Rahma Himid is a naturalised Emirati who was born in Tanzania. Jeffrey E Biteng / The National
Rahma Himid is a naturalised Emirati who was born in Tanzania. Jeffrey E Biteng / The National

My UAE: Emirati businesswoman Rahma Himid has unique dual perspective



Born in Tanzania, Rahma Himid moved to the UAE as a young girl when her father was recruited by Sheikh Rashid bin Saeed Al Maktoum to work on the newly opened Port Dubai.

Now a successful businesswoman and an Emirati citizen, the 42-year-old owner and director of Dubai’s Grace & Garbo public relations is in her professional element.

“Since I left high school, I’ve been working constantly,” she says. “I’ve done everything. I built myself that way – I started from the bottom up. When I started working in advertising, I finally found what I was really, really passionate about. A lot of entrepreneurs aren’t lucky to have the 360-degree experience that I had.”

Himid has had a busy few years. After a successful first series last year, she's currently working on the second series of the food TV show Served, which explores the history and influences of foods from around the world.

"I like to be creative all the time – we are constantly coming up with different ideas," she says. "Served isn't your typical cooking show, ­because they are overdone really. It's about the history of food and the influences on different foods around the world; is it the geography, the climate, or is it the imagination of people from different parts of the world?

“We are blessed with people from different cultures in the UAE, but, honestly, we hardly sit down and exchange cultural stories. We don’t take advantage of our backgrounds.”

Himid, her siblings and mother followed her father to Dubai in 1977. Growing up in the UAE, she says, has given her a unique perspective as both a national and an expatriate.

“I grew up here, so I can relate to a lot of things; both on the Emirati side as well as the expatriate side. It has taught me the ability to adapt to any situation.”

Do you collect anything?

Vinyl records. Every time I travel, I always go to the markets where I can buy them. Or I ask friends to pick them up for me. My favourite song is All Night Long by Lionel Richie.

How do you relax outside of work?

My life revolves around my work. I work every single day for 14 to 16 hours – I just love it. When it’s time to unwind, I like to hang out with girlfriends – nothing intense.

Where do you like to travel?

I went to Iceland and it was amazing. The people were very funny and the food was amazing. We went to Reykjavik and a few other areas. It’s not a very popular tourist destination, but I’d love to go back.

How do you like to keep fit?

I go through bursts of “I think I need to do something” and recently I’ve started going jogging. But I love Bikram yoga, I really, really love it.

Where is your favourite place to eat?

There’s a place on Sheikh Zayed Road near my work called Shang Thai. I could eat there every single day of the week. The steamed fish with hot sauce is to die for.

What do you like to read?

Recently I needed some inspiration, but I didn't want to do the clichéd Richard Branson thing. I picked up The Miracle in the Ant by Harun Yahya. Ants have such structure and everything is so basic. People think it's weird, but if I'm going to learn something, it's OK.

Who gives you inspiration?

This might sound clichéd, but I’m tuning into the way Sheikh Mohammed bin Rashid Al Maktoum thinks. He is a visionary and we have seen the kinds of things he promotes and the energy that he tries to bring to the people.

What sorts of music do you like?

Old-school music, when music was music. I love MC Hammer, LL Cool J and Luther Vandross.

MUnderwood@thenational.ae

Take Me Apart

Kelela

(Warp)

The biog

Family: Parents and four sisters

Education: Bachelor’s degree in business management and marketing at American University of Sharjah

A self-confessed foodie, she enjoys trying out new cuisines, her current favourite is the poke superfood bowls

Likes reading: autobiographies and fiction

Favourite holiday destination: Italy

Posts information about challenges, events, runs in other emirates on the group's Instagram account @Anagowrunning

Has created a database of Emirati and GCC sportspeople on Instagram @abeermk, highlight: Athletes

Apart from training, also talks to women about nutrition, healthy lifestyle, diabetes, cholesterol, blood pressure

The specs
Engine: 4.0-litre flat-six
Power: 510hp at 9,000rpm
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
Price: From Dh801,800
Last 10 NBA champions

2017: Golden State bt Cleveland 4-1
2016: Cleveland bt Golden State 4-3
2015: Golden State bt Cleveland 4-2
2014: San Antonio bt Miami 4-1
2013: Miami bt San Antonio 4-3
2012: Miami bt Oklahoma City 4-1
2011: Dallas bt Miami 4-2
2010: Los Angeles Lakers bt Boston 4-3
2009: Los Angeles Lakers bt Orlando 4-1
2008: Boston bt Los Angeles Lakers 4-2

ICC Women's T20 World Cup Asia Qualifier 2025, Thailand

UAE fixtures
May 9, v Malaysia
May 10, v Qatar
May 13, v Malaysia
May 15, v Qatar
May 18 and 19, semi-finals
May 20, final

Skewed figures

In the village of Mevagissey in southwest England the housing stock has doubled in the last century while the number of residents is half the historic high. The village's Neighbourhood Development Plan states that 26% of homes are holiday retreats. Prices are high, averaging around £300,000, £50,000 more than the Cornish average of £250,000. The local average wage is £15,458. 

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Test

Director: S Sashikanth

Cast: Nayanthara, Siddharth, Meera Jasmine, R Madhavan

Star rating: 2/5

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What's in the deal?

Agreement aims to boost trade by £25.5bn a year in the long run, compared with a total of £42.6bn in 2024

India will slash levies on medical devices, machinery, cosmetics, soft drinks and lamb.

India will also cut automotive tariffs to 10% under a quota from over 100% currently.

Indian employees in the UK will receive three years exemption from social security payments

India expects 99% of exports to benefit from zero duty, raising opportunities for textiles, marine products, footwear and jewellery

UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

Gulf Under 19s final

Dubai College A 50-12 Dubai College B

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
What is Reform?

Reform is a right-wing, populist party led by Nigel Farage, a former MEP who won a seat in the House of Commons last year at his eighth attempt and a prominent figure in the campaign for the UK to leave the European Union.

It was founded in 2018 and originally called the Brexit Party.

Many of its members previously belonged to UKIP or the mainstream Conservatives.

After Brexit took place, the party focused on the reformation of British democracy.

Former Tory deputy chairman Lee Anderson became its first MP after defecting in March 2024.

The party gained support from Elon Musk, and had hoped the tech billionaire would make a £100m donation. However, Mr Musk changed his mind and called for Mr Farage to step down as leader in a row involving the US tycoon's support for far-right figurehead Tommy Robinson who is in prison for contempt of court.

Moon Music

Artist: Coldplay

Label: Parlophone/Atlantic

Number of tracks: 10

Rating: 3/5

Lexus LX700h specs

Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor

Power: 464hp at 5,200rpm

Torque: 790Nm from 2,000-3,600rpm

Transmission: 10-speed auto

Fuel consumption: 11.7L/100km

On sale: Now

Price: From Dh590,000