'Keeping Up With The Kardashians': What's next for the famous family as reality show prepares to end
After 14 years and 20 seasons, what does a post-reality TV world hold for the Kardashian-Jenner clan?
Following news in December last year that reality TV show Keeping Up With The Kardashians would be ending on September 8, 2021 after its 20th season, speculation was rife as to what the famous family would do next.
Having found global fame over the past 14 years, the Ryan Seacrest-produced show gave them the chance to launch myriad businesses, not to mention spin-off shows such as Kourtney and Kim take Miami and Khloe & Lamar.
Having premiered on E! back in 2007, insiders say contract negotiations broke down between the family and network late last year, but within weeks of announcing they were leaving, Kris Jenner shared the news that they had inked a multimillion-dollar deal to produce “new global content” for streamer Hulu and Disney. The content is expected to hit the small screen later this year.
We take a look at what the six siblings and matriarch Kris Jenner might turn their hands to once the cameras stop rolling …
“Without Keeping Up With The Kardashians, I wouldn’t be where I am today,” wrote Kim on Instagram after the news broke that the 20th season of the show would be the last. “I am so incredibly grateful to everyone who has watched and supported me and my family these past 14 incredible years. This show made us who we are and I will be forever in debt to everyone who played a role in shaping our careers and changing our lives forever.”
Having amassed an estimated $780 million fortune, according to Forbes, thanks to money from KUWTK, various sponsorship deals and her own make-up and shapewear lines, making a move into fashion, homeware and skincare seems likely for Kim. Plus, there’s that rumoured divorce which, according to reports concerning a prenuptial agreement, guarantees Kim $1 million from Kanye West for every year they were married – which will be seven years this May.
Having announced in April 2019 that she had registered with The State Bar of California to study law, the 40-year-old has been vocal about criminal justice reform, petitioning for pardons for those believed to be wrongfully or unjustly incarcerated.
And it is this work which led communications consultant Zara Rahim, who has worked for both Hillary Clinton and Barack Obama, to take to Twitter with this theory: “I’ve believed she’s been making strategic moves in the past four years towards running for office (Congress, is my guess).”
Fans of KUWTK have seen the family matriarch dabble with managing other talents throughout the past 14 years, but ultimately she always returns to being the “momager” of her own brood. Credited with being the person who decided to monetise the scandal which brought Kim to public prominence, Kris was instrumental in putting together the multimillion-dollar content deal the family signed with Hulu and Disney.
And while Jenner will be kept busy managing the second act of the Kardashian-Jenner clan’s content careers, speculation is that she may also find the perfect role in drama-filled reality TV show The Real Housewives of Beverly Hills.
Having long been the sister most visibly uncomfortable with appearing on camera over the past few years, Kourtney recently came under fire from fans for an Instagram post in which she lamented KUWTK ending.
“I was feeling unfulfilled and it became a toxic environment for me to continue to have it occupy as much of my life as it was,” she later told Vogue Arabia about the reality show which contributed to her $35 million fortune.
Although Kim has criticised her 41-year-old sister for having no work ethic, Kourtney launched her lifestyle website Poosh back in April 2019, saying: “I felt that there was something missing in the healthy lifestyle space.”
With clean eating and organic produce among her passions, Kourtney, who shares three children with her ex, Scott Disick, hasn’t followed her sisters into beauty or fashion, although an athleisure line or sportswear collaboration must be on the horizon once she starts looking for other revenue streams. Although, perhaps Disick hit the nail on the head concerning her future plans when she once asked him if he knew what she was thinking about.
“Biodegradable foods, organic vegetables, moving to a farm, changing your name… anything else?” he deadpanned.
A quickie marriage to NBA player Lamar Odom that ended in divorce, a daughter with on-off boyfriend Tristan Thompson, and a very public transfer of sisterly affections from being Kourtney’s BFF to Kim’s confidante, Khloe’s journey in the KUWTK spotlight has been one of the most tumultuous. This is probably why Kris Jenner revealed the 36-year-old to be the one who has been hit hardest by the show ending.
“I think Khloe … is the one who is taking it the hardest and hasn’t stopped crying since we announced,” Jenner told Ryan Seacrest on his radio show. “It’s been a hard decision, I’m not going to lie. It’s been very emotional.”
Mum-of-one Khloe was careful to branch out beyond the Kardashian brand over the years, hosting and producing TV shows including Revenge Body and Twisted Love. She also teamed up with her friend, Emma Grede, to co-found the Good American clothing brand, which went on to have one of the most successful denim launches in history, earning more than $1 million in sales on its launch date.
The whole "self-made billionaire" furore aside, there’s no denying that the 23-year-old, along with Kim, is the most financially successful of the siblings. With a fortune estimated at between $900 million and $1 billion, Kylie parlayed the fame she had garnered from the show and platform she had built on Instagram into the hugely successful Kylie Cosmetics. Having teamed up with big sister Kim over the past couple of years to create limited-edition beauty lines, she recently branched out into skincare, while a haircare line must certainly be in her 2021 plans.
Thanks to her modelling work, contracts and endorsement deals, 25-year-old Kendall has built up a fortune of around $45 million. Evidently not as business-minded as her sisters, Kendall has yet to strike out her own.
A rumoured fashion line with her model bestie Cara Delevingne, CaKe, failed to materialise, however, in 2018 she was named by Forbes as the highest-paid model in the world, raking in $22.5 million. Having modelled for the likes of Fendi, Chanel and Calvin Klein, she seems more at home on the catwalk than in the boardroom, so don’t expect Kendall to do anything more than strike a pose when Fashion Week returns.
Rob, 33, has enjoyed a fractious relationship both with the cameras and his famous family over the years. Although he never officially quit KUWTK, Kim explained his frequent absences on Watch What Happens Live with Andy Cohen, saying: “He has his moods. Sometimes he's like, ‘Look, I didn't sign up for this' and then he's like, 'I'm cool to do it.’”
He launched a luxury sock line, Arthur George, back in 2012, however, in court documents pertaining to his contentious custody battle with ex-girlfriend Blac Chyna over their daughter, Dream, he admitted to needing help from his mother to keep the business going.
“When the business was struggling, my mother infused it with capital to keep it afloat and from her infusion gained a 50 per cent share in the company,” he said.
Estimated to be worth $10 million, his 2012 announcement that he was going to attend University of Southern California's law school came to nothing. However, this week, the father-of-one announced a collaboration with US drinks maker Exotic Pop to launch his own vanilla cream-flavoured soda, with his image appearing on the side of the refrigerators and vending machines containing the drink.
Updated: January 13, 2021 12:17 PM