AD Gaming, the entity responsible for developing the gaming and e-sports industry in Abu Dhabi, has signed a partnership with Sawa Group, a game-publishing and e-sports company, to support the gaming ecosystem in the UAE capital.
Under the deal, Sawa Group, which supports the localisation of global video games largely developed in China, will relocate to Abu Dhabi, the Abu Dhabi Media Office said in a statement on Tuesday.
The move will make Sawa's game library more accessible to Arabic speakers across the Mena region, the statement said.
“Demand for high-quality gaming content across the Arabic-speaking world has never been higher,” said Sultan Al Riyami, head of gaming and e-sports at AD Gaming.
“The opportunity to tap into this market from Abu Dhabi is substantial, and Sawa’s expertise in the localisation of gaming e-sports content addresses this head on.”
AD Gaming is building an ecosystem that supports “all segments of the gaming and e-sports sector”, he said.
“Bringing Sawa into the fold both diversifies and expands our community as we continue to advance Abu Dhabi’s gaming industry.”
AD Gaming was launched by Abu Dhabi’s media free zone, twofour54, in March 2021.
It supports game developers, players, consumers and businesses and is backed by companies such as Unity Technologies, Flash Entertainment, UAE Pro League, Emirates E-sports Association and the Media Zone Authority.
Last month, it also joined forces with AA Meta, a local metaverse and Web3 development company, to enable next-generation gaming.
The agreement with Sawa will help enable the international expansion of Chinese gaming and e-sports companies through Abu Dhabi and provide the local industry with access to new audiences, the statement said.
Sawa Group recently published the localised SLG game Infinity Kingdom, which has been downloaded millions times across different app stores.
“Aligned with AD Gaming, Sawa Group is dedicated to enhancing the gaming and esports ecosystem in the UAE, creating more opportunities for the country’s passionate gamers to experience global content in their native language,” said Jing Wang, chief executive of Sawa Group.
“We are confident that Abu Dhabi will become a premier global destination for gaming and e-sports.”
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Scores in brief:
- New Medical Centre 129-5 in 17 overs bt Zayed Cricket Academy 125-6 in 20 overs.
- William Hare Abu Dhabi Gymkhana 188-8 in 20 overs bt One Stop Tourism 184-8 in 20 overs
- Alubond Tigers 138-7 in 20 overs bt United Bank Limited 132-7 in 20 overs
- Multiplex 142-6 in 17 overs bt Xconcepts Automobili 140 all out in 20 overs
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Royal wedding inspired menu
Ginger, citrus and orange blossom iced tea
Avocado ranch dip with crudites
Cucumber, smoked salmon and cream cheese mini club sandwiches
Elderflower and lemon syllabub meringue
PROFILE OF SWVL
Started: April 2017
Founders: Mostafa Kandil, Ahmed Sabbah and Mahmoud Nouh
Based: Cairo, Egypt
Sector: transport
Size: 450 employees
Investment: approximately $80 million
Investors include: Dubai’s Beco Capital, US’s Endeavor Catalyst, China’s MSA, Egypt’s Sawari Ventures, Sweden’s Vostok New Ventures, Property Finder CEO Michael Lahyani
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Coming 2 America
Directed by: Craig Brewer
Starring: Eddie Murphy, Arsenio Hall, Jermaine Fowler, Leslie Jones
3/5 stars
Places to go for free coffee
- Cherish Cafe Dubai, Dubai Investment Park, are giving away free coffees all day.
- La Terrace, Four Points by Sheraton Bur Dubai, are serving their first 50 guests one coffee and four bite-sized cakes
- Wild & The Moon will be giving away a free espresso with every purchase on International Coffee Day
- Orange Wheels welcome parents are to sit, relax and enjoy goodies at ‘Café O’ along with a free coffee
Company%20Profile
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The Uefa Nations League, introduced last year, has reached its final stage, to be played over five days in northern Portugal. The format of its closing tournament is compact, spread over two semi-finals, with the first, Portugal versus Switzerland in Porto on Wednesday evening, and the second, England against the Netherlands, in Guimaraes, on Thursday.
The winners of each semi will then meet at Porto’s Dragao stadium on Sunday, with the losing semi-finalists contesting a third-place play-off in Guimaraes earlier that day.
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The specs: 2018 Nissan 370Z Nismo
The specs: 2018 Nissan 370Z Nismo
Price, base / as tested: Dh182,178
Engine: 3.7-litre V6
Power: 350hp @ 7,400rpm
Torque: 374Nm @ 5,200rpm
Transmission: Seven-speed automatic
Fuel consumption, combined: 10.5L / 100km
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Ireland 0-0 Denmark
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Ireland 1 Denmark 5
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Denmark 0-0 Ireland
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The biog
From: Ras Al Khaimah
Age: 50
Profession: Electronic engineer, worked with Etisalat for the past 20 years
Hobbies: 'Anything that involves exploration, hunting, fishing, mountaineering, the sea, hiking, scuba diving, and adventure sports'
Favourite quote: 'Life is so simple, enjoy it'
