Employers worldwide face challenges to convince staff to return to the office. Getty
Employers worldwide face challenges to convince staff to return to the office. Getty
Employers worldwide face challenges to convince staff to return to the office. Getty
Employers worldwide face challenges to convince staff to return to the office. Getty

Why the finance sector is offering home comforts to tempt staff back to work


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Finance bosses are offering more incentives, including free meals, ping pong and “contemplative spaces” as they battle to convince staff to return to the office, while concerns about the cost and value of commuting to work weigh on attendance worldwide.

Hybrid working policies were introduced across the industry during the Covid-19 pandemic, but data and interviews with finance sector executives showed attendances falling short of expectations globally, Reuters reported.

With expenses such as fuel and food rising rapidly, workers accustomed to pocketing commuting costs have further reason to to stay away, handing employers a challenge to increase the appeal of office working.

“Employers have done a fair amount to make the office more attractive and purposeful,” says Kathryn Wylde, chief executive of the Partnership for New York City, citing a range of perks from free meals to improving social space with ping pong tables.

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But a global survey of about 80,000 workers conducted by consultancy Advanced Workplace Associates (AWA) showed employees are not complying with hybrid working policies.

Where organisations have policies requiring two, two or three, or three days in the office, attendance is respectively 1.1 days, 1.6 days and 2.1 days, AWA found.

“When we came out of lockdown and regulations were relaxed, people tried coming into the office … and when they got there they found all they were doing was being on Zoom calls” says Andrew Mawson, managing director of AWA.

“The reason people are not going into offices is because they got used to a lifestyle and cost structure that suits them.”

Senior managers can be among the most adamant about staying home, says Kelly Beaver, chief executive for the UK and Ireland at polling company Ipsos, which is abandoning its two-day-a-week hybrid policy in favour of a more flexible approach.

“We find some of them are less tolerant of tiny office frustrations, or they feel travelling to an office is an unnecessary burden … but they are missing out on networking,” she says.

While younger finance industry staff are mindful of how remote working might affect career progress, jobseekers often cite remote working as a preference.

Since the start of August, 80 per cent of people searching for finance jobs on Flexa, a global online platform that lets users search for roles based on flexible working preferences, specified a preference for “remote” or “remote-first” roles, a 33 per cent increase since March, a Flexa representative said.

Employees still hold a great deal of sway, says Peter Hogg, cities director at property consultant Arcadis in London.

“It is a high-risk strategy for firms to be too directive in terms of telling people what they have to do,” Mr Hogg says.

The consultancy is busier now helping companies “retrofit” their offices — making changes such as adding more “contemplative space” in the form of indoor gardens, libraries or informal areas with soft furnishings — than any previous time since the pandemic, he says.

One British-based trading company has begun providing showers, areas to nap in and laundry amenities for bleary-eyed staff working late on deals, says Leeson Medhurst, director of strategy at Peldon Rose, which designs offices for businesses.

“Our client said, 'We're going to view our office as a hotel'; they are catering for the needs of the employee, not necessarily the financial needs of the company,” he says.

In August, the City of London Corporation — which runs the financial district — said that it had hired a “Destination City” programme curator to design events such as theatre, games and live performances.

British bank Aldermore is encouraging staff back to the office while not reverting to pre-pandemic norms, says chief executive Steven Cooper.

The bank is considering hiring a concierge to help staff manage daily errands such as dry cleaning at the office that they would otherwise have more flexibility to do at home, he says.

Those most resistant to returning to the office are people who have relocated to the suburbs and have long commutes, the Partnership for New York City's Ms Wylde says, while younger staff are most likely to turn up.

“Young people are recognising their career advancement is going to depend on relationships in the office,” she says.

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Wall Street's biggest financial companies have been among the most proactive in bringing employees back to the office.

Goldman Sachs Group called its employees back to the office full-time in June last year, Morgan Stanley and JP Morgan are mostly back while Citi has a hybrid arrangement.

On Thursday, Jefferies Financial Group said it wants staff back in its offices rather than in “lonely home silos”, even though it is also working on a hybrid basis.

Goldman and Morgan Stanley have also said they will lift some pandemic-era protocols in early September, including mask-wearing and coronavirus testing at their offices, memos reviewed by Reuters showed.

In March, JP Morgan made masks in its corporate office buildings voluntary and ended mandatory testing for unvaccinated employees. The largest US bank has also pared back its policy of hiring only vaccinated individuals.

Britain's weakening economy and rising energy costs could drive those worried about layoffs to the office faster than free snacks or other inducements, says Chris Gardner, co-chief executive at London-based property lender Atelier.

“If, as expected, things tighten up later this year, then presenteeism and being visible in the office will become more important,” he says.

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  • 10. Clifford Chance - £50,000. Photo: Clifford Chance / Twitter
    10. Clifford Chance - £50,000. Photo: Clifford Chance / Twitter
  • 9. Credit Suisse - £50,000. Reuters
    9. Credit Suisse - £50,000. Reuters
  • 8. BNP Paribas - £50,000. Bloomberg
    8. BNP Paribas - £50,000. Bloomberg
  • 7. BlackRock - £50,000. Reuters
    7. BlackRock - £50,000. Reuters
  • 6. Deutsche Bank - £50,000. Reuters
    6. Deutsche Bank - £50,000. Reuters
  • 5. Bank of America - £50,000. Reuters
    5. Bank of America - £50,000. Reuters
  • 4. Goldman Sachs - £50,000. Reuters
    4. Goldman Sachs - £50,000. Reuters
  • 3. Macquarie Group - £55,000. Reuters
    3. Macquarie Group - £55,000. Reuters
  • 2. Meta - £57,000. AFP
    2. Meta - £57,000. AFP
  • 1. Thought Machine - £60,000. Photo: Thought Machine
    1. Thought Machine - £60,000. Photo: Thought Machine

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Four-day collections of TOH

Day             Indian Rs (Dh)        

Thursday    500.75 million (25.23m)

Friday         280.25m (14.12m)

Saturday     220.75m (11.21m)

Sunday       170.25m (8.58m)

Total            1.19bn (59.15m)

(Figures in millions, approximate)

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Updated: September 03, 2022, 3:30 AM