He’s baaack. Shah Rukh Khan has returned with his second #BeMyGuest stint with Dubai Tourism.
Set as a four-part mini-series comprised of one-minute videos, the campaign focuses on the Bollywood star and why he considers Dubai his second home as he takes viewers on a journey around the city.
Three of the videos have been released on YouTube while one has been uploaded to Khan's Twitter account. The three videos so far have amassed over 1.5 million views collectively.
In the series, Khan reaches out to his legions of fans, and introduces them to the lives of four different characters with different stories. He personalises each of their experiences of Dubai by showing them the warmth and spirit of the city, customisable to their needs as a visitor.
In the final video released, the Bollywood star helps connect two group of friends (one from Singapore and one from Los Angeles) who are discovering Dubai.
Differing from the other videos, this one sees Khan travelling to beautiful Hatta to help the friends come together to do different activities such as mountain biking and kayaking.
In another video, Khan helps out a family reunion that culminates in celebrating the marriage anniversary of the parents. Scenes are shot around the city with the Dubai Opera sign, Dubai Fountain and Downtown Dubai making an appearance. As well as fireworks around the Burj Khalifa.
Another video sees the 52-year-old meet up with a young footballer named Arjun from London. The youngster is spending his first time away from his parents in Dubai for a football match abroad.
“Arjun, play with your heart,” Khan says. “You’re in my city. Come, let me make you feel at home.”
The video next cuts to shots of the Raees star enjoying the theme parks, including Legoland, Motiongate and DreamWorks at Dubai Parks & Resorts.
In the first video released, Khan helps a couple who have just arrived to Dubai.
"This is your honeymoon. Come on Bhupi, sweet her off her feet," Khan says as they proceed to go on a romantic journey through the Dubai Aquarium and Dubai Fountain, ending at The Palace Downtown Dubai.
“This year, along with one of Bollywood’s most recognised directors, Kabir Khan, we’re taking that partnership further to exploring new places and attractions but with the signature essence of Dubai that truly makes it a place where every visitor can feel like they belong to even greater heights,” says Khan. “I love this amazing city and I’m really looking forward to once again sharing my experiences with my fans.”