Netflix is in talks with several companies for advertising partnerships as the streaming platform looks to plug slowing subscriber growth by rolling out cheaper plans.
The company is in discussions with Google and NBCUniversal, among others, for potential marketing tie-ups.
"We're talking to all of them right now," Ted Sarandos, the co-chief executive of Netflix, said when asked which company the streaming platform was looking to partner with on Thursday.
After losing subscribers for the first time in a decade and projecting a two million decline in the coming quarter, Netflix said in April it was seriously looking at advertising.
"We're not adding ads to Netflix as you know it today. We're adding an ad tier for folks who say: 'Hey, I want a lower price and I'll watch ads'," Sarandos said at Cannes Lions, a business festival that brings companies from across the communications, marketing and advertisement industries together in the French city.
Disney+, Netflix's most formidable challenger, has also said it would introduce an ad-supported tier, as the pandemic boom in streaming fades, competition tightens and rising inflation pinches consumer spending on entertainment.
Streaming platforms Hulu and HBO Max already offer ad-based plans that are cheaper than their commercial-free services.
In April, Netflix also hinted a global crackdown on password-sharing was on its way.
In a letter to shareholders, the company estimated that more than 30 million US and Canadian households are using a shared password. It estimated more than 100 million additional households around the world are likely using a shared password as well.
“This is a big opportunity as these households are already watching Netflix and enjoying our service,” a company representative said.
“Sharing likely helped fuel our growth by getting more people using and enjoying Netflix. And, we’ve always tried to make sharing within a member’s household easy, with features like profiles and multiple streams.
"While these have been very popular, they’ve created confusion about when and how Netflix can be shared with other households.”
On Thursday, Netflix said it laid off 300 employees, in the second round of job cuts aimed at lowering costs after the streaming giant lost subscribers for the first time in more than a decade.
The move mostly affected its US workforce and came after the company cut 150 jobs last month.
"While we continue to invest significantly in the business, we made these adjustments so that our costs are growing in line with our slower revenue growth," a Netflix representative said.
— Additional reporting by Reuters
Company%20profile
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'Texas Chainsaw Massacre'
Rating: 1 out of 4
Running time: 81 minutes
Director: David Blue Garcia
Starring: Sarah Yarkin, Elsie Fisher, Mark Burnham
Business Insights
- As per the document, there are six filing options, including choosing to report on a realisation basis and transitional rules for pre-tax period gains or losses.
- SMEs with revenue below Dh3 million per annum can opt for transitional relief until 2026, treating them as having no taxable income.
- Larger entities have specific provisions for asset and liability movements, business restructuring, and handling foreign permanent establishments.
Timeline
2012-2015
The company offers payments/bribes to win key contracts in the Middle East
May 2017
The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts
September 2021
Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act
October 2021
Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence
December 2024
Petrofac enters into comprehensive restructuring to strengthen the financial position of the group
May 2025
The High Court of England and Wales approves the company’s restructuring plan
July 2025
The Court of Appeal issues a judgment challenging parts of the restructuring plan
August 2025
Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision
October 2025
Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange
November 2025
180 Petrofac employees laid off in the UAE
Scoreline
Liverpool 3
Mane (7'), Salah (69'), Firmino (90')
Bournemouth 0
Who's who in Yemen conflict
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
The specs: 2018 Maserati Levante S
Price, base / as tested: Dh409,000 / Dh467,000
Engine: 3.0-litre V6
Transmission: Eight-speed automatic
Power: 430hp @ 5,750rpm
Torque: 580Nm @ 4,500rpm
Fuel economy, combined: 10.9L / 100km
Global state-owned investor ranking by size
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United States
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China
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UAE
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Japan
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Norway
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Canada
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Singapore
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Australia
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Saudi Arabia
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South Korea
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Mane points for safe home colouring
- Natural and grey hair takes colour differently than chemically treated hair
- Taking hair from a dark to a light colour should involve a slow transition through warmer stages of colour
- When choosing a colour (especially a lighter tone), allow for a natural lift of warmth
- Most modern hair colours are technique-based, in that they require a confident hand and taught skills
- If you decide to be brave and go for it, seek professional advice and use a semi-permanent colour
'Nope'
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The specs
Engine: 5.0-litre supercharged V8
Transmission: Eight-speed auto
Power: 575bhp
Torque: 700Nm
Price: Dh554,000
On sale: now
Going grey? A stylist's advice
If you’re going to go grey, a great style, well-cared for hair (in a sleek, classy style, like a bob), and a young spirit and attitude go a long way, says Maria Dowling, founder of the Maria Dowling Salon in Dubai.
It’s easier to go grey from a lighter colour, so you may want to do that first. And this is the time to try a shorter style, she advises. Then a stylist can introduce highlights, start lightening up the roots, and let it fade out. Once it’s entirely grey, a purple shampoo will prevent yellowing.
“Get professional help – there’s no other way to go around it,” she says. “And don’t just let it grow out because that looks really bad. Put effort into it: properly condition, straighten, get regular trims, make sure it’s glossy.”
ALRAWABI%20SCHOOL%20FOR%20GIRLS
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How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
