Fashionistas across the Arabian Gulf are increasingly buying online for their retail kicks as e-commerce stores predict the Web is now at tipping point for sales.
Namshi.com, Giordano and Souq.com all report growing numbers of shoppers looking for clothing, shoes and accessories online as the overall e-commerce market burgeons this year.
"The consumer is hungry for fashion retail online elsewhere in the world and there's no reason consumers here cannot be any different," said Hosam Arab, one of the co-founders and managing directors at Namshi, which launched late last year.
It is now selling more than 500 brands and up to 80,000 shoppers are clicking on to the website each day.
It delivers to the UAE, Qatar, Kuwait, Oman, Bahrain and Saudi Arabia, which is Namshi's biggest market.
"[The Gulf] is a very retail-based market with big spending power, low competition and the right structure underpinning that to support e-commerce," said Muhammed Mekki, who is also the co-founder and managing director at Namshi. "We are a fashion mall that comes to your doorstep with a risk-free experience."
About US$36.2 million (Dh133m) was spent on fashion items online in the UAE last year, a tiny fraction of the overall clothing market, according to Euromonitor International, the research group.
Online shoppers in the UAE, Saudi Arabia and Egypt spent $1.01 billion on internet retail sites last year, according Euromonitor, with that figure expected to double by 2016.
"For us we always saw this [fashion] category was growing but we thought presentation of this category required a lot more work," said Ronaldo Mouchawar, the chief executive of Souq, which earlier this month launched Souq Fashion, a separate part of the website that offers the latest clothing and live tips from stylists.
"Fashion shopping is more about browsing. There's got to be a lot more detail," he added.
Mr Mouchawar said the retail industry in the UAE was worth about $30bn but online made up less than 1 per cent of that figure.
Souq has more than 8 million visitors per month to its site and aims to convert more and more of those from categories such as electronics to clothing, shoes and accessories.
Fashion retail is often viewed as one of the most difficult segments of shopping to get right online, because customers are usually very particular about clothing and want to ensure that they get the right size.
But websites such as Namshi and Souq offer free returns for customers at no extra cost in order to entice them to buy.
"We can offer selection," said Mr Arab. "The majority of our brands are not available in the UAE, let alone in remote parts of Saudi Arabia and Oman."
Giordano, the clothing brand from Hong Kong, opened an e-commerce store in April for the Middle East to complement its stores throughout the region.
Ishwar Chugani, the managing director of Giordano Middle East, said the online store had been popular among shoppers looking for bargains, particularly since offering cash on delivery.
"It's growing. The hits are growing," he said. "People are using the website more and more."
[ rjones@thenational.ae ]
Biography
Favourite book: Zen and the Art of Motorcycle Maintenance
Holiday choice: Anything Disney-related
Proudest achievement: Receiving a presidential award for foreign services.
Family: Wife and three children.
Like motto: You always get what you ask for, the universe listens.
COMPANY PROFILE
Name: Kinetic 7
Started: 2018
Founder: Rick Parish
Based: Abu Dhabi, UAE
Industry: Clean cooking
Funding: $10 million
Investors: Self-funded
The specs
Engine: 2.3-litre 4cyl turbo
Power: 299hp at 5,500rpm
Torque: 420Nm at 2,750rpm
Transmission: 10-speed auto
Fuel consumption: 12.4L/100km
On sale: Now
Price: From Dh157,395 (XLS); Dh199,395 (Limited)
TWISTERS
Director:+Lee+Isaac+Chung
Starring:+Glen+Powell,+Daisy+Edgar-Jones,+Anthony+Ramos
Rating:+2.5/5
The National in Davos
We are bringing you the inside story from the World Economic Forum's Annual Meeting in Davos, a gathering of hundreds of world leaders, top executives and billionaires.
Sarfira
Director: Sudha Kongara Prasad
Starring: Akshay Kumar, Radhika Madan, Paresh Rawal
Rating: 2/5
Company Profile
Company name: Namara
Started: June 2022
Founder: Mohammed Alnamara
Based: Dubai
Sector: Microfinance
Current number of staff: 16
Investment stage: Series A
Investors: Family offices
Company Profile
Name: HyveGeo
Started: 2023
Founders: Abdulaziz bin Redha, Dr Samsurin Welch, Eva Morales and Dr Harjit Singh
Based: Cambridge and Dubai
Number of employees: 8
Industry: Sustainability & Environment
Funding: $200,000 plus undisclosed grant
Investors: Venture capital and government
Another way to earn air miles
In addition to the Emirates and Etihad programmes, there is the Air Miles Middle East card, which offers members the ability to choose any airline, has no black-out dates and no restrictions on seat availability. Air Miles is linked up to HSBC credit cards and can also be earned through retail partners such as Spinneys, Sharaf DG and The Toy Store.
An Emirates Dubai-London round-trip ticket costs 180,000 miles on the Air Miles website. But customers earn these ‘miles’ at a much faster rate than airline miles. Adidas offers two air miles per Dh1 spent. Air Miles has partnerships with websites as well, so booking.com and agoda.com offer three miles per Dh1 spent.
“If you use your HSBC credit card when shopping at our partners, you are able to earn Air Miles twice which will mean you can get that flight reward faster and for less spend,” says Paul Lacey, the managing director for Europe, Middle East and India for Aimia, which owns and operates Air Miles Middle East.
The years Ramadan fell in May
Biog
Age: 50
Known as the UAE’s strongest man
Favourite dish: “Everything and sea food”
Hobbies: Drawing, basketball and poetry
Favourite car: Any classic car
Favourite superhero: The Hulk original
Major honours
ARSENAL
BARCELONA
- La Liga - 2013
- Copa del Rey - 2012
- Fifa Club World Cup - 2011
CHELSEA
- Premier League - 2015, 2017
- FA Cup - 2018
- League Cup - 2015
SPAIN
- World Cup - 2010
- European Championship - 2008, 2012
A QUIET PLACE
Starring: Lupita Nyong'o, Joseph Quinn, Djimon Hounsou
Director: Michael Sarnoski
Rating: 4/5
MATCH INFO
Rugby World Cup (all times UAE)
Third-place play-off: New Zealand v Wales, Friday, 1pm
Final: England v South Africa, Saturday, 1pm
The Afghan connection
The influx of talented young Afghan players to UAE cricket could have a big impact on the fortunes of both countries. Here are three Emirates-based players to watch out for.
Hassan Khan Eisakhil
Mohammed Nabi is still proving his worth at the top level but there is another reason he is raging against the idea of retirement. If the allrounder hangs on a little bit longer, he might be able to play in the same team as his son, Hassan Khan. The family live in Ajman and train in Sharjah.
Masood Gurbaz
The opening batter, who trains at Sharjah Cricket Academy, is another player who is a part of a famous family. His brother, Rahmanullah, was an IPL winner with Kolkata Knight Riders, and opens the batting with distinction for Afghanistan.
Omid Rahman
The fast bowler became a pioneer earlier this year when he became the first Afghan to represent the UAE. He showed great promise in doing so, too, playing a key role in the senior team’s qualification for the Asia Cup in Muscat recently.
Results
2.15pm: Maiden (PA) Dh40,000 1,700m; Winner: AF Arrab, Antonio Fresu (jockey), Ernst Oertel (trainer).
2.45pm: Maiden (PA) Dh40,000 1,700m; Winner: AF Mahaleel, Antonio Fresu, Ernst Oertel.
3.15pm: Sheikh Ahmed bin Rashid Al Maktoum handicap (TB) Dh200,000 2,000m; Winner: Dolmen, Richard Mullen, Satish Seemar.
3.45pm: Handicap (PA) Dh40,000 1,200m; Winner: Amang Alawda, Sandro Paiva, Bakhit Al Ketbi.
4.15pm: The Crown Prince of Sharjah Cup Prestige (PA) Dh200,000 1,200m; Winner: AF Alwajel, Tadhg O’Shea, Ernst Oertel.
4.45pm: Handicap (PA) Dh40,000 2,000m; Winner: Al Jazi, Jesus Rosales, Eric Lemartinel.
Kill
Director: Nikhil Nagesh Bhat
Starring: Lakshya, Tanya Maniktala, Ashish Vidyarthi, Harsh Chhaya, Raghav Juyal
Rating: 4.5/5
Race card
6pm: Al Maktoum Challenge Round 1 – Group 1 (PA) $50,000 (Dirt) 1,600m
6.35pm: Dubai Racing Club Classic – Handicap (TB) $100,000 (D) 2,410m
7.10pm: Dubawi Stakes – Group 3 (TB) $150,000 (D) 1,200m
7.45pm: Jumeirah Classic Trial – Conditions (TB) $150,000 (Turf) 1,400m
8.20pm: Al Maktoum Challenge Round 1 – Group 2 (TB) $250,000 (D) 1,600m
8.55pm: Al Fahidi Fort – Group 2 (TB) $180,000 (T) 1,400m
9.30pm: Ertijaal Dubai Dash – Listed (TB) $100,000 (T) 1,000m
MATCH INFO
Champions League quarter-final, first leg
Ajax v Juventus, Wednesday, 11pm (UAE)
Match on BeIN Sports
Killing of Qassem Suleimani
COMPANY PROFILE
Name: Telr
Based: Dubai, UAE
Launch year: 2014
Number of employees: 65
Sector: FinTech and payments
Funding: nearly $30 million so far
COMPANY PROFILE
Name: Xpanceo
Started: 2018
Founders: Roman Axelrod, Valentyn Volkov
Based: Dubai, UAE
Industry: Smart contact lenses, augmented/virtual reality
Funding: $40 million
Investor: Opportunity Venture (Asia)
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.