Etihad Airways has signed an agreement to be the official shirt and main sponsor and partner of the Riyadh-based, Saudi Stars League team, Al Nassr FC.
“This agreement signals the start of an exciting new partnership between Al Nassr, one of Saudi Arabia’s best-known football clubs, and Etihad Airways,” Tony Douglas, Group chief executive officer of Etihad Aviation Group, said. “We look forward to our teams working together to promote the two brands in our home markets as well as across the region.”
Under the multi-season partnership, Etihad Airways will work closely with Al Nassr on areas of brand partnership, marketing, customer loyalty initiatives, social media outreach, in-flight programming and, travel and trade support. The Airline logo will appear on players’ shirts during all home and away games.
“We are delighted to have signed with Etihad Airways, one of the world’s leading airlines and a brand that supports football in many markets. I believe that together we can deliver a mutually beneficial partnership as well as present something new and exclusive to Al Nassr fans,” Saud Al Sweilem, chairman of Al Nassr FC, said.
Etihad Airways has built a portfolio of international sports sponsorships, which includes the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Manchester City FC, and the Abu Dhabi HSBC Golf Championship.