• A worker builds the front end of a 2015 Victory Cross Country motorcycle on the Polaris assembly line in Spirit Lake, Iowa. Scott Olson / Getty Images / AFP
    A worker builds the front end of a 2015 Victory Cross Country motorcycle on the Polaris assembly line in Spirit Lake, Iowa. Scott Olson / Getty Images / AFP
  • A classic Indian head decorates the front fender of an Indian motorcycle. Polaris purchased the iconic brand in 2011 and began production of the motorcycles in 2013. Founded in 1901, Indian motorcycles once dominated the industry before going bankrupt for the first time in 1953. Scott Olson / Getty Images / AFP
    A classic Indian head decorates the front fender of an Indian motorcycle. Polaris purchased the iconic brand in 2011 and began production of the motorcycles in 2013. Founded in 1901, Indian motorcycles once dominated the industry before going bankrupt for the first time in 1953. Scott Olson / Getty Images / AFP
  • Indian motorcycles sit on the assembly line at the Polaris factory in Spirit Lake, Iowa. Polaris purchased the iconic brand in 2011 and began production of the motorcycles in 2013. Founded in 1901, Indian motorcycles once dominated the industry before going bankrupt for the first time in 1953. Scott Olson / Getty Images / AFP
    Indian motorcycles sit on the assembly line at the Polaris factory in Spirit Lake, Iowa. Polaris purchased the iconic brand in 2011 and began production of the motorcycles in 2013. Founded in 1901, Indian motorcycles once dominated the industry before going bankrupt for the first time in 1953. Scott Olson / Getty Images / AFP
  • Leather saddlebags are attached to a Indian Chief Vintage motorcycle. Scott Olson / Getty Images / AFP
    Leather saddlebags are attached to a Indian Chief Vintage motorcycle. Scott Olson / Getty Images / AFP
  • Polaris introduced the Slingshot, above, a two-seat, three-wheeler motorcycle priced at about $20,000 to $24,000. Scott Olson / Getty Images / AFP
    Polaris introduced the Slingshot, above, a two-seat, three-wheeler motorcycle priced at about $20,000 to $24,000. Scott Olson / Getty Images / AFP
  • Polaris has resurrected the Indian Roadmaster, above, the historic touring bike that dominated its class during its 1947-1953 production era. The new motorcycle will hit showrooms in September and retail at $26,999. Scott Olson / Getty Images / AFP
    Polaris has resurrected the Indian Roadmaster, above, the historic touring bike that dominated its class during its 1947-1953 production era. The new motorcycle will hit showrooms in September and retail at $26,999. Scott Olson / Getty Images / AFP
  • Workers put finishing touches on an Indian Roadmaster. The 'luxury touring model' of this motorcycle is decked out with modern features like anti-lock brakes, keyless ignition, electronic cruise control, a tire pressure monitoring system and a state of the art infotainment system. Scott Olson / Getty Images / AFP
    Workers put finishing touches on an Indian Roadmaster. The 'luxury touring model' of this motorcycle is decked out with modern features like anti-lock brakes, keyless ignition, electronic cruise control, a tire pressure monitoring system and a state of the art infotainment system. Scott Olson / Getty Images / AFP
  • A worker puts finishing touches on a 2015 Victory Gunner motorcycle. Gunner features a 106-cubic inch engine and a four-valve per cylinder powertrain producing 110 foot-pounds of torque. Scott Olson / Getty Images / AFP
    A worker puts finishing touches on a 2015 Victory Gunner motorcycle. Gunner features a 106-cubic inch engine and a four-valve per cylinder powertrain producing 110 foot-pounds of torque. Scott Olson / Getty Images / AFP
  • A seat for an Indian motorcycle sits along the assembly line at the Polaris factory in Spirit Lake, Iowa. Scott Olson / Getty Images / AFP
    A seat for an Indian motorcycle sits along the assembly line at the Polaris factory in Spirit Lake, Iowa. Scott Olson / Getty Images / AFP
  • Leather saddlebags are attached to an Indian Chief Vintage motorcycle on the Polaris assembly line in Iowa. Scott Olson / Getty Images / AFP
    Leather saddlebags are attached to an Indian Chief Vintage motorcycle on the Polaris assembly line in Iowa. Scott Olson / Getty Images / AFP
  • An indian head decorates the gas tank of an Indian Chieftain motorcycle. Scott Olson / Getty Images / AFP
    An indian head decorates the gas tank of an Indian Chieftain motorcycle. Scott Olson / Getty Images / AFP
  • Tires and fenders ready for installation are racked on the Indian motorcycle assembly line of Polaris in Spirit Lake, Iowa. Scott Olson / Getty Images / AFP
    Tires and fenders ready for installation are racked on the Indian motorcycle assembly line of Polaris in Spirit Lake, Iowa. Scott Olson / Getty Images / AFP

Business

In pictures: Polaris challenges Harley-Davidson for share in US motorcycle market

Liz Claus

August 11, 2014

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Polaris is challenging industry kingpin Harley-Davidson for the broad US motorcycle market, and is hinging on its 2011 purchase of the defunct Indian motorcycle brand to boost market share from the current 3 per cent to 5 per cent.

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