It’s no secret that making movies is an expensive undertaking.
But according to the film director Nawaf Al Janahi, there is a way to make it all possible – it just takes a bit of will and research.
The Emirati-Egyptian was recently appointed as the new brand ambassador for the Arab region’s only crowd-funding initiative, Aflamnah.
Al Janahi was approached by the initiative’s founder, Vida Rizq, when they were at the Cannes Film Festival.
Aflamnah, which was created a year ago, has already been instrumental in funding big projects, such as the recently filmed short, 51, starring the Hollywood actor Navid Negahban.
Al Janahi’s new role will launch him into the PR and marketing side of things to shine a light on the services Aflamnah offers.
But he stresses that if you do your homework, you could attract involvement from the whole community. "You have to reach out to those who have no connection to you, but who believe in this particular project – or in you."
• Visit www.aflamnah.com for more information
molson@thenational.ae
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