Emirates, the world's biggest carrier for long-haul flights, is the most popular brand among consumers in the UAE, followed by technology giants Google and Whatsapp, according to YouGov.
The research firm, in its the latest annual brand health ranking released on Tuesday, analysed attitudes towards brands over a 52-week period, evaluating perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether consumers would recommend the brand to others.
It produced three separate ‘BrandIndex’ rankings for the Middle East – charting the UAE, Saudi Arabia and Egypt. Emirates topped the UAE ranking, with YouTube and electronics producer Samsung in fourth and fifth position, followed by Apple, the Saudi Arabia-based dairy producer Almarai, Facebook, Apple iPhone (a separate brand) and supermarket retailer Carrefour.
In Saudi Arabia, Almarai topped the list of the most popular brands in the kingdom, followed by fast food chain Al Baik. Several technology firms followed, including YouTube, Whatsapp, Google, Apple and Apple iPhone, and then state carrier Saudia occupied 8th position in the ranking. Samsung and Dettol were 9th and 10th respectively. Almarai and Facebook also topped the ranking for Egypt.
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“Overall, in a list otherwise dominated by digital brands, the airline brand [Emirates] food & beverages manufacturer [Al Baik] and the social media network [Whatsapp] reign supreme for the fourth year in a row,” YouGov said.
In the UAE, Samsung has seen the greatest improvement in its scores in the past 12 months, jumping ahead of rival Apple to become the fifth most popular brand. For the second year in succession, biscuit manufacturer Oreo has seen the greatest improvement in brand health among Egyptian consumers, while Pepsi has also been steadily improving its perception over the last 12 months, BrandIndex said.
In the global BrandIndex ranking by YouGov – based on six million interviews conducted in 26 countries – Google tops the list followed by YouTube. Samsung jumped one place from last year, climbing to third position, as did the messaging app WhatsApp in fourth position.
However, WhatsApp’s parent company, Facebook, fell two places to fifth position amid ongoing controversy over user privacy and weaker earnings in the second quarter of 2018. Amazon was sixth in the list, followed by Ikea and Lego, according to the research.
Who's who in Yemen conflict
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
COMPANY%20PROFILE
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Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
UAE currency: the story behind the money in your pockets
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UAE currency: the story behind the money in your pockets
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Meatless Days
Sara Suleri, with an introduction by Kamila Shamsie
Penguin
Company profile
Name: Tratok Portal
Founded: 2017
Based: UAE
Sector: Travel & tourism
Size: 36 employees
Funding: Privately funded
Yahya Al Ghassani's bio
Date of birth: April 18, 1998
Playing position: Winger
Clubs: 2015-2017 – Al Ahli Dubai; March-June 2018 – Paris FC; August – Al Wahda
RESULT
Bayern Munich 3 Chelsea 2
Bayern: Rafinha (6'), Muller (12', 27')
Chelsea: Alonso (45' 3), Batshuayi (85')
Milestones on the road to union
1970
October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar.
December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.
1971
March 1: Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.
July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.
July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.
August 6: The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.
August 15: Bahrain becomes independent.
September 3: Qatar becomes independent.
November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.
November 29: At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.
November 30: Despite a power sharing agreement, Tehran takes full control of Abu Musa.
November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties
December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.
December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.
December 9: UAE joins the United Nations.
THREE
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Global state-owned investor ranking by size
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1.
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United States
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2.
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China
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3.
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UAE
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4.
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Japan
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5
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Norway
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6.
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Canada
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7.
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Singapore
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8.
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Australia
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9.
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Saudi Arabia
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10.
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South Korea
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