The food and beverage segment led growth in the UAE's retail sector during the first quarter, Majid Al Futtaim's study showed. Victor Besa / The National
The food and beverage segment led growth in the UAE's retail sector during the first quarter, Majid Al Futtaim's study showed. Victor Besa / The National
The food and beverage segment led growth in the UAE's retail sector during the first quarter, Majid Al Futtaim's study showed. Victor Besa / The National
The food and beverage segment led growth in the UAE's retail sector during the first quarter, Majid Al Futtaim's study showed. Victor Besa / The National

UAE consumer spending up 14% in Q1 as economic recovery gains momentum


Alvin R Cabral
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Consumer spending in the UAE grew 14 per cent in the first quarter of 2022 boosted by government initiatives launched to streamline the nation's economic recovery after the Covid-19 pandemic, a new study from Majid Al Futtaim showed.

Most segments of the retail economy expanded in the first three months of the year, led by the food and beverage segment, according to the State of the UAE Retail Economy report that compared the sector's performance to the same period in 2019, before the pandemic.

Online shopping, which rose in popularity during the health crisis and has maintained its growth momentum, accounted for 11 per cent of all retail spending in the quarter, up from 5 per cent in the first three months of 2019.

Spending at hypermarkets and supermarkets rose 10 per cent during the period, accounting for 24 per cent of retail spending growth. The increase in spend was fuelled by online shopping, which now accounts for 12 per cent of this market, compared with 3 per cent in the first quarter of 2019, the report said.

“The launch of several federal-level, business-focused and growth-friendly initiatives, in addition to the government’s ongoing focus on pandemic management, has seen an undeniable, data-backed rebound in consumer confidence,” Alain Bejjani, chief executive of Majid Al Futtaim Holding, wrote in the report.

“The impact of this positive mood can be seen in the strength of the retail economy, with UAE residents and tourists increasing their spend in restaurants, supermarkets and shopping malls through Q1 2022.”

The UAE's economy grew 3.8 per cent last year, beating the World Bank's forecast of 2.1 per cent, Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, said earlier this month.

That was led by the non-oil economy, which contributed 72.3 per cent to the country's economic output last year, as Covid-related restrictions and travel curbs eased.

The country's gross domestic product is expected to grow 5.7 per cent in 2022, according to Emirates NBD. Japan's largest lender MUFG predicts the UAE's economy will grow 4.9 per cent this year, while Abu Dhabi Commercial Bank estimates a 5.4 per cent expansion.

The seasonally-adjusted S&P Global United Arab Emirates Purchasing Managers’ Index also posted 54.8 for the second month running in March, as the rate of new business growth remained close to the post-pandemic high reported in November 2021.

The UAE retail sector's strong performance in the first three months of the year marks the third consecutive quarter in which it has posted growth after being in the negative territory since the first quarter of 2020, when compared with the respective period in 2019, the Majid Al Futtaim report showed.

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The retail market has been strongly aided by the booming e-commerce segment, which is projected to grow 60 per cent to more than $8 billion by 2025 from 2021, according to a March survey by EZDubai, an e-commerce zone in Dubai South, and Euromonitor International.

About 75 per cent of those surveyed said they shopped online in 2021.​

The increased shift towards cashless transactions has also prompted growth in the online shopping space. More than half of UAE consumers say they plan to use only cashless transaction methods by 2024, compared with the global average of 41 per cent, a recent study by Visa found.

The first quarter, traditionally a slow period for retailer as spending tapers after the holiday season, recorded 15 per cent growth in first-quarter fashion sales compared with the same period in 2019, boosted by non-luxury categories and accessories, as well as watches and jewellery, Majid Al Futtaim, which owns and operates 29 shopping malls, said.

Leisure and entertainment was the only retail sector still lagging behind pre-pandemic levels, with spending down by 10 per cent, it added.

Expo 2020 Dubai, which concluded last month, also played a significant role in the retail industry's growth, thanks to the influx of tourists who boosted spending. The mega event welcomed around 24 million visits during its six-month run.

“There can be no doubt that the final months of Expo 2020 played a key role here … it not only captured the UAE’s optimism but highlighted its importance as a global cultural and business hub,” Mr Bejjani said.

Alain Bejjani, chief executive of Majid Al Futtaim Holding. Antonie Robertson / The National
Alain Bejjani, chief executive of Majid Al Futtaim Holding. Antonie Robertson / The National

Tourist spending rose 7 per cent in the first quarter compared with the same period in 2019, with visitors from Saudi Arabia and the US accounting for nearly a third of total spending. Food and beverages, up 21 per cent, and hypermarkets and supermarkets, which rose by 15 per cent, led the improvement in spending.

Growing demand for entertainment and business events, part of the broader reopening of the economy, has supported overall growth in the retail sector, the report said.

Looking ahead, economic fundamentals are strong and the outlook for growth in 2022 remains positive, despite headwinds around price pressures, rising interest rates and continued supply chain disruptions expected through 2022 and 2023, Mr Bejjani said.

“Both the retail and the UAE economy are expected to build on a strong start to 2022 … propelled by increased spending and a growing influx of visitors and investors from overseas,” he said.

Majid Al Futtaim, one of Dubai’s biggest private sector conglomerates and the Middle East's largest malls operator, in February reported that it swung to a Dh2.46bn ($670 million) profit in 2021 amid continued economic recovery in the region.

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July 2025 During a golfing trip to Scotland, Trump calls Khan “a nasty person”

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Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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Sector: Technology, digital marketing and e-commerce

Size: 70 employees 

Revenue: On track to make Dh100 million in revenue this year since its 2015 launch

Funding: Self-funded to date

 

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Updated: April 29, 2022, 1:34 PM