Die Hart: Kevin Hart talks about playing himself and becoming a serious action star


Razmig Bedirian
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Kevin Hart is sick of comedy.

He is sick of being typecast as “the funny guy” and he is sick of serving as the comedic sidekick to action stars such as Dwayne "The Rock" Johnson. What he wants is to spearhead an action film himself; to be behind the wheel in car chases like in 1998's Ronin, to climb skyscrapers like Tom Cruise, and to intimidate like Al Pacino in Heat — and not to make people laugh.

He doesn’t want to split sides. He wants to have viewers on the edge of their seats. He doesn’t want to amuse. He wants to exhilarate.

At least, that’s what his alter ego in Die Hart: The Movie wants.

In the film, which will be released on Amazon's Prime Video on Friday, Hart plays a fictional, exaggerated version of himself. A part, he says, that made him reckon with “the concept of Kevin Hart.”

“It's one of the most difficult roles I've ever played,” he says. “Really grasping the idea of Kevin Hart. The concept of Kevin Hart. More importantly, the depth of Kevin Hart. As a method actor, you have to learn how to dive in and in this one, there’s a lot of schooling that had to be done. I have my textbooks constantly on deck, studying. Studying the world of Kevin.”

In these intense bouts of self-reflection, Hart discovered “a dark individual.” A lot of people, he says, think they have him figured out and think they know who Hart is. They couldn’t be more wrong.

“There’s some fears in there,” he says. “There’s a little bit of insecurity here and there. But there is a lot of heart. Once I was able to figure out the heart, I was able to hit the ground running. The sky’s the limit." Reverting to the sense of humour he is best known for, Hart adds: "That's why you got the masterpiece that we're now talking about today, which is Die Hart. By the way, you’re welcome.”

Die Hart was first released as a 10-episode series in 2020 but has now been reimagined as a feature film. In the film, Hart embarks on his quest to become the quintessential action star.

After a charged and hilarious meltdown on a morning show, the actor gets a call from Hollywood’s leading action director — played by Jean Reno — to star in his next big film. However, because action is outside his comfort zone, Hart is required to attend an action hero school, overseen by the industry’s most revered action guru, Ron Wilcox, played by John Travolta.

John Travolta plays action-hero mentor Ron Wilcox in Die Hart. Photo: Prime Video
John Travolta plays action-hero mentor Ron Wilcox in Die Hart. Photo: Prime Video

The film also stars leading names from the action world, including Game of Thrones and Furious 7 star Nathalie Emmanuel and Lucky Number Slevin’s Josh Hartnett.

As to why Hart is one of the few to play himself, the comedian says not many actors have the know-how or the range to be able to portray themselves. Speaking of Travolta, he says: “John doesn’t know how to play John. You guys are overlooking the powerful performance that I gave playing Kevin Hart. You can’t overlook that. What you see in Kevin Hart is not what you have to see in Kevin Hart. It is what I decided to put on display. And that is the trick. The trick is in knowing what's in the bag before you open it and smell it.”

While the film is a chance for Hart to put the gamut of his skills as a budding action star on display, it also gives him the opportunity to present his fluency in squirrel-speak.

“I have a pet squirrel,” he says. “Nobody knows this. I’ve spent a lot of time with the squirrels. Talking to squirrels is nothing new to me. I speak fluent squirrel.”

Hart says he has been a lifelong fan of action films, particularly those from the 1980s and 1990s. While Die Hart makes light of many of the genre’s tropes and motifs, it is also, he says, his way of embracing it.

“The goal at hand with this was finding a new, refreshing idea,” he says. “I think we accomplished that goal. Now we’re in the position of having a part two and eventually, a part three.”

With Die Hart, the star says he wanted to push the boundaries of what people thought he could do and expand their expectations of what projects he might conceive in the future.

“In this movie, you saw a lot of things that I was able to put on display,” he says. “I’m looking forward to people seeing this role in Die Hart. Another thing I’m looking forward to is my martial arts competition in Thailand. Yeah, you heard me. There’s a big competition coming up in Thailand.”

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: February 20, 2023, 7:02 AM