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Abu Dhabi, UAEMonday 1 March 2021

Bruce Springsteen DUI: Singer's Jeep Super Bowl advert pulled following November arrest

‘Drinking and driving can never be condoned,’ says Jeep spokesperson

US rock star, Bruce Springsteen's Super Bowl advert for Jeep has been taken down by the car manufacturer after it was revealed the singer had been arrested on suspicion of DWI in November last year. Reuters 
US rock star, Bruce Springsteen's Super Bowl advert for Jeep has been taken down by the car manufacturer after it was revealed the singer had been arrested on suspicion of DWI in November last year. Reuters 

Singer-songwriter Bruce Springsteen’s acclaimed advert for Jeep, which aired during the Super Bowl, has been removed from YouTube and Twitter following the news that the musician had been arrested on suspicion of driving under the influence of alcohol in New Jersey last year.

The 71-year-old Glory Days rocker’s arrest came to light on Wednesday, February 10, just days after his “meet in the middle” commercial for Jeep aired during Super Bowl LV, with a message for America to come together again following the recent election.

Springsteen was arrested on November 14, 2020 in Gateway National Recreation Area in his native New Jersey and charged with driving while intoxicated, reckless driving and consuming alcohol in a closed area, National Park Service spokeswoman Brenda Ling told The Hollywood Reporter. Ling revealed that Springsteen was “cooperative throughout the process”.

Following the news Jeep removed the advert from both their official YouTube and Twitter pages, although, at the time of writing, the singer still has the commercial up on his Twitter account.

“It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate,” a spokesperson for Jeep told The Hollywood Reporter.

“But it’s also right that we pause our Big Game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned.”

The Dancing in the Dark singer has spoken in the past about his mental health issues, also revealing that he has been in therapy for almost 40 years.

“My issues weren't as obvious as drugs,” he told the New Yorker. “They were quieter – just as problematic, but quieter. With all artists, because of the undertow of history and self-loathing, there is a tremendous push toward self-obliteration that occurs onstage … You are free of yourself for those hours; all the voices in your head are gone. Just gone. There's no room for them. There's one voice, the voice you're speaking in.”

Updated: February 11, 2021 12:15 PM

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