Babymetal members, from left, Moametal, Su-metal and Yuimetal. Tour Yamanaka / AFP
Babymetal members, from left, Moametal, Su-metal and Yuimetal. Tour Yamanaka / AFP

Talking Lady Gaga and Metallica with Japanese schoolgirl rock sensations Babymetal



The Japanese pop-metal group Babymetal have toured with Lady Gaga and attracted monster crowds in America and Europe with their sugar-coated brand of hard rock, but the schoolgirl trio have even bigger plans – to conquer the world.

Dressed in frilly red skirts and with their hair in ponytails, the teenagers say that their whirlwind success has fuelled their appetite to dominate the heavy-metal scene.

“Our goal is not to be number one,” says Su-metal, the 16-year-old lead singer of the band, before a high-octane performance in front of 20,000 headbanging fans at Tokyo’s Summer Sonic music fes­tival. “Our aim is to be the only one.”

Babymetal shot to fame in 2011 when their single Doki-Doki Morning went viral on YouTube. Their fusion of J-pop and thrash metal forged a new genre they call "kawaii [cute] metal" and earned them slots at festivals alongside rock giants such as Metallica, Iron Maiden and Anthrax.

A phone call from Lady Gaga followed and they opened a handful of shows for the Born this Way singer this month.

“When we heard we would be supporting her, we couldn’t believe it,” says Su-Metal. “She told us to keep working hard to be the best we can be. She’s amazing, the power she has.”

Their overseas shows went down a storm with metal fans unfamiliar with Japanese pop culture and its conveyor belt of bubblegum teen idols.

“When people saw us for the first time they were just open-mouthed,” says Su-metal. “Then they really got into it and started wearing Baby­metal T-shirts. We’ve taken Japan’s ‘idol’ music genre of pretty girls singing and dancing and added kawaii metal, which is totally new.”

Babymetal had no idea about heavy metal before forming four years ago.

“We had no clue what heavy metal was,” says Yuimetal, 15. “We were like: ‘What’s that?’ At first we had a scary image of metal and it was hard to approach other artists. I’m not sure we understand metal perfectly yet, but we’ve met lots of bands and they’ve all been really sweet to us.”

Babymetal rocked a crowd of 50,000 at Britain’s Sonisphere festival in July, which was headlined by Iron Maiden, The Prodigy and Metallica.

“Last year, we met Metallica for the first time at Summer Sonic,” says Yuimetal. “They were so kind to us it felt like they were uncles of ours. Then we heard them play, they were pure heavy metal – they were so cool.”

Babymetal's theatrical live show is punctuated by cutesy dance moves, pouting and fluttering eyelashes, and is powered by a ghoulish zombie band that includes a guitarist in a long white dress and with lank hair, who bears a striking resemblance to the ghost in the Ring series of Japanese horror movies.

Security at the festival began lifting fans crushed against the barrier in front of the stage to safety as soon as they tore into the second song of their set, the hit single Gimme Chocolate!!

The pint-size trio, who stand on boxes for much of their show, merrily chirped “Please give me chocolate quickly, chocolate quickly!” as middle-aged heavy metal fans in Motorhead T-shirts moshed sweatily alongside teenage girls dressed like their idols.

“We do still get nervous, but once we get up there the metal gods protect us so it’s fine,” says the 15-year-old Moametal, referring to the name the girls use to describe their backing group.

“The European tour was a dream come true. We played in front of 50,000 [at Sonisphere] but we couldn’t hear much until we took our ear-monitors out. Then we could hear all this screaming – they were going crazy, which was a relief.”

Despite their astonishing rise to stardom, the bubbly threesome say they are just regular schoolgirls.

“Right now we’re Babymetal,” says Yuimetal. “But usually we’re just normal junior-high-school and high-school students. We do our best to combine our two lives.”

At an age when most mums worry about their daughters doing their homework, Su-metal says that parental support has played a big part in the band’s success.

“My mum wasn’t the sort of person who would ordinarily listen to heavy metal,” she says with a grin. “But she thinks Babymetal’s songs are cool. She’s a big fan.”

Moametal sums up the trio’s exuberance, just before going on stage.

“It’s such a thrill seeing fans wearing our T-shirts. It’s brilliant being in Babymetal.”

SPECS

Mini John Cooper Works Clubman and Mini John Cooper Works Countryman

Engine: two-litre 4-cylinder turbo

Transmission: nine-speed automatic

Power: 306hp

Torque: 450Nm

Price: JCW Clubman, Dh220,500; JCW Countryman, Dh225,500

Company profile

Date started: December 24, 2018

Founders: Omer Gurel, chief executive and co-founder and Edebali Sener, co-founder and chief technology officer

Based: Dubai Media City

Number of employees: 42 (34 in Dubai and a tech team of eight in Ankara, Turkey)

Sector: ConsumerTech and FinTech

Cashflow: Almost $1 million a year

Funding: Series A funding of $2.5m with Series B plans for May 2020

THE BIG MATCH

Arsenal v Manchester City,

Sunday, Emirates Stadium, 6.30pm

A State of Passion

Directors: Carol Mansour and Muna Khalidi

Stars: Dr Ghassan Abu-Sittah

Rating: 4/5

Tips for job-seekers
  • Do not submit your application through the Easy Apply button on LinkedIn. Employers receive between 600 and 800 replies for each job advert on the platform. If you are the right fit for a job, connect to a relevant person in the company on LinkedIn and send them a direct message.
  • Make sure you are an exact fit for the job advertised. If you are an HR manager with five years’ experience in retail and the job requires a similar candidate with five years’ experience in consumer, you should apply. But if you have no experience in HR, do not apply for the job.

David Mackenzie, founder of recruitment agency Mackenzie Jones Middle East

RESULTS

1.45pm: Maiden Dh75,000 1,200m
Winner: Lady Parma, Richard Mullen (jockey), Satish Seemar (trainer).
2.15pm: Maiden Dh75,000 1,200m
Winner: Tabernas, Connor Beasley, Ahmed bin Harmash.
2.45pm: Handicap Dh95,000 1,200m
Winner: Night Castle, Connor Beasley, Satish Seemar.
3.15pm: Handicap Dh120,000 1,400m
Winner: Mystique Moon, Sam Hitchcott, Doug Watson.
3.45pm: Handicap Dh80,000 1,400m
Winner: Mutawakked, Szczepan Mazur, Musabah Al Muhairi.
4.15pm: Handicap Dh90,000 1,800m
Winner: Tafaakhor, Sandro Paiva, Ali Rashid Al Raihe.
4.45pm: Handicap Dh80,000 1,950m
Winner: Cranesbill, Fabrice Veron, Erwan Charpy.

The specs

AT4 Ultimate, as tested

Engine: 6.2-litre V8

Power: 420hp

Torque: 623Nm

Transmission: 10-speed automatic

Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)

On sale: Now

A cheaper choice

Vanuatu: $130,000

Why on earth pick Vanuatu? Easy. The South Pacific country has no income tax, wealth tax, capital gains or inheritance tax. And in 2015, when it was hit by Cyclone Pam, it signed an agreement with the EU that gave it some serious passport power.

Cost: A minimum investment of $130,000 for a family of up to four, plus $25,000 in fees.

Criteria: Applicants must have a minimum net worth of $250,000. The process take six to eight weeks, after which the investor must travel to Vanuatu or Hong Kong to take the oath of allegiance. Citizenship and passport are normally provided on the same day.

Benefits:  No tax, no restrictions on dual citizenship, no requirement to visit or reside to retain a passport. Visa-free access to 129 countries.

Our legal consultant

Name: Dr Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

10 tips for entry-level job seekers
  • Have an up-to-date, professional LinkedIn profile. If you don’t have a LinkedIn account, set one up today. Avoid poor-quality profile pictures with distracting backgrounds. Include a professional summary and begin to grow your network.
  • Keep track of the job trends in your sector through the news. Apply for job alerts at your dream organisations and the types of jobs you want – LinkedIn uses AI to share similar relevant jobs based on your selections.
  • Double check that you’ve highlighted relevant skills on your resume and LinkedIn profile.
  • For most entry-level jobs, your resume will first be filtered by an applicant tracking system for keywords. Look closely at the description of the job you are applying for and mirror the language as much as possible (while being honest and accurate about your skills and experience).
  • Keep your CV professional and in a simple format – make sure you tailor your cover letter and application to the company and role.
  • Go online and look for details on job specifications for your target position. Make a list of skills required and set yourself some learning goals to tick off all the necessary skills one by one.
  • Don’t be afraid to reach outside your immediate friends and family to other acquaintances and let them know you are looking for new opportunities.
  • Make sure you’ve set your LinkedIn profile to signal that you are “open to opportunities”. Also be sure to use LinkedIn to search for people who are still actively hiring by searching for those that have the headline “I’m hiring” or “We’re hiring” in their profile.
  • Prepare for online interviews using mock interview tools. Even before landing interviews, it can be useful to start practising.
  • Be professional and patient. Always be professional with whoever you are interacting with throughout your search process, this will be remembered. You need to be patient, dedicated and not give up on your search. Candidates need to make sure they are following up appropriately for roles they have applied.

Arda Atalay, head of Mena private sector at LinkedIn Talent Solutions, Rudy Bier, managing partner of Kinetic Business Solutions and Ben Kinerman Daltrey, co-founder of KinFitz

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

TICKETS

Tickets start at Dh100 for adults, while children can enter free on the opening day. For more information, visit www.mubadalawtc.com.