Kim Kardashian has taken to Twitter to hand out monetary donations to those in need this festive season.
The reality TV star teamed up with Cash App to make the donations, leading to a flood of Twitter users messaging the star in hope of receiving extra cash this December.
“Hey guys! 2020 has been hard and many are worried about paying rent or putting food on their table,” she wrote. “I want to spread the love by sending $500 to 1000 people. Send me your $cashtag below with #KKWHoliday #partner.”
Her announcement prompted thousands of Twitter users to ask for financial help for a number of things including medical bills, student debt and small business ideas.
Working with gun control and prison reform
The charitable donations follow on from Kardashian’s involvement in seeking criminal justice reforms in the US, particularly for those who have been sentenced to life imprisonment.
Seeking political prison reform, the mother-of-four, 40, also featured in a documentary in April, Kim Kardashian West: The Justice Project, in which she highlighted five currently or recently incarcerated people, comparing their crimes with the efforts they have since made behind bars to rehabilitate themselves.
An advocate for the Black Lives Matter campaign, Kardashian has also worked with the charity Everytown, which lobbies for gun safety and gun control legislation. And last year, the Skims mogul donated $500,000 to relief efforts for the California wildfires.
Her most recent endeavour saw her register in California to study law, following in the footsteps of her late father, Robert, who famously served on OJ Simpson's defence team.
"Last year, I registered with the California State Bar to study law," she revealed on Instagram in April 2019. "I've seen some comments from people who are saying it's my privilege or my money that got me here, but that's not the case. One person actually said I should 'stay in my lane'. I want people to understand that there is nothing that should limit your pursuit of your dreams, and the accomplishment of new goals. You can create your own lanes, just as I am."