If you like to surround yourself with all things luxury and are the type who simply ‘needs’ the latest threads, jewellery and cosmetics, the minute you set eyes on them online, you’ll be pleased to know that UAE brand lovers now has somewhere to get them in two hours flat.
Luxury delivery service Ounass.com, which is now available across the region, is UAE retail giant Al Tayer Insignia’s latest venture, adding to its already impressive portfolio that includes department stores Bloomingdales, and Harvey Nichols, as well as myriad other high end stores.
Aimed squarely at the same luxury goods consumer as its stores, Ounass now also offers an extensive range of high end goods.
With fashion by Erdem, Stella McCartney, Alexander McQueen, and Bottega Veneta, it will include additional exclusive capsule collections from the likes of Rami al Ali, Ayesha Depala, Roland Mouret and even Gucci.
Alongside fashion, the site also offers handbags and shoes from brands that include Dolce & Gabbana, Nicholas Kirkwood, and Jimmy Choo; evening-wear by Monique Lhullier, Ellie Saab and Notte by Marchesa; beauty by Acqua di Parma, YSL and Laura Mercier, and even homewares from the designers like Jonathan Adler, Michael Aram and Kate Spade.
The site offerings don’t end there, they also connect you with access to a world of fine jewellery, with pieces by Boucheron, David Yurman and Pomellato available along with others.
While this isn’t the first offering of its kind, what sets Ounass apart is the promise of free delivery of goods within two hours in Dubai.
If workable, this is remarkable time frame, because taking the mall parking situation into account, it may actually work out faster than visiting a store in person.
For those shopping outside of Dubai but in within the UAE and GCC, you can expect same day delivery, while customers outside the GCC will receive their order within 48 hours.
Other options also include cash on delivery payment, an easy returns policy, and even in-home styling services.
The site caters to both Arabic and English speakers and its focus is very much on the customer of the region, and by offering original, regional specific content, it aims to appeal to high end shoppers across the UAE, the Kingdom of Saudi Arabia and Qatar.
According to Khalid Al Tayer, CEO of parent company Al Tayer Insignia, Ounass aims to offer “the Middle Eastern customer relevant merchandise and content shot locally and created specifically for her lifestyle, together with a service promise unparalleled by any other regional e-tailer. The site will take her on a seamless personalised journey, where she will always discover the right product, including a constant offering of unique capsule collections and special pieces developed by our partners to satisfy her need for exclusivity”.
For more on the new luxury service visit www.ounass.com
smaisey@thenational.ae