Inside Emirates' new Airbus A350: From 'cinematic' screens to faster Wi-Fi


Deena Kamel
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Emirates has unveiled its first Airbus A350-900 aircraft at an event in Dubai, displaying the cabin features of the newest model to join its fleet of wide-body planes.

The new plane will have faster Wi-Fi, a quieter cabin, Mercedes S Class-inspired leather seats in Business class and a “cinematic” in-flight entertainment system. The three-class configuration is split into 32 lie-flat seats in Business, 21 seats in Premium Economy and 259 in Economy.

"Today we're embarking on a new chapter that will once again elevate the travel experience – it's the next era of Fly Better with Emirates," Tim Clark, Emirates airline's president, said at the Emirates Engineering centre, where the aircraft was displayed.

“Emirates is rather demanding about customisation, so when it comes to our product and customer experience, an off-the-shelf or cookie-cutter approach is not for us. On the A350, we have customised the cabin design and layout and added many individual features to delight our customers and help our crew deliver better service."

A light colour palette makes for brighter interiors, with features including customised blue lighting, a new inflight entertainment system and automated window blinds.

“From the moment you step on-board the Emirates A350, you will notice the sense of space and light and see the many thoughtful features and luxury touches in all our cabins," Mr Clark said.

It offers Emirates the capacity and range that allows us to consider new destinations previously not considered viable
Tim Clark,
president, Emirates Airline

Emirates expects 64 more A350s to be delivered over the course of the next three and half years.

“These will accelerate the next phase of growth as they run off the Airbus line and into our fleet … it offers Emirates a versatile mix of capacity and range that allows us to consider new destinations previously not considered viable,” Mr Clark said.

The Emirates A350 will be delivered in two versions – one for regional routes and one for ultra long-haul routes.

"The first batch of A350 aircraft are designed for flight missions of about 12 hours and later on we will receive our ultra long-range version which will really take Emirates to new corners of the world, non-stop from Dubai to almost anywhere on the planet except Central America," Mr Clark said.

The A350 will give Emirates "the ability to unlock our new network growth, the ability to offer our latest product of the Premium Economy [class] to even more customers around the world and the opportunities to expand Dubai's air connectivity."

In pictures shared on social media on Wednesday, Sheikh Mohammed bin Rashid, Vice President, Prime Minister and Ruler of Dubai, was seen inspecting the facilities of the wide-body aircraft.

The new model joins Emirates' all-wide-body fleet of Boeing 777s and Airbus A380s, both of which it is the largest operator globally. The A350 is the first new aircraft type to join Emirates’ fleet since 2008.

The A350 handover is Airbus's 175th delivery to Emirates since the first one 37 years ago in 1987, Phillipe Mhun, executive vice president of programmes and services for Airbus said at the event.

"The A350 will perfectly complement the A380... Now the A350 will enable new destinations to be served economically," he said.

Scheduled to enter service in January, the A350 will serve nine destinations across the Middle East, Gulf, West Asia and Europe, starting with its debut flight to Edinburgh on January 3.

The Dubai-based airline will introduce its A350 aircraft on routes including Mumbai, Ahmedabad, Kuwait, Bahrain, Colombo, Lyon, Muscat and Bologne – with more to follow, it said.

The new aircraft, registered as A6-EXA, is the first from an order of 65 A350s.

Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, inspected the aircraft at Dubai International Airport, taking a close look at its new design details and technologies, as well as the next-generation on-board products, the Dubai Media Office said in a statement.

Faster Wi-Fi

Emirates said its A350 will feature a high performance, new generation antennae that will significantly improve in-flight connectivity taking full advantage of ViaSat’s Global Xpress (GX) satellite network. Passengers can get faster Wi-Fi with uninterrupted connectivity across all destinations, including over the North Pole for flights going to the Americas.

At an investment of more than $2 million per aircraft, passengers will see an improved user portal with a faster sign in for new users and a faster log-in for Skywards customers. Improved Wireless Access Points on board will mean more flyers can connect at the same time with the potential to get up to 10 times the current total aircraft bandwidth, the airline said.

Inclusive in-flight entertainment

Emirates' in-flight entertainment system, ICE, has a new user interface that gives visually impaired passengers a better experience. It includes audio-cue navigation assistance, voice metadata feedback, touch and swipe gesturing support and a large selection of audio-descriptive content.

The A350 will introduce a next-generation version of ICE with new features designed to improve the customer experience. Offering a “cinematic display”, Emirates said the system includes the “best picture quality on any aircraft” with 4K and 4K HDR, ultra-responsive touchscreens for seamless navigation and a vast media selection – up to triple the current content capacity.

New features include “eye comfort mode” to reduce blue light exposure, the ability to skip credits and intros on videos, enhanced live TV, and simplified volume and brightness controls.

An improved search function is complemented by iceMoments, a new way to explore content in a short form video format. Children will get a new interface, while parents will have seat-side parental controls.

The plane features extra high ceilings and wider aisles in all classes.

Improvements in the cabin

With a colour palette of light-blue fabric seats and bronze-coloured armrests, the economy class has a bright and airy look and introduces a new six-way adjustable headrest.

Premium Economy class comes with a spacious galley area where passengers can get a snack on long-haul flights, better storage with larger overhead bins, a side cocktail table, calf and footrests and cream-coloured reclining leather seats.

Business class on the Emirates A350 will feature 32 leather seats inspired by the Mercedes S Class. The 1-2-1 seat configuration ensures a private experience with lie-flat seats, 4k screen, multiple sockets and charging ports including a wireless port, minibar, improved storage and inflight shopping.

Asia Cup Qualifier

Final
UAE v Hong Kong

TV:
Live on OSN Cricket HD. Coverage starts at 5.30am

How to watch Ireland v Pakistan in UAE

When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.

Bareilly Ki Barfi
Directed by: Ashwiny Iyer Tiwari
Starring: Kriti Sanon, Ayushmann Khurrana, Rajkummar Rao
Three and a half stars

2019 Asian Cup final

Japan v Qatar
Friday, 6pm
Zayed Sports City Stadium, Abu Dhabi

No Shame

Lily Allen

(Parlophone)

Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

Ms Yang's top tips for parents new to the UAE
  1. Join parent networks
  2. Look beyond school fees
  3. Keep an open mind
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UAE currency: the story behind the money in your pockets
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What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Producer: Ronnie Screwvala

Director: Akarsh Khurana

Starring: Irrfan Khan, Dulquer Salmaan, Mithila Palkar

Rating: 4/5

Updated: November 28, 2024, 4:13 AM