Air Arabia aircraft. Air Arabia has joined a consortium to launch a new low-cost airline based in Dammam as part of Saudi Arabia’s efforts to boost connectivity and tourism. Photo: Air Arabia
Air Arabia aircraft. Air Arabia has joined a consortium to launch a new low-cost airline based in Dammam as part of Saudi Arabia’s efforts to boost connectivity and tourism. Photo: Air Arabia
Air Arabia aircraft. Air Arabia has joined a consortium to launch a new low-cost airline based in Dammam as part of Saudi Arabia’s efforts to boost connectivity and tourism. Photo: Air Arabia
Air Arabia aircraft. Air Arabia has joined a consortium to launch a new low-cost airline based in Dammam as part of Saudi Arabia’s efforts to boost connectivity and tourism. Photo: Air Arabia

Air Arabia alliance wins bid to operate low-cost airline in Saudi Arabia


Fareed Rahman
  • English
  • Arabic

UAE carrier Air Arabia is part of an alliance that won the rights to operate a new low-cost airline in Saudi Arabia to boost air connectivity in the kingdom.

The new consortium will operate the airline from the King Fahd International Airport in Dammam and provide competitive travel options for passengers, the Saudi General Authority of Civil Aviation (GACA) said in a social media post on X on Sunday.

Egypt's Nesma and Jeddah-based Kun Investments Holding are part of the consortium that won the bid, according to the post.

The airline is expected to enhance air connectivity in the eastern region.

By 2030, the new Air Arabia alliance will operate 45 aircraft and will serve 24 domestic and 57 international destinations, the social media post said.

It will also transport up to 10 million passengers annually and create 2,400 direct jobs by 2030.

“The establishment of a new low-cost airline in Dammam further builds Saudi Arabia’s position as the world’s biggest aviation growth story, with the proposals received reflecting strong global investment in Saudi aviation," Minister of Transport and Logistics Services Saleh Al Jasser said.

"This award will drive further growth in support of Vision 2030 and the National Transport and Logistics Strategy.”

The award follows a competitive tender process initiated by Saudi Arabia’s GACA, involving proposals from international, regional and domestic airlines to establish a new Dammam-based national airline with majority Saudi ownership, the authority said.

The new low cost airline aims to enhance aviation sector’s competitiveness as well as expand travel options and increase passenger numbers, Abdulaziz Al Duailej, president of GACA, said in a separate post on X.

It is also meant to support the growth of economy and tourism in the eastern region of the kingdom, he added.

The tendering process for the airline had attracted other bidders. Kuwait’s Jazeera Airways had also placed a bid to launch the low-cost airline from Dammam, its chief executive told The National in an interview last year.

"We do believe we have the best credentials and have submitted the best plan but this is a tendering process so it can go either way," Barathan Pasupathi had said in September.

Saudi Arabia, the Arab world's largest economy, aims to diversify its economy away from oil as part of Vision 2030 programme.

The kingdom's plan is to become a travel hot spot, having invested $800 billion to develop the sector and set a revised target of attracting 150 million visitors by the end of the decade.

In 2023, Saudi Arabia also announced the creation of a new national airline Riyadh Air, as the kingdom seeks to develop into a global transport and logistics hub, attract tourists and diversify its economy.

Riyadh Air is fully owned by Saudi Arabia's Public Investment Fund and is expected to begin its first commercial flight in the fourth quarter of this year.

King Fahd International Airport, Dammam, Saudi Arabia. Courtesy Damman Airports Company
King Fahd International Airport, Dammam, Saudi Arabia. Courtesy Damman Airports Company

Competitive aviation market

"Air Arabia would be stepping into a very competitive Saudi landscape," said Saj Ahmad, chief analyst at StrategicAero Research told The National.

"With flynas, flyadeal, Saudi Airlines as well as Riyadh Air all competing for domestic, regional and international traffic, Air Arabia will have to carve out a niche to ensure success."

However, Air Arabia has a "suite of regional hubs so there’s a good chance it can use its regional footprint to augment its planned Saudi operations", he added.

"Longer term, the evolving Saudi market will change and it’ll be interesting to see if Air Arabia elects to spread beyond Dammam into more competitive cities like Jeddah and Riyadh and set up camp there."

Expansion of Dammam airport

Separately, Saudi Arabia on Sunday, also launched the Dammam Airports Strategy and a package of integrated development projects valued at more than 1.6 billion Saudi riyals ($427 million), including 77 infrastructure projects aimed at enhancing operational efficiency and improving the passenger experience.

The strategic plan aims to accommodate more than 19.3 million passengers annually at King Fahd International Airport by 2030, doubling the number served in 2022, the Saudi Press Agency reported.

It also seeks to significantly expand air cargo capacity to over 600,000 tonnes a year.

Future developments include an expansion of the airport’s operational capacity, increasing aircraft movements to 77 per hour and boosting annual passenger capacity to 32 million.

The specs

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The National Archives, Abu Dhabi

Founded over 50 years ago, the National Archives collects valuable historical material relating to the UAE, and is the oldest and richest archive relating to the Arabian Gulf.

Much of the material can be viewed on line at the Arabian Gulf Digital Archive - https://www.agda.ae/en

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part one: how cars came to the UAE

 

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

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The Bio

Favourite place in UAE: Al Rams pearling village

What one book should everyone read: Any book written before electricity was invented. When a writer willingly worked under candlelight, you know he/she had a real passion for their craft

Your favourite type of pearl: All of them. No pearl looks the same and each carries its own unique characteristics, like humans

Best time to swim in the sea: When there is enough light to see beneath the surface

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The past winners

2009 - Sebastian Vettel (Red Bull)

2010 - Sebastian Vettel (Red Bull)

2011 - Lewis Hamilton (McLaren)

2012 - Kimi Raikkonen (Lotus)

2013 - Sebastian Vettel (Red Bull)

2014 - Lewis Hamilton (Mercedes)

2015 - Nico Rosberg (Mercedes)

2016 - Lewis Hamilton (Mercedes)

2017 - Valtteri Bottas (Mercedes)

Match info

Liverpool 3
Hoedt (10' og), Matip (21'), Salah (45 3')

Southampton 0

Dust and sand storms compared

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Dust storm

  • Particle size: Much finer, lightweight particles
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Company profile

Name: Thndr

Started: October 2020

Founders: Ahmad Hammouda and Seif Amr

Based: Cairo, Egypt

Sector: FinTech

Initial investment: pre-seed of $800,000

Funding stage: series A; $20 million

Investors: Tiger Global, Beco Capital, Prosus Ventures, Y Combinator, Global Ventures, Abdul Latif Jameel, Endure Capital, 4DX Ventures, Plus VC,  Rabacap and MSA Capital

Updated: July 20, 2025, 1:40 PM