A soft drinks company based in the UK on Wednesday announced it had secured a deal with an importer to see its drinks stocked in the UAE.
Never Felt So Good, based in Cheltenham, produces a “natural recovery drink” which it says is based on a 100 year old Italian family recipe.
The drink, named Overhang, is a preservative-free, natural blend of ginger orange and lime, with other ingredients including milk thistle, burdock, raspberry leaf and vitamins.
The contract, which could be worth as much as £4.29 million (Dh 20.28 million) over five years, will see the drink stocked in 500 shops across the UAE.
NFSG co-founder William Wilkinson said: “The prospect of our treasured family recipe being shipped abroad and enjoyed by people in the UAE for the first time is really exciting.”
But the soft drink entrepreneur said Brexit had caused some worries about exporting the product overseas.
“I will be the first to admit that Brexit played a major role in our initial reservations about exporting,” he said.
“Businesses need to just carry on and utilise the international opportunities because there is no time to waste,” he added.
In the UK, the recovery drink can be found in retailers including Sainsburys, Morrisons, Tesco and ASDA.
Mr Wilkinson said the business idea came to him after he ended up on a boat in Bristol after a night out. In need of revitalisation, he phoned his dad for the family recipe.
Paul Shand, head of trade at the Department of International Trade, said: “There is strong overseas demand for British food and drink, presenting the perfect opportunity for UK producers to capitalise.”
The First Monday in May
Director: Andrew Rossi
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Three stars
Company profile
Name: Tratok Portal
Founded: 2017
Based: UAE
Sector: Travel & tourism
Size: 36 employees
Funding: Privately funded
SPECS
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MOUNTAINHEAD REVIEW
Starring: Ramy Youssef, Steve Carell, Jason Schwartzman
Director: Jesse Armstrong
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if you go
The flights
Etihad flies direct from Abu Dhabi to San Francisco from Dh5,760 return including taxes.
The car
Etihad Guest members get a 10 per cent worldwide discount when booking with Hertz, as well as earning miles on their rentals (more at www.hertz.com/etihad). A week's car hire costs from Dh1,500 including taxes.
The hotels
Along the route, Motel 6 (www.motel6.com) offers good value and comfort, with rooms from $55 (Dh202) per night including taxes. In Portland, the Jupiter Hotel (https://jupiterhotel.com/) has rooms from $165 (Dh606) per night including taxes. The Society Hotel https://thesocietyhotel.com/ has rooms from $130 (Dh478) per night including taxes.
More info
To keep up with constant developments in Portland, visit www.travelportland.com
Pakistan Super League
Previous winners
2016 Islamabad United
2017 Peshawar Zalmi
2018 Islamabad United
2019 Quetta Gladiators
Most runs Kamran Akmal – 1,286
Most wickets Wahab Riaz –65