Abu Dhabi Media and Etisalat sign MoU

As part of the agreement, the two sides will exchange knowledge, studies and institutional experiences.

HE Mohamed Ebraheem Al Mahmood, the chairman of Abu Dhabi Media, left, and Saleh Al Abdooli, chief executive of Etisalat. Jeffrey E Biteng / The National
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Abu Dhabi Media, the publisher of The National, and Etisalat signed a Memorandum of Understanding (MoU) on Thursday to improve efficiency through the use of cutting-edge platforms and technology.

“Abu Dhabi Media aims to be an active participant in sustainable development business processes in all areas,” HE Mohamed Ebraheem Al Mahmood, the chairman of Abu Dhabi Media, said on the sidelines of Gitex Technology Week in Dubai. “We want to use the latest and most modern technology available, particularly in the field of knowledge management and technology exchange.”

Abu Dhabi Media is a strategic partner for Etisalat, which works closely with government entities to deliver the smart city vision.

As part of the agreement, the two sides will exchange knowledge, studies and institutional experiences. The partnership will also involve improved wireless coverage and fixed telecom services.

“It will enhance business opportunities between the two entities and it solidifies our long- standing relationship,” said Jamal Saeed Al Nuaimi, general manager for Etisalat Abu Dhabi

At Gitex Etisalat unveiled many of its “smart” features and concepts such as a mobile app that can tell you where a vacant space is in a car park, or the virtual mall it designed in Mall of Emirates metro station – where one can choose from more than 300 products on a 3D video wall, pay by credit card and have them delivered to your door at a time of your choosing.

It also launched three different smart home packages to enable home monitoring, security and air-conditioning management. This will allow residential users the ability to monitor, automate, secure and control their homes remotely from anywhere and at any time using a phone, tablet or computer.

ascott@thenational.ae

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