, old coins, jewellery and unique things from the past.

I've collected decoration pieces from different parts of the world, for instance Morocco, Tanzania, Kenya and Seychelles.

How do you feel about money?

Money is great, it gives me a sense of pride, happiness and success.

Any financial advice for your younger self?

Work as hard as you can and utilise your time wisely.

Invest time and money in your passion or things that excite you.

If your passion is not working out, continue with it but work as well, to take care of your basic bills and a permanent income.

What luxuries are important to you?

Sleeping well and having good health are the biggest luxuries.

Being able to travel and learn about religions, people, culture and languages is also a luxury.

What are your financial goals?

My financial goal is to have a very expensive car in the next couple of years and own a mansion.

It could be anywhere, probably in the UAE since that's where I spend most of my time.

Any key financial milestones?

Many. I bought the car that I wanted to buy and upgraded it multiple times. I have also upgraded my living standards multiple times.

When it comes to my wardrobe, I've upgraded multiple times to different brands.

I don't want to move up directly. It's good to upgrade to the next level step by step because it’s easier to maintain and manage.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Sanju

Produced: Vidhu Vinod Chopra, Rajkumar Hirani

Director: Rajkumar Hirani

Cast: Ranbir Kapoor, Vicky Kaushal, Paresh Rawal, Anushka Sharma, Manish’s Koirala, Dia Mirza, Sonam Kapoor, Jim Sarbh, Boman Irani

Rating: 3.5 stars

How to wear a kandura

Dos

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Don’ts 

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Updated: August 03, 2024, 3:11 AM