Business conditions in Dubai's non-oil private sector economy improved in September. Leslie Pableo / The National
Business conditions in Dubai's non-oil private sector economy improved in September. Leslie Pableo / The National
Business conditions in Dubai's non-oil private sector economy improved in September. Leslie Pableo / The National
Business conditions in Dubai's non-oil private sector economy improved in September. Leslie Pableo / The National

Dubai's non-oil private sector economy strengthens in September


Sarmad Khan
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The non-oil private sector economy of Dubai expanded in September boosted by growth in sales activity in the emirate.

The seasonally adjusted IHS Markit Dubai Purchasing Managers' Index rose for the first time in four months during September to 52.6 from 51.7 in August. However, the latest figure was still among the lowest recorded over the past three years, signalling a relatively modest improvement in business conditions. A reading above 50 indicates economic expansion.

"The Dubai PMI remained relatively subdued in September, despite rising from the three-and-a-half year low in August. Activity growth did improve, but was still weak,” David Owen, an economist at IHS Markit, which complies the index, said.

“Most firms are still optimistic that price discounting will encourage greater sales in the future, while continuing to mention the positive impact that the Expo 2020 is likely to have on the local economy."

While sales increased at a solid pace overall, a number of panellists cited strong competition limiting orders from clients. New order growth in Dubai, the commercial and trading hub of the Middle East, softened over the course of September, the survey noted.

Output volumes increased at a slower rate than those seen earlier in the year. The pace of expansion was faster than in August, in part due to some firms boosting their marketing activity.

Slower growth of demand in the emirate also led firms to lower purchasing activity in the latest survey period, marking the first curtailing of input purchases since last October. Hiring activity, over the month increased, with latest data signalling a fractional rise in workforce numbers, according to the survey.

The drill

Recharge as needed, says Mat Dryden: “We try to make it a rule that every two to three months, even if it’s for four days, we get away, get some time together, recharge, refresh.” The couple take an hour a day to check into their businesses and that’s it.

Stick to the schedule, says Mike Addo: “We have an entire wall known as ‘The Lab,’ covered with colour-coded Post-it notes dedicated to our joint weekly planner, content board, marketing strategy, trends, ideas and upcoming meetings.”

Be a team, suggests Addo: “When training together, you have to trust in each other’s abilities. Otherwise working out together very quickly becomes one person training the other.”

Pull your weight, says Thuymi Do: “To do what we do, there definitely can be no lazy member of the team.” 

How to get there

Emirates (www.emirates.com) flies directly to Hanoi, Vietnam, with fares starting from around Dh2,725 return, while Etihad (www.etihad.com) fares cost about Dh2,213 return with a stop. Chuong is 25 kilometres south of Hanoi.