LadBaby have made UK chart history by securing the Christmas number one for a fifth consecutive year — surpassing a record set by The Beatles in the 1960s.
Social media star Mark Hoyle and his wife Roxanne, known as LadBaby Mum, claimed the top spot with their single Food Aid, which reworks the Band Aid song Do They Know It's Christmas? with lyrics about the cost-of-living crisis and vocals from MoneySavingExpert founder Martin Lewis.
In the run-up to Christmas, the track sold more than 65,000 units to become the fastest-selling single of the year.
Last year, LadBaby equalled the Beatles' total of four Christmas number ones, earned non-consecutively in 1963, 1964, 1965 and 1967.
However, Sir Paul McCartney has featured as an official artist on five festive chart-toppers, with his Beatles hits plus 1977's Mull of Kintyre by his band Wings.
Profits from the new single will be split equally between food bank charity the Trussell Trust and the Band Aid Trust
LadBaby reached the top of the festive chart with food-inspired tracks We Built This City (2018), I Love Sausage Rolls (2019), Don't Stop Me Eatin' (2020) and Sausage Rolls For Everyone (2021) featuring Ed Sheeran and Sir Elton John.
"I can't quite believe it. We're number one. The charity has made it five years in a row. How have we done this again?,” the Hoyles said.
"We want to say thank you to everyone who has supported us for the last five years. A massive apology to The Beatles, and to all The Beatles' fans ... I'm sorry.
"The charity wins. The Trussell Trust gets Christmas number one again.
"Thank you to all the people who have downloaded, all the people who believed in us and brought a bit of Christmas magic. We love you all. Yes mate."
In second place were Wham! with Last Christmas while YouTube group Sidemen claimed third place with Christmas Drillings featuring JME, in aid of food poverty charity FareShare.
Mariah Carey followed with All I Want For Christmas Is You at four, with Sheeran and Sir Elton's Merry Christmas rounding off the Christmas top five.
Lizzo's Amazon Music Original cover of Stevie Wonder's Someday At Christmas rose seven places to number 15.
Martin Talbot, chief executive of the UK's Official Charts Company, said: "It only seems yesterday that LadBaby turned up with their first festive campaign four years ago, so it feels slightly surreal to be sending hearty congratulations on their fifth successive official Christmas number one.
"Securing one Christmas number one is a huge achievement in itself — to do it five times, in successive years, is unprecedented and frankly incredible.
"The success of Mark, Roxanne and their family is more than just a chart feat too.
"The work they have done to raise profile and funds for food banks generally and the Trussell Trust in particular has been immense over the past five years, especially at a time which continues to be so difficult for so many people in the UK."
On the festive albums chart, Taylor Swift's Midnights returned to number one after a battle with Sir Cliff Richard, whose Christmas With Cliff gave him his highest chart position since 1993.
Who are LadBaby?
LadBaby is the online moniker of graphic designer and YouTuber Mark Hoyle, 35, but the name has come to signify the comedy duo that Hoyle formed with his wife, Roxanne.
The group have millions of subscribers across their social media pages. LadBaby’s video content mainly comprises comedy vlogs inspired by daily parenting experiences.
LadBaby’s viral videos include a vlog that shows Hoyle repurposing a toolbox into a lunch box for his son, and another showing him turning a trampoline into a swimming pool. A spin-off YouTube channel LadBaby & Sons was launched in 2018, in which the couple's children take on a more prominent role.
- Additional reporting from PA