A Sony Walkman on display at a company booth at an electronics show in Las Vegas. AP
A Sony Walkman on display at a company booth at an electronics show in Las Vegas. AP
A Sony Walkman on display at a company booth at an electronics show in Las Vegas. AP
A Sony Walkman on display at a company booth at an electronics show in Las Vegas. AP

Sony Walkman W-ZX707 and NW-A306: Price, release date and what you need to know


Alkesh Sharma
  • English
  • Arabic

Japanese technology manufacturer Sony has rolled out its two latest music players — the NW-ZX707 and the NW-A306 models — to attract new customers to its Walkman, which ruled the music industry in the 1980s and 90s.

“Both players are designed for listeners to enjoy music the way the artist intended with high-quality sound with a sleek design,” Sony said.

The Tokyo-based company, which launched its first cassette-based Walkman, the TPS-L2, in 1979, is credited with revolutionising the portable music market and changing the way people listen to music.

The National explores the new Walkman models and looks at their competition in today's market.

Nostalgia mixed with modern tech

Walkman is a portable audio player brand produced and sold by Sony since 1979. The company’s first Walkman was a portable cassette player that transitioned its presentation and technology over the years into CD, mini-disc, MP3s and eventually music streaming.

Sony sold about 200 million cassette-based Walkmans before retiring them in 2010. However, the total number for all devices under the Walkman brand is more than 400 million, according to different reports.

More juice to last more than a day

The new models come with a longer battery life compared to previous iterations to ensure listeners can immerse themselves in more music.

The NW-ZX707 has a battery life of up to 25 hours, while the NW-A306 has a battery life of up to 36 hours, the company said.

They come with rechargeable lithium-ion batteries that can be fully charged in 3.5 hours from a computer using a USB cable.

  • Sony Walkman WM-28. Photo: Sony
    Sony Walkman WM-28. Photo: Sony
  • Sony is credited with revolutionising the portable music market. Getty
    Sony is credited with revolutionising the portable music market. Getty
  • Sony launched the Walkman TPS-L2 in 1979. Photo: Sony
    Sony launched the Walkman TPS-L2 in 1979. Photo: Sony
  • Sony's WM-F404 model came with a TV tuner. Photo: Sony
    Sony's WM-F404 model came with a TV tuner. Photo: Sony
  • The Sony NWZ-S765 Walkman. Photo: Sony
    The Sony NWZ-S765 Walkman. Photo: Sony
  • Sony's WM-F5 Okinawa Sports Walkman. Photo: Sony
    Sony's WM-F5 Okinawa Sports Walkman. Photo: Sony
  • Sony RZ-55 Walkman mini disc player. Photo: Sony
    Sony RZ-55 Walkman mini disc player. Photo: Sony
  • Sony's MZ-R50 mini disc player. Photo: Sony
    Sony's MZ-R50 mini disc player. Photo: Sony
  • Sony's Sport Walkman model from the early 1990s. Photo: Sony
    Sony's Sport Walkman model from the early 1990s. Photo: Sony
  • Sony released the NW-A55 Walkman in 2019. Photo: Sony
    Sony released the NW-A55 Walkman in 2019. Photo: Sony
  • Sony's released the WM-EX194 Walkman in 2004. Photo: Sony
    Sony's released the WM-EX194 Walkman in 2004. Photo: Sony
  • Sony's ESP max CD player Walkman. Photo: Sony
    Sony's ESP max CD player Walkman. Photo: Sony
  • Sony released the NW-ZX2 model in 2015. Photo: Sony
    Sony released the NW-ZX2 model in 2015. Photo: Sony
  • Sony's W273 waterproof sports Walkman. Photo: Sony
    Sony's W273 waterproof sports Walkman. Photo: Sony
  • Sony's NWZ-B180 Walkman with USB music player. Photo: Sony
    Sony's NWZ-B180 Walkman with USB music player. Photo: Sony
  • Sony's latest NW-ZX707 Walkman. Photo: Sony
    Sony's latest NW-ZX707 Walkman. Photo: Sony
  • Sony's latest NW-A306 Walkman. Photo: Sony
    Sony's latest NW-A306 Walkman. Photo: Sony

Android 12 and Wi-Fi support

Both models are supported by the latest Android 12, Google-owned operating system and are compatible with Wi-Fi connectivity.

Android 12, which was launched in October 2021, allows users to access various music-playing apps available on the Google Play Store. Users can download music and stream from several services including YouTube and Spotify.

“This stylish and compact music player lets consumers download and stream more of the music they love,” Sony said.

Besides enjoying streaming services and music apps on the Walkman, users can also connect the device to their personal computers to gain access to their own music collection.

How big is the new model?

With a 3.6-inch display, the NW-A306 models weighs only 113 grams and comes with a 32GB memory. The NW-ZX707 has a 5-inch screen and weighs about 227 grams, offering an enhanced memory of 64GB.

How Apple’s iPods drove innovations in Sony’s Walkmans

Apple's iPod, a device that upended the music and electronics industries more than two decades ago, is no more, but it fuelled innovations in Sony’s Walkman at regular intervals.

In 2004, the Walkman entered the hard disk music player arena to compete with iPod. Starting from close to $400, the company unveiled a palm-sized device that could store up to 13,000 songs on 20GB.

At the 2011 Internationale Funkausstellung, Sony unveiled an Android-based Walkman to compete with the iPod Touch that allowed users to gain access to apps available on Apple’s App Store.

Called the Walkman Mobile Entertainment Player, the new gadget allowed customers to use various music apps through the Google Play Store.

Using high-definition multimedia interface technology, users could also play games and videos stored on the Walkman on any HDMI-equipped TV.

Similar to iPod Touch’s AirPlay technology, Sony introduced “throw” technology in 2011 that allowed the Walkman to find a local compatible device and stream content directly on them.

In May last year, Apple announced that it would discontinue the iPod Touch, the last remnant of a product line that first went on sale in October 2001.

Price and availability

NW-A306 will start from about $430, while the NW-ZX707 will cost $820, more than many smartphones on the market. Both products will be available in select markets in Asia and Europe.

The company expects the new products to add to its profitability. Its net income jumped by 24 per cent on a yearly basis to about $1.78 billion in the quarter that ended in September last year.

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At a glance

Fixtures All matches start at 9.30am, at ICC Academy, Dubai. Admission is free

Thursday UAE v Ireland; Saturday UAE v Ireland; Jan 21 UAE v Scotland; Jan 23 UAE v Scotland

UAE squad Rohan Mustafa (c), Ashfaq Ahmed, Ghulam Shabber, Rameez Shahzad, Mohammed Boota, Mohammed Usman, Adnan Mufti, Shaiman Anwar, Ahmed Raza, Imran Haider, Qadeer Ahmed, Mohammed Naveed, Amir Hayat, Zahoor Khan

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

What can victims do?

Always use only regulated platforms

Stop all transactions and communication on suspicion

Save all evidence (screenshots, chat logs, transaction IDs)

Report to local authorities

Warn others to prevent further harm

Courtesy: Crystal Intelligence

On Instagram: @WithHopeUAE

Although social media can be harmful to our mental health, paradoxically, one of the antidotes comes with the many social-media accounts devoted to normalising mental-health struggles. With Hope UAE is one of them.
The group, which has about 3,600 followers, was started three years ago by five Emirati women to address the stigma surrounding the subject. Via Instagram, the group recently began featuring personal accounts by Emiratis. The posts are written under the hashtag #mymindmatters, along with a black-and-white photo of the subject holding the group’s signature red balloon.
“Depression is ugly,” says one of the users, Amani. “It paints everything around me and everything in me.”
Saaed, meanwhile, faces the daunting task of caring for four family members with psychological disorders. “I’ve had no support and no resources here to help me,” he says. “It has been, and still is, a one-man battle against the demons of fractured minds.”
In addition to With Hope UAE’s frank social-media presence, the group holds talks and workshops in Dubai. “Change takes time,” Reem Al Ali, vice chairman and a founding member of With Hope UAE, told The National earlier this year. “It won’t happen overnight, and it will take persistent and passionate people to bring about this change.”

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The specs: 2018 Nissan 370Z Nismo
Price, base / as tested: Dh182,178
Engine: 3.7-litre V6
Power: 350hp @ 7,400rpm
Torque: 374Nm @ 5,200rpm
Transmission: Seven-speed automatic
​​​​​​​Fuel consumption, combined: 10.5L / 100km

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