Eminem kneels on stage after his performance during the half-time show of Super Bowl. AFP
Eminem kneels on stage after his performance during the half-time show of Super Bowl. AFP
Eminem kneels on stage after his performance during the half-time show of Super Bowl. AFP
Eminem kneels on stage after his performance during the half-time show of Super Bowl. AFP

Eminem kneels at Super Bowl half-time show: why did he do it and what does it mean?


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Despite its edgy headliners performing clean versions of their greatest hits, Sunday night's Super Bowl half-time show did not go down without a bit of controversy.

Already referred to by some as one of the greatest half-time shows, the high-wattage performance, featuring hip-hop greats Dr Dre, Snoop Dogg, 50 Cent, Mary J Blige and Eminem, along with Kendrick Lamar and Anderson .Paak, proved that rap music can work as well in the family-friendly spectacle, one of the most-watched sporting events in the world.

But it is Eminem, music's most prominent white rapper, who is set to dominate post-show conversations and debates. As his rendition of the massive 2002 hit Lose Yourself ended at the 70,000-capacity SoFi Stadium, Eminem, dressed in a black hoodie, took a knee and held his head in his hand in an apparent tribute to Colin Kaepernick.

Scroll through the gallery for more pictures from the Super Bowl 2022 half-time show:

Kaepernick, a former NFL quarterback for the San Francisco 49ers, received worldwide attention in 2016 for kneeling during the US national anthem to protest against police brutality and racial injustice.

At Sunday's show, Eminem went down on one knee for a moment while Dr Dre sat in front of a piano and played the opening notes of his hit Still Dre, before all of the performers joined together to close the rap spectacular as fireworks lit up the sky.

While earlier reports suggested that the NFL, which owns the Super Bowl, had told Eminem not to kneel during the performance, a representative denied it soon after.

“We watched all elements of the show during multiple rehearsals this week and were aware that Eminem was going to do that,” league spokesman Brian McCarthy said.

Why did Colin Kaepernick 'take a knee' while he was a player in the NFL?

San Francisco 49ers Eli Harold, Colin Kaepernick and Eric Reid take a knee during the US national anthem before a game in 2016. EPA
San Francisco 49ers Eli Harold, Colin Kaepernick and Eric Reid take a knee during the US national anthem before a game in 2016. EPA

Before the American football season began in 2016, Kaepernick had been actively voicing his opinions on social media, decrying police violence against black Americans. Then, during the preseason games, reporters began to notice the quarterback was refusing to stand whenever the US national anthem was played.

"I am not going to stand up to show pride in a flag for a country that oppresses black people and people of colour," Kaepernick told NFL media after a game in August. "To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder."

As Kaepernick's activism received widespread coverage, more NFL players and professional athletes participated in various acts of silent protest, from sitting or kneeling to raising a fist, every time the US national anthem was played, soon sparking a nationwide debate. The support only strengthened Kaepernick's resolve, who soon stepped up his activism, donating millions to community groups and social justice causes throughout the country.

By March 2017, however, after leaving the San Francisco 49ers and becoming a free agent, Kaepernick was not signed by a single NFL team.

Then US president Donald Trump saw an opportunity in the raging debate: "Wouldn't you love to see one of these NFL owners, when somebody disrespects our flag, get that [expletive] off the field right now," he said at a rally.

What happened to Kaepernick after he left football?

In October 2017, Kaepernick filed a grievance against the NFL, accusing owners of colluding by not signing him and keeping him out of the league. The next year, an arbitrator denied the NFL's request to dismiss the complaint and allowed Kaepernick's lawsuit against the league to move forward. In February 2019, Kaepernick reached a settlement with the NFL and withdrew the grievance.

Since leaving the league, Kaepernick has continued his activism. He has been praised for his bravery, winning a number of honours including the American Civil Liberties Union's Courageous Advocate Award and Amnesty International's Ambassador of Conscience Award. GQ magazine also called him the Citizen of the Year in 2017.

In 2018, Nike released advertisements featuring Kaepernick, with the line: "Believe in something, even if it means sacrificing everything."

In 2019, Rihanna confirmed she had turned down an offer to perform for the Super Bowl half-time show, citing Kaepernick.

"I couldn't dare do that," she told Vogue. "For what? Who gains from that? Not my people. I just couldn't be a sell-out. I couldn't be an enabler. There's things within that organisation that I do not agree with at all, and I was not about to go and be of service to them in any way."

Last year, Netflix released a six-episode limited fictionalised drama series based on Kaepernick's life called Colin in Black & White.

Opening doors for hip-hop artists

Snoop Dogg, Mary J Blige and Dr Dre at the Super Bowl half-time show press conference. AFP
Snoop Dogg, Mary J Blige and Dr Dre at the Super Bowl half-time show press conference. AFP

Speaking ahead of their performance at the half-time show last week, Dr Dre said the show would create more opportunities for hip-hop.

“We’re going to open more doors for hip-hop artists in the future and making sure that the NFL understands that this is what it should have been a long time ago,” the rapper said at a media event also attended by Snoop Dogg and Mary J Blige.

“It’s crazy that it took all of this time for us to be recognised,” Dre said. “I think we’re going to do a fantastic job. We’re going to do it so big that they can’t deny us any more in the future.”

Snoop Dogg called it a “great moment” that combined “the biggest sporting event in the world” with hip-hop, “the biggest form of music in the world.”

“We appreciate the NFL for even entertaining hip-hop because we know a lot of people that don’t want hip-hop onstage,” he said. “But we’re here now and there’s nothing you can do about it.”

Social media responds to Eminem's gesture at the Super Bowl half-time show

Meanwhile, social media was abuzz with Eminem taking the knee.

"Eminem took the knee despite NFL [telling] him not to. Legend behaviour," one user wrote on Twitter.

"If you tell Eminem not to do something, Slim Shady will do it instead. A legend!" another wrote, referring to Eminem's alter ego.

"Eminem is the man. Great to see him take the knee after his performance," posted another fan.

Another fan called it a "beautiful" gesture.

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Who inspires you: Anybody with new and smart ideas, challenging questions, an open mind and a positive attitude

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

How will Gen Alpha invest?

Mark Chahwan, co-founder and chief executive of robo-advisory firm Sarwa, forecasts that Generation Alpha (born between 2010 and 2024) will start investing in their teenage years and therefore benefit from compound interest.

“Technology and education should be the main drivers to make this happen, whether it’s investing in a few clicks or their schools/parents stepping up their personal finance education skills,” he adds.

Mr Chahwan says younger generations have a higher capacity to take on risk, but for some their appetite can be more cautious because they are investing for the first time. “Schools still do not teach personal finance and stock market investing, so a lot of the learning journey can feel daunting and intimidating,” he says.

He advises millennials to not always start with an aggressive portfolio even if they can afford to take risks. “We always advise to work your way up to your risk capacity, that way you experience volatility and get used to it. Given the higher risk capacity for the younger generations, stocks are a favourite,” says Mr Chahwan.

Highlighting the role technology has played in encouraging millennials and Gen Z to invest, he says: “They were often excluded, but with lower account minimums ... a customer with $1,000 [Dh3,672] in their account has their money working for them just as hard as the portfolio of a high get-worth individual.”

RACE CARD AND SELECTIONS

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The National selections

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7.30pm: AF Mouthirah

Updated: February 14, 2022, 10:03 AM