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Abu Dhabi, UAEFriday 5 March 2021

Saudi Arabia's energy ministry rebrands itself to reflect energy transition efforts

The new circular logo shows 'the harmony of various energy sectors'

The new logo represents the kingdom’s leading role in the stability of the global oil markets. Saudi energy minister Prince Abdulaziz bin Salman flanked by former Venezuelan oil minister Manuel Quevedo, left, and Russian deputy prime minister Alexander Novak at Opec's annual meeting in Vienna in December. REUTERS
The new logo represents the kingdom’s leading role in the stability of the global oil markets. Saudi energy minister Prince Abdulaziz bin Salman flanked by former Venezuelan oil minister Manuel Quevedo, left, and Russian deputy prime minister Alexander Novak at Opec's annual meeting in Vienna in December. REUTERS

Saudi Arabia's energy ministry launched a new brand identity that reflects the country's energy transition plans.

The new logo places the map of the kingdom at the centre, symbolising how the sector, which is at the heart of Saudi Arabia's economy, is both "an enabled and enabling entity", state-run Saudi Press Agency said.

The new logo, which shows "the harmony of various energy sectors" also underlines the growing importance of renewable energy in the oil-backed economy. The co-operation between various energy sectors will also include nuclear energy, which Saudi Arabia plans to develop for civilian purposes.

"The map’s central location in the globe represents the kingdom’s leading role in the stability of the global oil markets and the security, sustainability and reliability of the global oil supply," the ministry said in a statement.

The new logo is a reflection of the steps taken by Saudi Arabia recently to outgrow its dependence on oil. The kingdom is drawing up a plan to manufacture blue and green hydrogen and has ambitions of becoming a leading exporter for the clean fuel.

The ministry also plans to increase its efforts in pushing for energy efficiency standards within the kingdom.

Saudi Arabia, one of the world's top oil exporters, is looking to diversify its energy mix by adding cleaner sources of power, while freeing up more oil for export.

The kingdom has an ambitious renewables strategy and plans to add 60GW of clean energy capacity to the grid by 2030. Of this, 40GW will come from solar photovoltaic, 16GW from wind and 2.7GW from concentrated solar power.

Updated: January 26, 2021 08:21 PM

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