One of Sheida Ibrahim’s popular jokes is about the Emirati hairstyle called the gamboo’a or camel hump – at Courtyard Playhouse in Al Quoz. Jeffrey E Biteng / The National
One of Sheida Ibrahim’s popular jokes is about the Emirati hairstyle called the gamboo’a or camel hump – at Courtyard Playhouse in Al Quoz. Jeffrey E Biteng / The National

Emirati stand-up comic Sheida Ibrahim is raring to broaden her horizons and the UAE’s comedy scene



On her first evening performing as a stand-up comedian two years ago, Sheida Ibrahim didn’t hesitate to poke fun at herself. The Emirati cracked jokes about her name and physical appearance as a teenager.

“That was my first act, but looking back I’m wondering how could anyone have found that funny?” says the 30-year-old HR professional, with a laugh.

Putting herself and her culture at the centre of comedy took a lot of guts and Ibrahim only managed to muster the courage after a freak accident during a holiday in 2011.

“I fell from a three-storey building and broke all my bones,” says Ibrahim. “My survival is what they call a miracle and that changed my whole life. I couldn’t walk for three months and every minute seemed forever. I even had to quit my job.

“After that I knew it couldn’t get any worse and that life can only get better from here. During the break from work, I took a comedy workshop to get over my fear of public speaking and haven’t looked back since.

“I have a very serious job and comedy allows me to come out of that zone, laugh at myself and take it easy. A sort of therapy and confidence booster.”

The past few years have seen more Emirati men take the stage to display their funny side, but that trend has not extended to Emirati women, yet. Ibrahim has a theory about it.

“It boils down to ours being a conservative culture,” she says. “Women here haven’t seen female Emirati stand-up comedians, so there is a fear of the unknown.

“Emirati women may also worry about what others might think if they go up on stage and make a fool of themselves. It is all about shedding inhibitions.”

Ibrahim says one of the other reasons Emirati women shy away from the spotlight might be their clothing, but adds that it shouldn’t be seen as a restriction.

“People here respect what you wear and you can wear whatever you want and still be funny,” she says.

Although culture often provides the richest material for stand-up, it can be a dicey topic for many.

“You don’t necessarily have to talk about culture,” she says. “Anything can be spun into jokes – it could be about what happened on the roads or shopping. A lot of women talk about kids and that turns into amazing comedy. The sky is the limit.”

Taking a short course in stand-up comedy led Ibrahim and her three friends from the class to set up Comedy Dubai in 2012. The troupe has invited several international artists to perform alongside local talent at a number of venues and corporate gigs.

“We had all caught the comedy bug and Comedy Dubai was a natural progression,” says Ibrahim.

“At first, getting restaurants and clubs to buy in to the idea of amateur comedians performing wasn’t easy, but we did free shows and pushed it through social media. We began roping in international comedians so that people would get a variety.”

Although Comedy Dubai disbanded this year because all the members were leaving the country temporarily, Ibrahim says there is a growing appetite for close-to-home humour in the city.

“People want to hear about the real Dubai, about its diversity, the different cultures – and our troupe brought that,” she says.

Ibrahim, who will soon be heading to the United Kingdom to complete a year-long masters programme in human resources, says day-to-day incidents, traditions, local fads and work are the source of her material.

“I turn everything that frustrates me into something funny,” she says with a grin. “Comical clients, family pressure to get married, some family values – they are all usable. At the same time, I am also educating the audience about my culture and busting some misconceptions in the process.”

One of her most popular routines has been about the gamboo’a, a UAE hairstyle also called the “camel hump”.

“I thought it would be frowned upon, but the audience quite enjoyed it,” she says.

Ibrahim has also tested her locally influenced one-liners in a show in the UK, without much success.

"I managed to get a slot in the King Gong show at the Comedy Store in London," she says. "I did a set about how Emiratis go to London and buy football clubs. It didn't go down very well and true to the format of the show, I was given three red cards and booed offstage.

“I had lost my confidence and it took me three months to get back on stage after that, but this time I revised my jokes and perfected my act.”

Minor setbacks clearly won’t deter Ibrahim from realising her dream of setting up a comedy club in the UAE when she returns from the UK.

“I’m going to broaden my subjects and rewrite material that will appeal to a more international audience,” she says. “And when I return to the UAE, I want to open the first comedy club in the country and run comedy events on a regular basis.”

aahmed@thenational.ae

• Trendsetters is Arts&Life’s eight-part summer series profiling UAE innovators excelling in their fields

Company Profile

Name: Direct Debit System
Started: Sept 2017
Based: UAE with a subsidiary in the UK
Industry: FinTech
Funding: Undisclosed
Investors: Elaine Jones
Number of employees: 8

In-demand jobs and monthly salaries
  • Technology expert in robotics and automation: Dh20,000 to Dh40,000 
  • Energy engineer: Dh25,000 to Dh30,000 
  • Production engineer: Dh30,000 to Dh40,000 
  • Data-driven supply chain management professional: Dh30,000 to Dh50,000 
  • HR leader: Dh40,000 to Dh60,000 
  • Engineering leader: Dh30,000 to Dh55,000 
  • Project manager: Dh55,000 to Dh65,000 
  • Senior reservoir engineer: Dh40,000 to Dh55,000 
  • Senior drilling engineer: Dh38,000 to Dh46,000 
  • Senior process engineer: Dh28,000 to Dh38,000 
  • Senior maintenance engineer: Dh22,000 to Dh34,000 
  • Field engineer: Dh6,500 to Dh7,500
  • Field supervisor: Dh9,000 to Dh12,000
  • Field operator: Dh5,000 to Dh7,000
HEADLINE HERE
  • I would recommend writing out the text in the body
  • And then copy into this box
  • It can be as long as you link
  • But I recommend you use the bullet point function (see red square)
  • Or try to keep the word count down
  • Be wary of other embeds lengthy fact boxes could crash into
  • That's about it
Company profile

Date started: May 2022
Founder: Husam Aboul Hosn
Based: DIFC
Sector: FinTech — Innovation Hub
Employees: eight
Stage: pre-seed
Investors: pre-seed funding raised from family and friends earlier this year

Company profile

Company name: Fasset
Started: 2019
Founders: Mohammad Raafi Hossain, Daniel Ahmed
Based: Dubai
Sector: FinTech
Initial investment: $2.45 million
Current number of staff: 86
Investment stage: Pre-series B
Investors: Investcorp, Liberty City Ventures, Fatima Gobi Ventures, Primal Capital, Wealthwell Ventures, FHS Capital, VN2 Capital, local family offices

COMPANY PROFILE

Name: Haltia.ai
Started: 2023
Co-founders: Arto Bendiken and Talal Thabet
Based: Dubai, UAE
Industry: AI
Number of employees: 41
Funding: About $1.7 million
Investors: Self, family and friends

The stats and facts

1.9 million women are at risk of developing cervical cancer in the UAE

80% of people, females and males, will get human papillomavirus (HPV) once in their lifetime

Out of more than 100 types of HPV, 14 strains are cancer-causing

99.9% of cervical cancers are caused by the virus

A five-year survival rate of close to 96% can be achieved with regular screenings for cervical cancer detection

Women aged 25 to 29 should get a Pap smear every three years

Women aged 30 to 65 should do a Pap smear and HPV test every five years

Children aged 13 and above should get the HPV vaccine

Sarfira

Director: Sudha Kongara Prasad

Starring: Akshay Kumar, Radhika Madan, Paresh Rawal

Rating: 2/5

MATCH DETAILS

Manchester United 3

Greenwood (21), Martial (33), Rashford (49)

Partizan Belgrade 0

Dengue fever symptoms
  • High fever
  • Intense pain behind your eyes
  • Severe headache
  • Muscle and joint pains
  • Nausea
  • Vomiting
  • Swollen glands
  • Rash

If symptoms occur, they usually last for two-seven days

COMPANY PROFILE

Company: Mascotte Health

Started: 2023

Based: Miami, US

Founder: Bora Hamamcioglu

Sector: Online veterinary service provider

Investment stage: $1.2 million raised in seed funding

Another way to earn air miles

In addition to the Emirates and Etihad programmes, there is the Air Miles Middle East card, which offers members the ability to choose any airline, has no black-out dates and no restrictions on seat availability. Air Miles is linked up to HSBC credit cards and can also be earned through retail partners such as Spinneys, Sharaf DG and The Toy Store.

An Emirates Dubai-London round-trip ticket costs 180,000 miles on the Air Miles website. But customers earn these ‘miles’ at a much faster rate than airline miles. Adidas offers two air miles per Dh1 spent. Air Miles has partnerships with websites as well, so booking.com and agoda.com offer three miles per Dh1 spent.

“If you use your HSBC credit card when shopping at our partners, you are able to earn Air Miles twice which will mean you can get that flight reward faster and for less spend,” says Paul Lacey, the managing director for Europe, Middle East and India for Aimia, which owns and operates Air Miles Middle East.

TWISTERS

Director: Lee Isaac Chung

Starring: Glenn Powell, Daisy Edgar-Jones, Anthony Ramos

Rating: 2.5/5

MEDIEVIL (1998)

Developer: SCE Studio Cambridge
Publisher: Sony Computer Entertainment
Console: PlayStation, PlayStation 4 and 5
Rating: 3.5/5

History's medical milestones

1799 - First small pox vaccine administered

1846 - First public demonstration of anaesthesia in surgery

1861 - Louis Pasteur published his germ theory which proved that bacteria caused diseases

1895 - Discovery of x-rays

1923 - Heart valve surgery performed successfully for first time

1928 - Alexander Fleming discovers penicillin

1953 - Structure of DNA discovered

1952 - First organ transplant - a kidney - takes place 

1954 - Clinical trials of birth control pill

1979 - MRI, or magnetic resonance imaging, scanned used to diagnose illness and injury.

1998 - The first adult live-donor liver transplant is carried out

Company Profile

Name: HyveGeo
Started: 2023
Founders: Abdulaziz bin Redha, Dr Samsurin Welch, Eva Morales and Dr Harjit Singh
Based: Cambridge and Dubai
Number of employees: 8
Industry: Sustainability & Environment
Funding: $200,000 plus undisclosed grant
Investors: Venture capital and government

'Saand Ki Aankh'

Produced by: Reliance Entertainment with Chalk and Cheese Films
Director: Tushar Hiranandani
Cast: Taapsee Pannu, Bhumi Pednekar, Prakash Jha, Vineet Singh
Rating: 3.5/5 stars

How to help

Send “thenational” to the following numbers or call the hotline on: 0502955999
2289 – Dh10
2252 – Dh 50
6025 – Dh20
6027 – Dh 100
6026 – Dh 200

Final round

25 under -  Antoine Rozner (FRA)

23 - Francesco Laporta (ITA), Mike Lorenzo-Vera (FRA), Andy Sullivan (ENG), Matt Wallace (ENG)

21 - Grant Forrest (SCO)

20 - Ross Fisher (ENG)

19 - Steven Brown (ENG), Joakim Lagergren (SWE), Niklas Lemke (SWE), Marc Warren (SCO), Bernd Wiesberger (AUT)

Honeymoonish

Director: Elie El Samaan

Starring: Nour Al Ghandour, Mahmoud Boushahri

Rating: 3/5

Watch live

The National will broadcast live from the IMF on Friday October 13 at 7pm UAE time (3pm GMT) as our Editor-in-Chief Mina Al-Oraibi moderates a panel on how technology can help growth in MENA.

You can find out more here