Producer Jordan Ullman, left, and singer Majid Al Maskati, were in the UAE for a Dubai Opera concert. Antonie Robertson / The National
Producer Jordan Ullman, left, and singer Majid Al Maskati, were in the UAE for a Dubai Opera concert. Antonie Robertson / The National
Producer Jordan Ullman, left, and singer Majid Al Maskati, were in the UAE for a Dubai Opera concert. Antonie Robertson / The National
Producer Jordan Ullman, left, and singer Majid Al Maskati, were in the UAE for a Dubai Opera concert. Antonie Robertson / The National

Home and away: How RnB duo Majid-Jordan forged a sound rooted in Canada and Bahrain


Saeed Saeed
  • English
  • Arabic

For Majid-Jordan, the grind never stops – whether in a Dubai hotel room or a Toronto studio.

Jordan Ullman, one half of the Canadian-Bahraini R&B duo, is moving aside production gear – including a turntable and keyboard sprawled on a chair – to make space for our interview, only hours before their recent Dubai Opera performance.

"At the end of the day, we are music heads and we have recorded many of our works away from the studio, from tour buses to hotels," says Ullman, a producer and multi-instrumentalist. "Even with the growing success, we don't really want to lose that approach of being able to create anywhere we go. Just last night I did a mix here in the hotel."

This nomadic creative process stems back to their earliest days. In 2010, Ullman and Bahraini singer Majid Al Maskati were college students making music in their dorm room when they were discovered on SoundCloud under the name Good People.

Their sound – moody production, reverb-heavy vocals and introspective lyrics about connection and isolation – became a hallmark of what would be known as SoundCloud RnB, a movement spearheaded in Toronto alongside acts such as The Weeknd and PartyNextDoor.

Majid Al Maskati, left, and Jordan Ullman. Photo: Sony Music Middle East
Majid Al Maskati, left, and Jordan Ullman. Photo: Sony Music Middle East

"We were just a couple of guys making music in our dorm, so we really had no frame of reference regarding what we were doing," Al Maskati recalls. "But I do remember we were hanging with fellow artists who were operating at a very high level, so we learnt a lot from that experience."

One of those artists was Noah Shebib, who would change their trajectory entirely. Impressed by the group's debut 2011 EP After Hours, Shebib signed them to Ovo Sound, the label he co-founded with Drake. It all came at a crucial moment for Al Maskati, who had just finished his university degree.

"That man gave me a life in Canada and literally helped me immigrate there," he says. "At the time, I was alone in Toronto with no family. He was the one who took responsibility, sponsored me, and even gave me my first laptop, microphone and access to resources."

The investment paid off with Majid-Jordan releasing four well-received albums, the newest of which is Good People. Named after their former moniker, it's no mistake.

Their latest release intentionally returns to their roots – both musically and geographically. The album, which features the languidly catchy Waiting For You (with Sade-inspired vocals from Naomi Sharon) and the cinematic Violet, was deliberately split between two recording locations: Toronto, where their journey began, and Manama, Bahrain, where Al Maskati's family lives.

Doing it this way, Ullman remarks, was to present a more fully rounded release transcending their Canadian roots. "A lot of the time you put music out in the world and it takes a shape that you didn't initially envisage," Ullman explains. "For example, us being spoken about as a Toronto R&B duo somehow became the accepted reality, even if it wasn't the full picture. So we intentionally started the album in Toronto and finished it in Bahrain to tell our complete story."

For Al Maskati, returning to Bahrain is deeper than just making music.

"We wanted to shine a light on Bahrain and this part of the world, so people could hear more about it. You hear things in the news, but it's really a simple characterisation or general summary of the place, but you can’t summarise a country, an area, or a region – let alone a person,” he says. “So we just wanted to show that music is being made here. There’s energy here, there’s creativity here, and there are resources."

Al Maskati confirms the band will spend the rest of the year in Bahrain to rejuvenate ahead of another year of recording and more concerts. Reflecting on how the region's cultural landscape has evolved since he left for Canada as a student more than 15 years ago, he sees an opportunity for further championing the region.

"There are a lot of great things happening here and more artists from this region are stepping up and proudly representing who they are," he says. "I think it's important for me to be here and connect with people. It's a responsibility and a blessing I've had my whole life. Now I'm making sure that I show up for the region in the way that so many people here showed up for us."

These adventures will also not be lost in the mix. "We have our recording equipment everywhere we go," Jordan says. "Everything we do together is made with the intention of sharing it with the world."

Dust and sand storms compared

Sand storm

  • Particle size: Larger, heavier sand grains
  • Visibility: Often dramatic with thick "walls" of sand
  • Duration: Short-lived, typically localised
  • Travel distance: Limited 
  • Source: Open desert areas with strong winds

Dust storm

  • Particle size: Much finer, lightweight particles
  • Visibility: Hazy skies but less intense
  • Duration: Can linger for days
  • Travel distance: Long-range, up to thousands of kilometres
  • Source: Can be carried from distant regions
Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

The alternatives

• Founded in 2014, Telr is a payment aggregator and gateway with an office in Silicon Oasis. It’s e-commerce entry plan costs Dh349 monthly (plus VAT). QR codes direct customers to an online payment page and merchants can generate payments through messaging apps.

• Business Bay’s Pallapay claims 40,000-plus active merchants who can invoice customers and receive payment by card. Fees range from 1.99 per cent plus Dh1 per transaction depending on payment method and location, such as online or via UAE mobile.

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2checkout’s “all-in-one payment gateway and merchant account” accepts payments in 200-plus markets for 2.4-3.9 per cent, plus a Dh1.2-Dh1.8 currency conversion charge. The US provider processes online shop and mobile transactions and has 17,000-plus active digital commerce users.

• PayPal is probably the best-known online goods payment method - usually used for eBay purchases -  but can be used to receive funds, providing everyone’s signed up. Costs from 2.9 per cent plus Dh1.2 per transaction.

Updated: January 27, 2025, 9:41 AM