Product placement in local film From A to B - in pictures

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  34 pairs of Raybans worn by the cast and crew. Courtesy Image Nation

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  2 IWC schaffhausen watches worn by the cast. Courtesy Image Nation

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  4,000+ cups of Nescafe drunk on set. Courtesy Image Nation

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  100,000+ airmiles clocked up with Etihad to make the film. Courtesy Image Nation

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  55 crew members on set. Courtesy Image Nation

Product placement is an increasingly important part of the funding of films, with huge franchises such as James Bond and Transformers leading the pack. In a developing market such as the Gulf, where the number of production houses and potential funding sources for films is still limited, it can prove a vital part of filling gaps in funding. From A to B, like many regional films, had its fair share of sponsors.

1,437

miles travelled on the From A to B road trip

2,000+

Cans of Coke consumed during filming

And...

26

days of shooting