If you've been inside Boutique 1 recently, you may have noticed a stack of postcards at the register, featuring a never-before-seen Boutique 1 logo painted to look like a London Underground sign. The backside of the postcard reveals the exciting news: Boutique 1 has just opened its first store outside of the Middle East, in none other than the English capital itself.
The opening of the London branch adds to the brand’s current locations, which includes Dubai’s Mall of the Emirates and JBR Walk, Abu Dhabi’s Yas Mall, and Beirut’s Central District.
“We are very proud to open our first London store in Sloane Street. With our unique approach to fashion and emphasis on luxury service, we feel that Boutique 1 brings a fresh point of view to the area. With its cafe, courtyard and entrances on Sloane Street and Pavilion Road, we hope to create a premier fashion destination that is at the very heart of the local community,” says Ziad Matta, co-founder and co-CEO of Boutique 1 Group.
Located at 127-128 Sloane Street, the two-story boutique houses ready-to-wear, accessories, beachwear, evening wear and fine jewellery, along with a selection of gifts and books. In addition, there’s an in-store Bistrotheque cafe, with outdoor seating on the courtyard terrace.